Radhika U

Audited consumer, category, and competitive communication across FMGC, beverage, food, skincare, and pet-care brands to identify positioning, messaging patterns, behavioral cues, and opportunity spaces. Synthesized consumer behavior, cultural signals, category intelligence, and communication patterns into actionable insights, strategic recommendations, campaign territories, and presentation-ready narratives. Conducted brand audits (including independent analysis and manual re-audits to strengthen accuracy), categorized and synthesized learnings across multiple brands, and built discussion guides supported by 40–90 minute customer conversations capturing verbatim evidence and behavioral patterns. Contributed to strategy work by analyzing competitors, category visibility, e-commerce/quick-commerce properties, and World Heart Day activations, and produced multi-brand communication feature analysis (e.g., fish food and skincare). Partnered with senior strategy leaders on iterative resear

Developed positioning narratives, communication frameworks, and client-facing strategy presentations for enterprise branding initiatives across technology, publishing, and social-impact sectors. Translated audience research and stakeholder inputs into messaging structures, strategic storytelling, and creative communication directions. Collaborated with design and content teams to create brand narratives and aligned communication outputs with client objectives, audience needs, and timelines.

Generated SEO-driven blogs and social content aligned with search intent, campaign objectives, and brand voice. Increased engagement by ~25% through structured content refinement and edited/refined 20+ pieces for clarity, tone consistency, and brand alignment.