Available to hire
I am a media production and creative solutions expert with experience of over a decade and a strong educational background in media sciences specialising in direction and production. I excel at fully utilising my capabilities from concept development to execution and strategy, ensuring the closest match to client briefs and delivering precise outcomes. My work contributes to accelerating organisations within their respective industry.
Throughout my career, I have developed and led numerous creative projects including television promos, film direction, corporate films, web series, documentaries and brand campaigns. I am passionate about delivering remarkable 360-degree promotions, building strong client relationships, and continually enhancing teams and workflows for better creative output.
Experience Level
Language
English
Fluent
Urdu
Fluent
Work Experience
Promo Producer at AUR TV NETWORK
February 1, 2021 - PresentConceived briefs from clients and provided expertise from conceptualizing requirements to final execution including filming, design, and animation. Pitched ideas with scripts, treatments, and storyboards. Developed and created promotional campaigns based on marketing briefs. Built strong relationships with clients and partners. Delivered successful 360-degree promotional campaigns for channel launches, program launches, thematic promotions, teasers, channel image spots, and print/press campaigns.
Film Director at The Big Chips Film & Design
March 31, 2020 - August 7, 2025Contract-based role focusing on creating ideas using scripts, treatments, and storyboards. Pitched, developed, and created branded films including TV commercials, corporate films, documentaries, music videos, and digital series. Built strong client and partner relationships.
Freelance Director / Assistant Director / Art Director at Various Agencies and Projects
February 1, 2019 - PresentDirected and assisted in multiple projects including theatre plays, digital talk shows, corporate films, and TV commercials such as a theatre production directed by Zia Mohyeddin, a digital talk show highlighting survival stories, and corporate films for major initiatives. Worked with agencies like The Big Chips, Media Monks, and production houses, showcasing versatility across directing and art direction roles.
Promotions Producer at SAMAA TV
February 28, 2019 - August 7, 2025Interpreted client briefs and oversaw concept development to execution for filming, design, and animation. Pitched and developed promotional campaigns based on marketing briefs, fostering strong relationships with clients and partners. Delivered comprehensive 360-degree promotional campaigns including launch campaigns, program generics, teasers, channel image spots, and special campaigns.
Creative Producer at TELEVISION MEDIA NETWORK (Express Media Group)
February 28, 2018 - August 7, 2025Managed creative elements for Express Entertainment, Express News, Express Tribune, and other group channels. Conceptualized, wrote, edited, and produced on-air promotions meeting high channel standards. Supported department through team management, orientation, and workflow improvements. Produced diverse creative outputs including promos, teasers, set design, program launches, image-led stings, program openers, call-to-action spots, and 360-degree promotional campaigns.
Associate Director at Vidhi Films
August 31, 2015 - August 7, 2025Tracked daily progress against production schedules, managed logistics and daily call sheets, ensured order on set, and maintained crew safety during film productions.
Producer/Director at AK FILMS
July 31, 2015 - August 7, 2025Handled various projects from documentaries to TV shows involving concept gathering, budgeting, vendor selection, team hiring, and maximizing team potential to deliver projects successfully.
Assistant Director at JJS Productions
May 31, 2013 - August 7, 2025Managed daily scheduling and production processes for drama serials aired on Geo Television Network. Prepared daily call sheets and coordinated cast and crew. Completed more than 200 drama episodes including notable serials.
Internee (Assistant Producer) at Pakistan Television Corporation Limited
May 31, 2012 - August 7, 2025Interned in the program department assisting in production tasks and gaining hands-on experience in television production.
Event Organiser at PAF - KIET College Of Media & Arts
March 1, 2012 - August 7, 2025Organized multiple notable events including 90's Reload, Jugal Bandi, and Aieta, managing backstage teams, art direction, and performance consulting.
Official Media Coordinator at International Kyokushindo Organization - Pakistan
February 29, 2012 - August 7, 2025Coordinated media coverage and documentary production for organization's events and visits, awarded Best Participation by the president.
Assistant Production Manager at PGA Production
September 30, 2010 - August 7, 2025Assisted production management for music video projects; received appreciation for work.
2nd Assistant Director at Negative Productions
September 30, 2010 - August 7, 2025Supported production of various music videos for multiple bands, managing scheduling and coordination responsibilities.
Education
Bachelor of Science - BS TV & FILMS, Media Sciences at PAF - Karachi Institute of Economics & Technology (College Of Media & Arts)
January 1, 2008 - May 1, 2012I.Com, Commerce at D.A Degree College
January 1, 2007 - May 1, 2008Qualifications
Theatre Acting Certification - National Academy of Performing Arts
May 1, 2019 - August 7, 2025Trans-media storytelling, Art direction, Production process - USC School of Cinematic Arts
September 1, 2015 - August 7, 2025Communication Skills - Berlitz Pakistan
August 1, 2010 - August 7, 2025Industry Experience
Media & Entertainment, Education
Experience Level
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