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I am an eager and passionate Digital Marketing Specialist with solid experience in both agency and client-side environments. I have successfully created, developed, and implemented effective digital marketing campaigns—both paid and organic—for a variety of clients across B2B and B2C sectors and prominent brands. Highly analytical and organized, I enjoy using data to drive growth and improve marketing performance. I thrive in collaborative settings, working alongside cross-functional teams to ensure cohesive brand messaging and excellent user experiences across all digital channels. With experience managing budgets and teams, I am excited to bring my skills and enthusiasm to a new role where I can make an immediate impact.…I am an eager and passionate Digital Marketing Specialist with solid experience in both agency and client-side environments. I have successfully created, developed, and implemented effective digital marketing campaigns—both paid and organic—for a variety of clients across B2B and B2C sectors and prominent brands. Highly analytical and organized, I enjoy using data to drive growth and improve marketing performance. I thrive in collaborative settings, working alongside cross-functional teams to ensure cohesive brand messaging and excellent user experiences across all digital channels. With experience managing budgets and teams, I am excited to bring my skills and enthusiasm to a new role where I can make an immediate impact.

RAFAEL ALVES SILVA

Digital Marketer, Performance Marketer, Marketing Strategist, +2

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I am an eager and passionate Digital Marketing Specialist with solid experience in both agency and client-side environments. I have successfully created, developed, and implemented effective digital marketing campaigns—both paid and organic—for a variety of clients across B2B and B2C sectors and prominent brands. Highly analytical and organized, I enjoy using data to drive growth and improve marketing performance. I thrive in collaborative settings, working alongside cross-functional teams to ensure cohesive brand messaging and excellent user experiences across all digital channels. With experience managing budgets and teams, I am excited to bring my skills and enthusiasm to a new role where I can make an immediate impact.…I am an eager and passionate Digital Marketing Specialist with solid experience in both agency and client-side environments. I have successfully created, developed, and implemented effective digital marketing campaigns—both paid and organic—for a variety of clients across B2B and B2C sectors and prominent brands. Highly analytical and organized, I enjoy using data to drive growth and improve marketing performance. I thrive in collaborative settings, working alongside cross-functional teams to ensure cohesive brand messaging and excellent user experiences across all digital channels. With experience managing budgets and teams, I am excited to bring my skills and enthusiasm to a new role where I can make an immediate impact.

Available to hire

I am an eager and passionate Digital Marketing Specialist with solid experience in both agency and client-side environments. I have successfully created, developed, and implemented effective digital marketing campaigns—both paid and organic—for a variety of clients across B2B and B2C sectors and prominent brands. Highly analytical and organized, I enjoy using data to drive growth and improve marketing performance.

I thrive in collaborative settings, working alongside cross-functional teams to ensure cohesive brand messaging and excellent user experiences across all digital channels. With experience managing budgets and teams, I am excited to bring my skills and enthusiasm to a new role where I can make an immediate impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Performance Marketing Specialist at BF Marketing

October 1, 2020 - June 3, 2024

Managing a wide B2B and B2C client portfolio within SaaS, automotive, insurance, hospitality, and major brands like Ford and Fiat. Planning and executing promotional digital campaigns aligned with business and sales goals. Developing and implementing digital marketing strategies to drive brand awareness, website traffic, and lead generation. Setting key performance indicators for social media and AdWords campaigns including Instagram, Facebook, Paid and Organic social, Search, Display, and YouTube campaigns. Researching industry trends to bring innovative ideas to the company. Acting as team project manager, ensuring timely delivery within budget. Performing audience analysis to improve brand awareness and collaborating with cross-functional teams for cohesive brand messaging and user experience. Achieved consistent overperformance on digital sales by 30% through PPC and Paid Social campaigns and managed budgets up to 150k Brazilian currency monthly.

Marketing and Business Development Manager at Talent Coaching

January 1, 2016 - July 31, 2020

Conducted market research, competitive analysis, and customer insights to inform strategic decisions. Led a team of marketing specialists for paid and organic social and PPC campaigns resulting in 30% sales revenue increase. Managed end-to-end product development and launch with go-to-market and growth strategies. Provided consultancy solutions tailored to client needs including market positioning, product development, pricing strategies, and distribution channels. Delivered one-on-one coaching to executives and managers to enhance leadership and strategic thinking. Conducted leadership assessments and 360-degree feedback evaluations to identify development opportunities.

Operations Manager at E. Vieira Aviamentos

February 1, 2010 - December 31, 2015

Provided strategic leadership and direction to the retail team, fostering a positive work environment with teamwork and collaboration. Oversaw store operations including inventory management, merchandising, sales performance, customer service, and staff supervision. Developed and implemented sales and marketing strategies to increase store traffic and revenue. Conducted financial analysis and performance reporting for profitability enhancement. Managed purchasing including vendor selection, negotiation, and inventory replenishment to optimize stock levels and reduce costs.