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Hi, I’m Rafael Caride, a Senior Product Designer & Marketing professional based in Melbourne. I’ve led design at multi-user platforms, scaling product teams and implementing company-wide design systems to improve UX and business outcomes. Currently I’m with Expert Education in Melbourne, shaping digital solutions for cross-channel engagement and lead generation, while mentoring teams and collaborating with marketing to drive growth.…Hi, I’m Rafael Caride, a Senior Product Designer & Marketing professional based in Melbourne. I’ve led design at multi-user platforms, scaling product teams and implementing company-wide design systems to improve UX and business outcomes. Currently I’m with Expert Education in Melbourne, shaping digital solutions for cross-channel engagement and lead generation, while mentoring teams and collaborating with marketing to drive growth.

Rafael Caride

Product Designer, UX Designer, UI Designer, +5

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Hi, I’m Rafael Caride, a Senior Product Designer & Marketing professional based in Melbourne. I’ve led design at multi-user platforms, scaling product teams and implementing company-wide design systems to improve UX and business outcomes. Currently I’m with Expert Education in Melbourne, shaping digital solutions for cross-channel engagement and lead generation, while mentoring teams and collaborating with marketing to drive growth.…Hi, I’m Rafael Caride, a Senior Product Designer & Marketing professional based in Melbourne. I’ve led design at multi-user platforms, scaling product teams and implementing company-wide design systems to improve UX and business outcomes. Currently I’m with Expert Education in Melbourne, shaping digital solutions for cross-channel engagement and lead generation, while mentoring teams and collaborating with marketing to drive growth.

Available to hire

Hi, I’m Rafael Caride, a Senior Product Designer & Marketing professional based in Melbourne. I’ve led design at multi-user platforms, scaling product teams and implementing company-wide design systems to improve UX and business outcomes.

Currently I’m with Expert Education in Melbourne, shaping digital solutions for cross-channel engagement and lead generation, while mentoring teams and collaborating with marketing to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product & Marketing Designer at Expert Education

September 1, 2024 - Present

Currently part of the Product & Marketing Design team, focusing on creating digital solutions to drive LATAM onshore lead generation and enhance user engagement across channels.

Senior Product Designer at Expert Education

September 1, 2024 - Present

Part of the Product & Marketing Design team, focused on creating digital solutions to drive LatAm lead generation and enhance user engagement across channels. Leading UX/UI design and prototyping for a custom CRM platform.

Senior Product Designer at Expert Education

September 1, 2024 - Present

Leading UX, UI, and prototyping work for a custom CRM platform, mapping the full lead journey and internal consultant workflows. Built and maintained design systems to ensure consistency across marketing and product touchpoints. Created landing pages and digital campaigns tailored for Latin American markets to support lead generation goals. Produced visual assets and video content for social platforms using Figma, Photoshop, After Effects, and CapCut.

Creative & Product Design Manager (UX/UI), Partner at Tagme Food Solutions

August 31, 2024 - August 31, 2025

Designed and scaled the company’s design system across mobile and web platforms. Led UX/UI projects for real-time online reservations and waitlist integration with Tagme’s API and Google. Acted as UI, UX, and Front-End Developer (HTML, CSS, JavaScript) for responsive web interfaces, including the Bradesco platform.

Creative & Product Design Manager (UX/UI) at Tagme

January 1, 2024 - September 16, 2025

Led design for Tagme Food Solutions; scaled the product team, implemented design systems; matured to Partner, helping turn the startup into a national leader in food tech and hospitality.

Product Design Manager at Tagme Food Solutions

January 1, 2024 - September 16, 2025

Led creative and product design across UX/UI, marketing, and digital experiences; built and maintained company-wide design systems; led 20+ designers and contributed to growth and onboarding.

Creative & Product Design Manager (UX/UI) at Tagme

January 1, 2024 - September 16, 2025

Led product design and marketing design; scaled the product team; became a Partner; implemented company-wide design systems.

Product Design Manager at Hurb

December 31, 2015 - August 31, 2025

Led a team of 20+ designers, growing from Product Designer to Manager. Implemented company-wide design systems supporting over 30 million users. Oversaw UX/UI design and front-end development efforts focused on mobile and web applications.

Product Design Manager at Partner Hub

January 1, 2015 - September 16, 2025

Led design strategy and built a team, driving product design across multiple projects.

Product Design Manager at Hurb

January 1, 2015 - September 16, 2025

Led design at Hurb (30M+ users); grew from Product Designer to Manager; led 20+ designers and implemented company-wide design systems.

Product Design Manager at Hub

January 1, 2015 - September 16, 2025

Led design for a platform with 30M+ users; grew from Product Designer to Manager; led 20+ designers and established design systems.

Web Designer at Dablio

December 31, 2011 - August 31, 2025

Developed web design projects and contributed to UI/UX tasks.

Web Designer at Dabio

January 1, 2011 - September 16, 2025

Created and iterated on web design assets and front-end components.

Web Designer at Dablo

January 1, 2011 - September 16, 2025

Web designer responsibilities across digital projects and site design.

Web Designer at Dablo

January 1, 2011 - September 16, 2025

Early web design roles.

Web Designer at Immersion

December 31, 2010 - August 31, 2025

Handled web design projects.

Web Designer at Immersion

January 1, 2010 - September 16, 2025

Designed and implemented web interfaces, collaborating with development teams to deliver responsive experiences.

Web Designer at Cufa

December 31, 2009 - August 31, 2025

Created web design and digital assets.

Web Designer at CuFa

January 1, 2009 - September 16, 2025

Web designer responsibilities across digital projects and site design.

Web Designer at Cufa

January 1, 2009 - September 16, 2025

Web design

Web Designer at Tdesign

December 31, 2008 - August 31, 2025

Provided web design services.

Web Designer at Td eSign

January 1, 2008 - September 16, 2025

Web designer responsibilities across digital projects and site design.

Web Designer at Tdesign

January 1, 2008 - September 16, 2025

Early career web design roles

Education

Bachelor of Design and Technology at Estácio

January 1, 2008 - August 31, 2025

Project Management at PUC-Rio

January 11, 2030 - August 31, 2025

Bachelor's Degree in Design and Technology at PUC-Rio

January 1, 2008 - September 16, 2025