I'm a freelancer who specializes in short-form video editing and AI-integrated post-production from Brazil. With 5+ years of hands-on experience, I edit dynamic Reels, Shorts, TikToks, and brand films built around retention, hooks, and applied viewer psychology. Selective Attention in the first 1-3 seconds, Cognitive Load management through pacing, and Neuromarketing principles to drive average view duration. I'm co-founder of Upstart Produtora and Head of Editing at I.S Marketing, where I've delivered over 1,140 videos for brands like Burger King, Coca-Cola, Catupiry, Adidas, B2Build, Servmar, and Mercado & Opinião (a private networking group for Brazil's top 750 executives). I work with Adobe Premiere Pro, After Effects, CapCut, and a fully integrated AI pipeline (Higgsfield, Veo, Nano Banana, ElevenLabs, Runway, Midjourney) used to generate B-roll, ambient scenes, and motion elements at brand-level quality, not surface effects. What differentiates me from most freelance editors: brand-level cases combined with AI workflow integration, applied to short-form content where retention is everything. If you're producing premium B2B content, executive thought leadership, real estate, coaching, or direct-response material, I'm built for that lane. I deliver fast, communicate proactively, and treat every cut as a retention decision. **Co-founder & Head Video Editor** Upstart Produtora _January 2025 - Present_ **Head of Editing** I.S Marketing _July 2025 - Present_ **Freelance Video Editor** Independent _January 2021 - Present_…

Rafael Neves

I'm a freelancer who specializes in short-form video editing and AI-integrated post-production from Brazil. With 5+ years of hands-on experience, I edit dynamic Reels, Shorts, TikToks, and brand films built around retention, hooks, and applied viewer psychology. Selective Attention in the first 1-3 seconds, Cognitive Load management through pacing, and Neuromarketing principles to drive average view duration. I'm co-founder of Upstart Produtora and Head of Editing at I.S Marketing, where I've delivered over 1,140 videos for brands like Burger King, Coca-Cola, Catupiry, Adidas, B2Build, Servmar, and Mercado & Opinião (a private networking group for Brazil's top 750 executives). I work with Adobe Premiere Pro, After Effects, CapCut, and a fully integrated AI pipeline (Higgsfield, Veo, Nano Banana, ElevenLabs, Runway, Midjourney) used to generate B-roll, ambient scenes, and motion elements at brand-level quality, not surface effects. What differentiates me from most freelance editors: brand-level cases combined with AI workflow integration, applied to short-form content where retention is everything. If you're producing premium B2B content, executive thought leadership, real estate, coaching, or direct-response material, I'm built for that lane. I deliver fast, communicate proactively, and treat every cut as a retention decision. **Co-founder & Head Video Editor** Upstart Produtora _January 2025 - Present_ **Head of Editing** I.S Marketing _July 2025 - Present_ **Freelance Video Editor** Independent _January 2021 - Present_…

Available to hire

I’m a freelancer who specializes in short-form video editing and AI-integrated post-production from Brazil. With 5+ years of hands-on experience, I edit dynamic Reels, Shorts, TikToks, and brand films built around retention, hooks, and applied viewer psychology. Selective Attention in the first 1-3 seconds, Cognitive Load management through pacing, and Neuromarketing principles to drive average view duration.

I’m co-founder of Upstart Produtora and Head of Editing at I.S Marketing, where I’ve delivered over 1,140 videos for brands like Burger King, Coca-Cola, Catupiry, Adidas, B2Build, Servmar, and Mercado & Opinião (a private networking group for Brazil’s top 750 executives). I work with Adobe Premiere Pro, After Effects, CapCut, and a fully integrated AI pipeline (Higgsfield, Veo, Nano Banana, ElevenLabs, Runway, Midjourney) used to generate B-roll, ambient scenes, and motion elements at brand-level quality, not surface effects.

What differentiates me from most freelance editors: brand-level cases combined with AI workflow integration, applied to short-form content where retention is everything. If you’re producing premium B2B content, executive thought leadership, real estate, coaching, or direct-response material, I’m built for that lane. I deliver fast, communicate proactively, and treat every cut as a retention decision.

Co-founder & Head Video Editor Upstart Produtora
January 2025 - Present

Head of Editing I.S Marketing
July 2025 - Present

Freelance Video Editor Independent
January 2021 - Present

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Language

English
Advanced
Portuguese
Fluent
Spanish; Castilian
Beginner

Work Experience

Co-founder & Head Video Editor at Upstart Produtora
July 1, 2025 - Present
Co-founded and lead the video production unit of Grupo I.S Marketing, specializing in performance-driven content for digital platforms. Led the delivery of 1,140+ projects for brands including Burger King, Coca-Cola, Catupiry, Adidas, B2Build, Servmar, and Mercado & Opinião (private networking group for Brazil's top 750 executives). Built a fully integrated AI workflow combining Higgsfield, Veo, Nano Banana, ElevenLabs, Runway, and Midjourney with Premiere Pro, After Effects, and CapCut to scale brand-level output at agency speed. Specialized in short-form content engineered for retention: Reels, Shorts, TikToks, VSLs, and brand films.
Head of Editing at I.S Marketing
July 10, 2025 - Present
Lead the in-house editing team at I.S Marketing, the parent marketing agency of Upstart Produtora. Responsible for creative output across Meta Ads creatives, organic Instagram and TikTok content, B2B institutional productions, and event coverage. Set editorial standards, manage delivery pipelines, and oversee quality control across multiple client accounts simultaneously. Direct collaboration with copywriters, designers, and account managers to deliver campaigns aligned with performance goals.
Freelance Video Editor at Independent / Self-Employed
January 22, 2021 - Present
Edited social media videos, event coverage, and advertising campaigns for local and regional clients across multiple verticals. Developed early specialization in pacing, hook-driven editing, motion design, and sound treatment the foundation that later evolved into the brand-level standard applied at I.S Marketing and Upstart Produtora. Self-managed end-to-end workflow from briefing through delivery and revisions.

Education

Audiovisual Production / Video Editing & Post-Production at Brainstorm Academy
April 10, 2023 - May 30, 2025
Technical training in audiovisual production with focus on professional video editing, post-production workflows, motion graphics fundamentals, and storytelling for digital content. Brainstorm Academy is one of Brazil's most respected technical institutions in the field, with a strong industry-driven curriculum. Foundation that later evolved into specialization in short-form content and AI-integrated workflows.

Qualifications

8 figure Personal Branding by Iman Gadzhi
January 5, 2026 - February 12, 2026
Adapta
May 7, 2024 - May 12, 2025
Ongoing practical study and application of generative AI tools
Continuous Education in Generative AI for Video Production
February 8, 2024 - June 12, 2026
Ongoing practical study and application of generative AI tools — Higgsfield, Veo, Sora, Nano Banana Pro, ElevenLabs, Runway, and Midjourney integrated into professional video editing workflows for brand-level content. Developed proprietary AI pipelines for B-roll generation, ambient scene creation, voice synthesis, and frame interpolation.
Specialized Practice in Short-Form Retention Editing
July 8, 2025 - June 12, 2026
Applied framework combining Selective Attention (Broadbent, 1958), Cognitive Load Theory (Sweller, 1988), and applied Neuromarketing principles to short-form content. Implemented across campaigns for Burger King, Coca-Cola, Catupiry, Adidas, B2Build, Servmar, and Mercado & Opinião (private networking group for Brazil's top 750 executives).

Industry Experience

Computers & Electronics, Education, Financial Services, Healthcare, Media & Entertainment, Professional Services, Real Estate & Construction, Other