Freelance Video Editor — Audiovisual & Direct Response 12+ years of experience | Remote Edited video content for digital platforms, advertising and audiovisual productions. Specialized in creating engaging edits with strong pacing, storytelling and visual rhythm. Developed performance-oriented creatives for Meta Ads, Instagram, Facebook and YouTube. Edited short-form ads, UGC-style creatives, hooks, variations and VSL content. Adapted scripts into visual narratives focused on attention, retention and conversion. Created multiple creative variations for testing different hooks, structures and visual approaches. Worked with motion graphics, subtitles, sound design, visual effects and compositing. Integrated AI-powered tools into the editing workflow, including AI avatars, synthetic voices and AI-generated visual assets. Collaborated with creative, copywriting and marketing teams to transform concepts and scripts into finished video creatives.

Rafael Barbarino

5.0 (1 review)

Freelance Video Editor — Audiovisual & Direct Response 12+ years of experience | Remote Edited video content for digital platforms, advertising and audiovisual productions. Specialized in creating engaging edits with strong pacing, storytelling and visual rhythm. Developed performance-oriented creatives for Meta Ads, Instagram, Facebook and YouTube. Edited short-form ads, UGC-style creatives, hooks, variations and VSL content. Adapted scripts into visual narratives focused on attention, retention and conversion. Created multiple creative variations for testing different hooks, structures and visual approaches. Worked with motion graphics, subtitles, sound design, visual effects and compositing. Integrated AI-powered tools into the editing workflow, including AI avatars, synthetic voices and AI-generated visual assets. Collaborated with creative, copywriting and marketing teams to transform concepts and scripts into finished video creatives.

Available to hire

Freelance Video Editor — Audiovisual & Direct Response

12+ years of experience | Remote

Edited video content for digital platforms, advertising and audiovisual productions.
Specialized in creating engaging edits with strong pacing, storytelling and visual rhythm.
Developed performance-oriented creatives for Meta Ads, Instagram, Facebook and YouTube.
Edited short-form ads, UGC-style creatives, hooks, variations and VSL content.
Adapted scripts into visual narratives focused on attention, retention and conversion.
Created multiple creative variations for testing different hooks, structures and visual approaches.
Worked with motion graphics, subtitles, sound design, visual effects and compositing.
Integrated AI-powered tools into the editing workflow, including AI avatars, synthetic voices and AI-generated visual assets.
Collaborated with creative, copywriting and marketing teams to transform concepts and scripts into finished video creatives.

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Language

Portuguese
Fluent

Work Experience

Video Editor / Audiovisual Professional at Freelance / Self-Employed
February 1, 2025 - Present
Video Editor / Audiovisual Professional Freelance / Self-Employed | São Paulo, Brazil 12+ years of professional experience in audiovisual production, including video editing, television and cinema. Edited and post-produced video content for audiovisual productions and digital platforms. Developed storytelling, pacing, visual rhythm and narrative structure through editing. Worked with cutting, sound design, color correction, motion graphics and visual effects. Adapted different types of footage and scripts into engaging, polished video content. Worked across different production environments, developing a strong understanding of visual storytelling and post-production workflows. Currently specializing in Direct Response video editing, including performance ads, VSLs, UGC-style creatives and short-form content.

Education

Bachelor's Degree in Radio, TV and Cinema at UNIVERSIDADE ANHANGUERA DE SÃO PAULO
February 1, 2014 - December 1, 2016
Formal academic training in audiovisual production, including film and television production, directing, cinematography, editing, storytelling and post-production.
MBA in Cinema at Latin American Film Institute
February 1, 2017 - December 1, 2018
Advanced studies in cinema, audiovisual production, storytelling, film language and creative development.
Direct Response Video Editing — Professional Training at Independent Professional Training
February 1, 2025 - August 21, 2026
Specialized training in Direct Response video editing, focusing on performance marketing, advertising creatives, hooks, retention, storytelling, VSLs, UGC-style ads and conversion-oriented editing.

Qualifications

Direct Response Video Editing
February 1, 2025 - August 21, 2026
Professional training and independent study focused on Direct Response video editing, performance advertising, VSLs, hooks, retention, storytelling, UGC-style creatives and conversion-oriented editing.
Video Editing & Post-Production
February 1, 2021 - August 21, 2026
Over 12 years of professional experience in video editing and audiovisual post-production, including storytelling, motion graphics, visual effects, sound design and color correction.
AI Video Production
February 1, 2024 - August 21, 2026
Professional development in AI-powered video production, including AI avatars, voice generation, image generation and AI-assisted creative workflows.

Industry Experience

Telecommunications, Other, Media & Entertainment