I am a UX Researcher and UX Designer driven by curiosity about human behavior, turning data into clear, actionable insights that drive real impact for products and people. With over four years in technology and digital products, I have built a solid career across research, design and data analysis, always aligning product teams with users' real needs. I work collaboratively, guided by data, and I focus on solving problems. I deliver end-to-end research—from strategy to robust analyses—that informs product decisions. I thrive in cross-functional teams and care about business impact and social value.…

Rafaela Jesus Santos

I am a UX Researcher and UX Designer driven by curiosity about human behavior, turning data into clear, actionable insights that drive real impact for products and people. With over four years in technology and digital products, I have built a solid career across research, design and data analysis, always aligning product teams with users' real needs. I work collaboratively, guided by data, and I focus on solving problems. I deliver end-to-end research—from strategy to robust analyses—that informs product decisions. I thrive in cross-functional teams and care about business impact and social value.…

Available to hire
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Skills

Experience Level

Data Visualization
Expert
Product Design
Expert
Prototype
Expert
Web Design
Intermediate
SQL
Intermediate
Copywriting
Intermediate

Language

English
Intermediate
Spanish; Castilian
Intermediate

Work Experience

UX Researcher at Imians Group
March 1, 2024 - Present
Lead qualitative and quantitative research efforts, generating strategic insights for digital products with social impact. Implement and optimize Research Ops processes, tools, and governance to improve research operations. Support designers, developers and stakeholders in decision-making through rigorous analyses and clear recommendations.
UX Researcher & Market Researcher at Blend New Research
May 1, 2024 - April 30, 2025
Plan, conduct, and analyze market and UX research; consolidate qualitative and quantitative data to deliver actionable insights for diverse clients. Support the definition of data-driven product strategies.
UX Designer & UX Writer at Cub Agency
January 1, 2025 - February 28, 2025
Create user flows, journeys and usability tests; develop persuasive copies aligned with user experience and conversion goals. Focus on SEO, brand language and improving digital funnels.
UX Researcher (Senior Intern) at OLX Brasil
January 1, 2022 - December 31, 2023
Conduct qualitative and quantitative research; perform data analysis, triangulation and strategic reporting. Direct impact on user experience and contributing to a measurable reduction in major complaints. Collaborated with product, design, development and business teams.
UX/Product Designer (Senior Intern) at Delivery Center
September 1, 2021 - November 30, 2021
Cross-functional collaboration in squads from discovery to delivery of solutions. Journey mapping, interviews, prototyping and usability testing. Interacted with stakeholders, tech and business partners; supported roadmap definition and feature prioritization.

Education

CST in Product Design at Unic V/EAD
January 11, 2030 - December 1, 2026
Bachelor's Degree in Information Systems at Unijorge
January 1, 2020 - January 1, 2023
Systems Development Technician at SENAI
January 1, 2021 - December 31, 2022

Qualifications

Professional Certificate in Data Analytics
January 11, 2030 - March 28, 2026
.NET Programming – MRV Bootcamp
January 11, 2030 - March 28, 2026
SQL Server – Creating Your First Queries
January 11, 2030 - March 28, 2026
Systems Programmer – SENAI
January 11, 2030 - March 28, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services

Skills

Experience Level

Data Visualization
Expert
Product Design
Expert
Prototype
Expert
Web Design
Intermediate
SQL
Intermediate
Copywriting
Intermediate