I'm a versatile E-commerce Marketing & Shopify Specialist with hands-on experience building and optimizing Shopify stores, running paid advertising campaigns across Meta and Google Ads, managing Klaviyo email automation, and executing multi-channel digital marketing strategies for DTC brands. I have experience managing multiple stores and marketing channels simultaneously in an agency environment — covering everything from Shopify store setup and CRO to full-funnel paid media, email retention flows, content planning, and on-page SEO. My background spans fashion, leather goods, lifestyle, and health-adjacent ecommerce verticals.

Rafaya Shiraz Khan

I'm a versatile E-commerce Marketing & Shopify Specialist with hands-on experience building and optimizing Shopify stores, running paid advertising campaigns across Meta and Google Ads, managing Klaviyo email automation, and executing multi-channel digital marketing strategies for DTC brands. I have experience managing multiple stores and marketing channels simultaneously in an agency environment — covering everything from Shopify store setup and CRO to full-funnel paid media, email retention flows, content planning, and on-page SEO. My background spans fashion, leather goods, lifestyle, and health-adjacent ecommerce verticals.

Available to hire

I’m a versatile E-commerce Marketing & Shopify Specialist with hands-on experience building and optimizing Shopify stores, running paid advertising campaigns across Meta and Google Ads, managing Klaviyo email automation, and executing multi-channel digital marketing strategies for DTC brands.

I have experience managing multiple stores and marketing channels simultaneously in an agency environment — covering everything from Shopify store setup and CRO to full-funnel paid media, email retention flows, content planning, and on-page SEO. My background spans fashion, leather goods, lifestyle, and health-adjacent ecommerce verticals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

E-commerce Marketing & Shopify Specialist at Digital Dezyn
November 1, 2025 - Present
Built and launched Shopify stores for multiple DTC clients, including theme setup, product catalogs, app integrations, payment configuration, and pre-launch QA. Conducted CRO audits to optimize page layouts, mobile UX, and checkout flow. Managed product listings, collections, and third-party app integrations (reviews, upsell, loyalty). Monitored performance via GA4 and Shopify Analytics and aligned paid advertising with email campaigns to drive ROAS.
Shopify Developer & CRO Specialist at SEO Spot
January 1, 2025 - December 31, 2026
Built and customized Shopify stores from scratch with mobile-first UX, ran structured CRO audits using Hotjar heatmaps, A/B tested page layouts and CTAs, optimized product pages for conversion and on-page SEO, and reduced checkout friction through streamlined flows and social proof.
Digital Marketer at Prism Media
January 1, 2024 - Present
Developed and optimized websites aligned with client business goals. Managed Facebook & Instagram ads to drive conversions and sales.
Web Designer at ALT Media SEO Spot
January 1, 2023 - January 1, 2024
Improved website design, functionality, and user experience to increase conversions and online sales, with a strong focus on ecommerce performance.
Web Site Developer at ALT Media SEO Spot
January 1, 2022 - January 1, 2023
Developed and optimized client websites to improve conversions, sales, and user experience.

Education

Bachelor in Textile Digital Marketing & E-commerce at NED University of Engineering and Technology
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Consumer Goods