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Hi, I'm Raditya Andrya Smeru, a Social Media Manager and Content & Growth Strategist based in Jakarta, Indonesia. I bring 5+ years of experience driving organic growth, engagement, and brand presence across Instagram, TikTok, and YouTube Shorts, with a focus on short-form video, trend scouting, UGC repurposing, and community management. I collaborate closely with marketing, artists, and creative teams to craft compelling captions with clear CTAs, write engaging copy, and monitor performance to optimize content weekly. I'm highly autonomous, detail-oriented, and thrive in fast-paced environments that demand creative storytelling and consistent brand voice.…Hi, I'm Raditya Andrya Smeru, a Social Media Manager and Content & Growth Strategist based in Jakarta, Indonesia. I bring 5+ years of experience driving organic growth, engagement, and brand presence across Instagram, TikTok, and YouTube Shorts, with a focus on short-form video, trend scouting, UGC repurposing, and community management. I collaborate closely with marketing, artists, and creative teams to craft compelling captions with clear CTAs, write engaging copy, and monitor performance to optimize content weekly. I'm highly autonomous, detail-oriented, and thrive in fast-paced environments that demand creative storytelling and consistent brand voice.

Raditya Andrya Smeru

Digital Marketer, Brand Strategist, Content Creator, +5

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Hi, I'm Raditya Andrya Smeru, a Social Media Manager and Content & Growth Strategist based in Jakarta, Indonesia. I bring 5+ years of experience driving organic growth, engagement, and brand presence across Instagram, TikTok, and YouTube Shorts, with a focus on short-form video, trend scouting, UGC repurposing, and community management. I collaborate closely with marketing, artists, and creative teams to craft compelling captions with clear CTAs, write engaging copy, and monitor performance to optimize content weekly. I'm highly autonomous, detail-oriented, and thrive in fast-paced environments that demand creative storytelling and consistent brand voice.…Hi, I'm Raditya Andrya Smeru, a Social Media Manager and Content & Growth Strategist based in Jakarta, Indonesia. I bring 5+ years of experience driving organic growth, engagement, and brand presence across Instagram, TikTok, and YouTube Shorts, with a focus on short-form video, trend scouting, UGC repurposing, and community management. I collaborate closely with marketing, artists, and creative teams to craft compelling captions with clear CTAs, write engaging copy, and monitor performance to optimize content weekly. I'm highly autonomous, detail-oriented, and thrive in fast-paced environments that demand creative storytelling and consistent brand voice.

Available to hire

Hi, I’m Raditya Andrya Smeru, a Social Media Manager and Content & Growth Strategist based in Jakarta, Indonesia. I bring 5+ years of experience driving organic growth, engagement, and brand presence across Instagram, TikTok, and YouTube Shorts, with a focus on short-form video, trend scouting, UGC repurposing, and community management.

I collaborate closely with marketing, artists, and creative teams to craft compelling captions with clear CTAs, write engaging copy, and monitor performance to optimize content weekly. I’m highly autonomous, detail-oriented, and thrive in fast-paced environments that demand creative storytelling and consistent brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Indonesian

Fluent

Work Experience

Marketing Promotions Lead at Radio Promotions & Record Label (Indonesia)

January 1, 2019 - December 31, 2021

Planned and executed on-air and off-air marketing promotions to drive audience engagement and advertiser exposure. Managed sponsorship activations and brand partnerships with local and national advertisers. Coordinated promotional events and live music showcases with external vendors and partners. Supported digital and on-ground campaigns generating thousands of event participants annually. Worked closely with programming and sales teams to align content, audience, and commercial objectives.

Marketing Communications Lead at Sony Music Indonesia

January 1, 2021 - Present

Led marketing communications strategies across TikTok, Instagram, YouTube, and Meta platforms. Managed external stakeholders and vendors as non-direct project teams (EOs, creative agencies, influencers, production partners). Planned and managed campaign budgets up to USD 20,000. Developed and executed content calendars delivering 900-1500+ social posts annually. Monitored and optimized digital performance using internal analytics tools. Coordinated influencer and KOL collaborations for 10+ artist projects per year. Executed UGC activation mechanics generating thousands of user-generated contents per release cycle. Worked closely with programming and sales teams to align content, audience, and commercial objectives.

Social Media Manager at Sony Music Indonesia

January 1, 2021 - January 1, 2025

Owned daily posting cadence and content execution across Instagram and TikTok; developed and executed short-form video strategies aligned with artist campaigns and releases; increased organic followers by 50,000+ through consistent, trend-driven, high-engagement content; repurposed UGC, live stream clips, and editorial content into platform-optimized formats; scouted weekly trends (formats, hooks, sounds, visuals) with out-diluting brand voice; wrote compelling captions and CTAs to drive engagement and streams; tracked performance metrics (reach, engagement, top posts) and iterated content weekly; collaborated cross-functionally with marketing, artists, and creative teams.