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I'm a versatile E-commerce Marketing & Shopify Specialist with hands-on experience building and optimizing Shopify stores, running paid advertising campaigns across Meta and Google Ads, managing Klaviyo email automation, and executing multi-channel digital marketing strategies for DTC brands. I have experience managing multiple stores and marketing channels simultaneously in an agency environment — covering everything from Shopify store setup and CRO to full-funnel paid media, email retention flows, content planning, and on-page SEO. My background spans fashion, leather goods, lifestyle, and health-adjacent ecommerce verticals.…I'm a versatile E-commerce Marketing & Shopify Specialist with hands-on experience building and optimizing Shopify stores, running paid advertising campaigns across Meta and Google Ads, managing Klaviyo email automation, and executing multi-channel digital marketing strategies for DTC brands. I have experience managing multiple stores and marketing channels simultaneously in an agency environment — covering everything from Shopify store setup and CRO to full-funnel paid media, email retention flows, content planning, and on-page SEO. My background spans fashion, leather goods, lifestyle, and health-adjacent ecommerce verticals.

Rafaya Shiraz Khan

Web Designer, Web Developer, Digital Marketer, +4

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I'm a versatile E-commerce Marketing & Shopify Specialist with hands-on experience building and optimizing Shopify stores, running paid advertising campaigns across Meta and Google Ads, managing Klaviyo email automation, and executing multi-channel digital marketing strategies for DTC brands. I have experience managing multiple stores and marketing channels simultaneously in an agency environment — covering everything from Shopify store setup and CRO to full-funnel paid media, email retention flows, content planning, and on-page SEO. My background spans fashion, leather goods, lifestyle, and health-adjacent ecommerce verticals.…I'm a versatile E-commerce Marketing & Shopify Specialist with hands-on experience building and optimizing Shopify stores, running paid advertising campaigns across Meta and Google Ads, managing Klaviyo email automation, and executing multi-channel digital marketing strategies for DTC brands. I have experience managing multiple stores and marketing channels simultaneously in an agency environment — covering everything from Shopify store setup and CRO to full-funnel paid media, email retention flows, content planning, and on-page SEO. My background spans fashion, leather goods, lifestyle, and health-adjacent ecommerce verticals.

Available to hire

I’m a versatile E-commerce Marketing & Shopify Specialist with hands-on experience building and optimizing Shopify stores, running paid advertising campaigns across Meta and Google Ads, managing Klaviyo email automation, and executing multi-channel digital marketing strategies for DTC brands.

I have experience managing multiple stores and marketing channels simultaneously in an agency environment — covering everything from Shopify store setup and CRO to full-funnel paid media, email retention flows, content planning, and on-page SEO. My background spans fashion, leather goods, lifestyle, and health-adjacent ecommerce verticals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Web Site Developer at ALT Media SEO Spot

January 1, 2022 - January 1, 2023

Developed and optimized client websites to improve conversions, sales, and user experience.

Web Designer at ALT Media SEO Spot

January 1, 2023 - January 1, 2024

Improved website design, functionality, and user experience to increase conversions and online sales, with a strong focus on ecommerce performance.

Digital Marketer at Prism Media

January 1, 2024 - Present

Developed and optimized websites aligned with client business goals. Managed Facebook & Instagram ads to drive conversions and sales.

E-commerce Marketing & Shopify Specialist at Digital Dezyn

November 1, 2025 - Present

Built and launched Shopify stores for multiple DTC clients, including theme setup, product catalogs, app integrations, payment configuration, and pre-launch QA. Conducted CRO audits to optimize page layouts, mobile UX, and checkout flow. Managed product listings, collections, and third-party app integrations (reviews, upsell, loyalty). Monitored performance via GA4 and Shopify Analytics and aligned paid advertising with email campaigns to drive ROAS.

Shopify Developer & CRO Specialist at SEO Spot

January 1, 2025 - December 31, 2026

Built and customized Shopify stores from scratch with mobile-first UX, ran structured CRO audits using Hotjar heatmaps, A/B tested page layouts and CTAs, optimized product pages for conversion and on-page SEO, and reduced checkout friction through streamlined flows and social proof.