Available to hire
Hello! I’m Rusa Lim-Radu, a Senior SEO Specialist with over 10 years of experience helping SaaS, fintech, and cybersecurity brands grow their organic presence. I focus on technical and international SEO, combining data-driven strategies with scalable processes to boost traffic, improve crawl efficiency, and elevate brand visibility in competitive markets.
I thrive on turning complex SEO data into clear business insights. I’ve led multi-market initiatives across 13 countries, supported product-led growth for SaaS, and delivered measurable results through performance reporting, content optimization, and cross-functional collaboration.
Experience Level
Language
Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Work Experience
SEO Specialist at CyberGlobal
February 25, 2025 - PresentSEO responsibilities included On-Page SEO (competitor analysis, keyword research, SEO tags optimization, content optimization and localization, optimization for AI Overviews and Searches, Forensic SEO, interlinking optimization), Technical SEO (Sitemap.xml optimization, hreflang implementation, speed optimization, crawling and indexing errors, structured data), international and local SEO, SaaS SEO, testing & reporting; used tools such as Screaming Frog, SEMRush, Ahrefs, Google Search Console, Google Analytics, Google Page Speed Insights, WayBackMachine; Jira for work management.
SEO Specialist at ComplyAdvantage
November 7, 2022 - February 24, 2025On-Page SEO (competitor analysis, keyword research, SEO tags optimization, content optimization, optimization for featured snippets, forensic SEO); international SEO; SaaS SEO; testing & reporting; organized stakeholder trainings; contributed to work process improvements.
SEO Specialist at GoDaddy
January 6, 2020 - November 6, 2022Technical SEO (technical audits, backlink audits, log file analysis, speed optimization, fixing redirect chains, interlinking optimization, mobile friendliness checks, sitemap.xml creation/optimization, robots.txt optimization); On-Page SEO (competitor analysis, keyword research, SEO tags optimization, content optimization, optimization for featured snippets, forensic SEO); international SEO; product SEO; testing & reporting; used tools such as Botify, Screaming Frog, SEMRush, Ahrefs, Majestic, SearchMetrics, Google Search Console, Google Analytics, SEO Tools for Excel, Yandex Webmaster Tools, GTMetrix, WebPageTest, WayBackMachine; Jira for task management; organized training sessions for newer colleagues and contributed to process improvements.
Local SEO Specialist at Yardi
January 16, 2018 - January 3, 2020Local SEO specialist; On-Page SEO (competitor analysis, keyword research, title tag and meta description optimization, content optimization, dealing with duplicate content, alt text optimization, sitemap.xml optimization, robots.txt optimization, adding redirects for broken pages); Off-Page SEO (managing Yext accounts for clients); improved efficiency with Google Analytics, Google Search Console, Ahrefs, Raven Tools, Moz, Yext; worked with automated CMS and explored new tools; contributed to UX improvements.
Online Marketing Team Lead & SEO Specialist at Imprezzo Global
March 1, 2017 - January 15, 2018Leadership role in the Digital Marketing department; organized and supervised a team of 3; prioritized tasks; ensured quality of services; client communication; reporting; KPI measurement; payroll/billing; problem-solving and risk management; maintaining client's satisfaction.
Online Directories & Local SEO Specialist at Imprezzo Global
July 21, 2014 - February 28, 2017On-page SEO (competitor analysis, keyword research, title tag and meta description optimization, content optimization, alt text optimization, sitemap.xml optimization, redirects for broken pages); Off-page SEO (citation building, spam tracking); CMS experience with WordPress and Shopify; used tools such as Google Analytics, Google Search Console, Google My Business, Ahrefs, Bright Local, Moz; Microsoft Office; basic HTML.
Online Marketing Team Lead & SEO Specialist at Imprezzio Global
March 1, 2017 - January 15, 2018As Online Marketing Team Lead & SEO Specialist, led a team of 3; prioritized tasks; ensured quality of services; maintained client communication; conducted reporting; KPI measurement; billing; and client satisfaction.
Online Directories & Local SEO Specialist at Imprezzio Global
July 21, 2014 - February 28, 2017On-page SEO (competitor analysis, keyword research, title tag and meta description optimization, content optimization, alt text optimization, sitemap.xml optimization, redirects for broken pages) and Off-page SEO (citation building, spam tracking). Worked with WordPress and Shopify; used Google Analytics, Google Search Console, Google My Business, Ahrefs, Bright Local, Moz; Microsoft Office; basic HTML.
Local SEO Specialist at ARDI
January 1, 2018 - January 1, 2020Executed on-page SEO for a portfolio of 80+ websites; resolved duplicate content issues, improved indexation via sitemap.xml and robots.txt; managed local listings and citations; delivered client-facing reports and internal training.
Online Marketing Team Lead & SEO Specialist at Imprezzio Global
July 1, 2014 - January 1, 2018Led on-page and off-page SEO initiatives, aligned organic traffic with product and conversion goals, and translated insights into actionable recommendations for stakeholders; collaborated with marketing and product teams.
SEO & GEO Specialist at CyberGlobal
February 1, 2025 - PresentConducted technical SEO audits across enterprise-level websites; identified crawl and indexation issues; improved crawl efficiency and site structure; supported international market expansion with keyword research and competitor analysis.
Education
Bachelor's Degree in International Relations and European Studies at Babeș-Bolyai University, Faculty of European Studies - International Relations and European Studies
October 1, 2010 - July 15, 2013Front-End Web Development at Scoala Informala de IT
April 1, 2019 - July 1, 2019Front-End Web Development at Scoala Informala de IT
April 1, 2019 - July 1, 2019Bachelor's Degree in International Relations and European Studies at Babes-Bolyai University, Faculty of European Studies - International Relations and European Studies
October 1, 2010 - July 15, 2013Bachelor at Babes-Bolyai University, Cluj-Napoca, Romania
January 11, 2030 - January 1, 2013Qualifications
Industry Experience
Software & Internet, Financial Services, Professional Services, Media & Entertainment, Real Estate & Construction
Experience Level
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