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I’m Rafael Dian Budi Sulistyo, a digital designer focused on brand-centered visual communication across retail, hospitality, and healthcare. I translate marketing goals into digital and print assets that strengthen brand consistency and enhance customer engagement. I specialize in social media design, promotional materials, and basic motion/video editing, with a performance-driven mindset. I adapt to various environments, manage multiple design requests in fast-paced settings, and collaborate closely with marketing teams to drive business results.…I’m Rafael Dian Budi Sulistyo, a digital designer focused on brand-centered visual communication across retail, hospitality, and healthcare. I translate marketing goals into digital and print assets that strengthen brand consistency and enhance customer engagement. I specialize in social media design, promotional materials, and basic motion/video editing, with a performance-driven mindset. I adapt to various environments, manage multiple design requests in fast-paced settings, and collaborate closely with marketing teams to drive business results.

Rafael Dian Budi Sulistyo

Graphic Designer, Social Media Manager, Video Editor, +7

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I’m Rafael Dian Budi Sulistyo, a digital designer focused on brand-centered visual communication across retail, hospitality, and healthcare. I translate marketing goals into digital and print assets that strengthen brand consistency and enhance customer engagement. I specialize in social media design, promotional materials, and basic motion/video editing, with a performance-driven mindset. I adapt to various environments, manage multiple design requests in fast-paced settings, and collaborate closely with marketing teams to drive business results.…I’m Rafael Dian Budi Sulistyo, a digital designer focused on brand-centered visual communication across retail, hospitality, and healthcare. I translate marketing goals into digital and print assets that strengthen brand consistency and enhance customer engagement. I specialize in social media design, promotional materials, and basic motion/video editing, with a performance-driven mindset. I adapt to various environments, manage multiple design requests in fast-paced settings, and collaborate closely with marketing teams to drive business results.

Available to hire

I’m Rafael Dian Budi Sulistyo, a digital designer focused on brand-centered visual communication across retail, hospitality, and healthcare. I translate marketing goals into digital and print assets that strengthen brand consistency and enhance customer engagement.

I specialize in social media design, promotional materials, and basic motion/video editing, with a performance-driven mindset. I adapt to various environments, manage multiple design requests in fast-paced settings, and collaborate closely with marketing teams to drive business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Creative Designer at Qhomemart

October 1, 2024 - Present

Designed Point of Promo (POP) materials to promote discounted items and increase sales. Created engaging POP posters to improve customer understanding, ensured high-quality printing, redesigned POP layouts for better visual appeal and readability, and coordinated printing and placement with sales team.

Social Media Designer at Yuma Space

March 1, 2025 - September 3, 2025

Developed over 30 innovative Instagram feed designs to drive brand awareness and engagement for UMKM clients. Collaborated with clients on visual content aligned with brand guidelines and marketing goals, participated in brainstorming to create compelling visual stories enhancing brand identity.

Social Media Specialist at Siloam Hospitals Yogyakarta

April 30, 2024 - September 3, 2025

Increased Instagram engagement by 20% and gained 300+ new followers through targeted visual content and strategic posting. Designed over 30 Instagram posts educating audiences on healthcare services and diseases achieving high saves and reach. Created over 20 health flyers and designed consistent promotional materials. Produced and edited video content collaborating with marketing team and medical staff.

Junior Graphic Designer at Prime Plaza Hotel Jogjakarta

April 30, 2020 - September 3, 2025

Designed over 20 Instagram feeds focused on holidays, promotions, and services to enhance brand identity. Photographed hotel interiors, events, and food to showcase ambiance and services. Developed print and digital marketing materials, including brochures and posters, ensuring brand consistency.

Graphic Design Member at Impactional

February 28, 2022 - September 3, 2025

Created over 10 social media designs for educational content introducing world cultures and sharing life abroad experiences. Collaborated cross-functionally to create visually appealing presentations to engage audiences. Designed new webinar branding logo 'Impact You'.

Social Media Designer at YUMA SPACE

February 1, 2024 - February 1, 2025

Created more than 30 social media design assets for Instagram, supporting brand awareness and engagement for UMKM clients. Developed visual concepts aligned with brand guidelines and marketing objectives. Collaborated with clients through regular discussions and brainstorming sessions to produce consistent and audience-focused content.

Graphic Design Member at IMPACTIONAL

July 1, 2021 - February 1, 2022

Created 10+ social media designs for educational content aimed at introducing cultures from around the world and sharing experiences of life abroad. Supported other divisions by creating presentation designs for online events and webinars. Designed the 'Impact You' logo for the webinar session's new branding.

Social Media Specialist (Intern) at Siloam Hospitals Yogyakarta

January 1, 2024 - April 1, 2024

Increased Instagram engagement by approximately 20% and gained more than 300 new followers through targeted visual content and posting strategy in 3 months; designed over 30 educational and promotional social media posts related to healthcare services and public health information; created more than 20 visual materials, including flyers, job vacancy ads, posters, and a clinic booklet; produced and edited short video content using CapCut and Adobe Premiere Pro in collaboration with marketing staff and medical professionals.

Junior Graphic Designer (Intern) at Prime Plaza Hotel Jogjakarta

January 1, 2020 - April 1, 2020

Designed 20+ Instagram feeds for the hotel’s social media accounts about greeting public holidays, promotions, services, etc. to create visually appealing and consistent content that reflects the brand’s identity. Created visual content aligned with a luxury hotel brand identity. Photographed interiors, events, and F&B to showcase the ambiance and services offered. Worked closely with the marketing team to develop consistent and attractive campaign visuals.