I'm a freelance UX/UI designer with 6+ years of experience designing in agency, startup, and non-profit environments. I combine UX/UI and Framer expertise with marketing strategy and a relationship-centered approach to create intuitive experiences that drive measurable results without sacrificing human connection. I enjoy collaborating across disciplines to balance aesthetics with usability, delivering prototypes and products that feel both delightful and effective for users and stakeholders.

Rachel (Rae) Cohen

I'm a freelance UX/UI designer with 6+ years of experience designing in agency, startup, and non-profit environments. I combine UX/UI and Framer expertise with marketing strategy and a relationship-centered approach to create intuitive experiences that drive measurable results without sacrificing human connection. I enjoy collaborating across disciplines to balance aesthetics with usability, delivering prototypes and products that feel both delightful and effective for users and stakeholders.

Available to hire

I’m a freelance UX/UI designer with 6+ years of experience designing in agency, startup, and non-profit environments. I combine UX/UI and Framer expertise with marketing strategy and a relationship-centered approach to create intuitive experiences that drive measurable results without sacrificing human connection.

I enjoy collaborating across disciplines to balance aesthetics with usability, delivering prototypes and products that feel both delightful and effective for users and stakeholders.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

UX/UI Designer & Framer Developer (Contract) at Measured Agency
September 1, 2025 - Present
- Pushed the boundaries of analytics scale-up's visual identity to create an eye-catching new landing page that better targets e-commerce clients. Collaborated with the client to create graphic design assets and animations that expand and support their brand. Created the Outra careers page and job board in Framer CMS. - Designed & developed a story-led micro-site in Framer for recruitment agency, The Tech Talent Co., that balances futuristic AI aesthetics and classical Greco-Roman references. - Collaborated with Measured graphic designer and copy writer to solidify TTC’s visual identity and brand tone.
UX Designer (Contract) at Cro Metrics
September 1, 2023 - Present
Redesigned landing pages, designed feature updates, conducted audits, and streamlined e-commerce flows to optimize conversion rates through strategic UX testing for agency clients, including Intuit QuickBooks, Mattel, Unicef, and Starz.
UX/UI Designer & Framer Developer (Contract) at via
July 1, 2025 - October 31, 2025
- Crafted a cinematic app showcase website on Framer to drive sign ups and help secure venture capital funding for via, an early stage dating app startup. - Collaborated with the founder to define via’s creative direction and develop the brand’s visual identity, in addition to designing and animating the subway load screen.
UX Designer (Contract) at I Have This Friend Co.
March 1, 2023 - February 28, 2024
- Collaborated with founders to design, test, and launch the company’s website and vendor platform, resulting in a 10x increase in service requests. - Designed user journeys for the digital marketplace for sourcing up-and-coming creative service providers and luxury lifestyle entrepreneurs.
Marketing Project Manager | UX Designer at La Jolla Music Society
August 1, 2019 - August 25, 2022
- Directed the website redesign by developing and implementing a UX/UI plan and partnering with web developers to launch the new site, resulting in a 30% increase in concert tickets sold per order. - Spearheaded the design of a custom page within the ticketing CRM API, which resulted in surpassing the fundraising goal by $150,000. - Prioritized and managed workload for the Design Team by collaborating across multiple teams, simplifying and organizing complex project direction, and articulating actionable tasks to achieve project objectives.
UX/UI Designer & Framer Developer (Contract) at Cro Metrics Agency
September 1, 2023 - Present
Redesigned landing pages, updated features, conducted audits, and streamlined e-commerce flows to optimize conversion rates through strategic UX testing for agency clients, including Intro QuickBooks, Mattel, UNICEF, and Starz.
UX Designer (Contract) at Reef Break Electric
February 1, 2025 - April 1, 2025
Researched, strategized, and created an electrician website with a focus on search engine optimization to increase client leads and improve brand reputation. Designed the brand system, including a hand-drawn kelp logo mark.
UX Designer (Contract) at The Transparent Path
November 1, 2022 - December 1, 2022
Strategized with a team of three product designers to design Pro ofScore — a web app that leverages supply chain data to empower consumers to make informed grocery purchases.
Marketing Project Manager | UX Designer at La Jol La Music Society
August 1, 2019 - August 1, 2022
Directed a website redesign by developing and implementing a UX/UI plan and partnering with web developers to launch the new site, resulting in a 30% increase in concert tickets sold per order. Spearheaded the design of a custom page with a CRM API, contributing to fundraising goals and audience growth. Prioritized and managed workload across multiple teams, simplifying complex project direction and turning goals into actionable tasks.
UX/UI Designer at Measured Agency
September 1, 2025 - Present
Pushed the boundaries of analytics-sca le-ups visual identity to create an eye-catching new landing page that better targets e-commerce clients. Collaborated with the client to create graphic design assets and animations that expand and support their brand.
UX/UI Designer & Framer Developer (Contract) at Framer via
July 1, 2025 - October 1, 2025
Crafted a cinematic app showcase website on Framer to drive signups and help secure venture capital funding for via, an early-stage dating app startup. Collaborated with the founder to define via’s creative direction and develop the brand’s visual identity, in addition to designing and animating the subway load screen.
UX/UI Designer & Framer Developer (Contract) at The Tech Talent Co.
July 1, 2025 - October 1, 2025
Crafted a cinematic app showcase website on Framer to drive signups and help secure venture capital funding for via, an early-stage dating app startup. Collaborated with the founder to define via’s creative direction and develop the brand’s visual identity, in addition to designing and animating the subway load screen.
UX/UI Designer & Framer Developer (Contract) at Reef Break Electric
February 1, 2025 - April 1, 2025
Researched, strategized, and created an electrician website with emphasis on search engine optimization to increase client leads and improve brand reputation. Designed the brand system, including a hand-drawn kelp logo mark.
UX Designer at I Have This Friend Co.
March 1, 2023 - February 1, 2024
Collaborated with founders to design, test, and launch the company’s website and vendor platform, resulting in a 10x increase in service requests. Designed user journeys for the digital marketplace for sourcing up-and-coming creative service providers and luxury lifestyle entrants.
UX Designer at La Jolla Music Society
August 1, 2019 - August 1, 2022
Directed the website redesign by developing and implementing a UX/UI plan and partnering with web developers to launch the new site, resulting in a 30% increase in concert tickets sold per order.

Education

B.S. Business & Entertainment at American University, Washington D.C.
August 11, 2014 - May 8, 2018
Graduated Cum Laude
B.S. in Business & Entertainment at American University
January 11, 2030 - January 19, 2026
Certificate: User Experience Design at General Assembly
January 11, 2030 - January 19, 2026
Framer Pro Expert at Framer
January 11, 2030 - January 19, 2026
B.S. in Business & Entertainment (cum laude) at American University
January 11, 2030 - January 19, 2026

Qualifications

Google Project Management Certificate
January 11, 2030 - January 19, 2026
User Experience Design Certificate
January 11, 2030 - January 19, 2026
Framer Pro Expert
January 11, 2030 - January 19, 2026
Framer Expert
January 11, 2030 - January 19, 2026
Certificate in User Experience Design
January 11, 2030 - January 19, 2026
Google Project Management Certificate
January 11, 2030 - January 19, 2026
B.S. in Business & Entertainment (cum laude)
January 11, 2030 - January 19, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Software & Internet, Professional Services, Education