Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Syed Abdul Rafay, a results-driven freelance web developer with a focus on Shopify e-commerce, AI workflow automation, and Meta advertising. I’ve built high-converting online stores, designed AI voice agents and chatbots using n8n and OpenAI, and managed performance-driven ad campaigns for clients across industries. I’m pursuing a B.S. in Software Engineering (GPA 3.02/4.0) with a senior capstone project in AI-powered meeting intelligence. I’m passionate about delivering scalable, measurable results for clients by combining engineering rigor with automation and data-driven marketing.…Hi, I’m Syed Abdul Rafay, a results-driven freelance web developer with a focus on Shopify e-commerce, AI workflow automation, and Meta advertising. I’ve built high-converting online stores, designed AI voice agents and chatbots using n8n and OpenAI, and managed performance-driven ad campaigns for clients across industries. I’m pursuing a B.S. in Software Engineering (GPA 3.02/4.0) with a senior capstone project in AI-powered meeting intelligence. I’m passionate about delivering scalable, measurable results for clients by combining engineering rigor with automation and data-driven marketing.

Syed Abdul Rafay

Digital Marketer, Web Developer, eCommerce Developer, +3





Hi, I’m Syed Abdul Rafay, a results-driven freelance web developer with a focus on Shopify e-commerce, AI workflow automation, and Meta advertising. I’ve built high-converting online stores, designed AI voice agents and chatbots using n8n and OpenAI, and managed performance-driven ad campaigns for clients across industries. I’m pursuing a B.S. in Software Engineering (GPA 3.02/4.0) with a senior capstone project in AI-powered meeting intelligence. I’m passionate about delivering scalable, measurable results for clients by combining engineering rigor with automation and data-driven marketing.…Hi, I’m Syed Abdul Rafay, a results-driven freelance web developer with a focus on Shopify e-commerce, AI workflow automation, and Meta advertising. I’ve built high-converting online stores, designed AI voice agents and chatbots using n8n and OpenAI, and managed performance-driven ad campaigns for clients across industries. I’m pursuing a B.S. in Software Engineering (GPA 3.02/4.0) with a senior capstone project in AI-powered meeting intelligence. I’m passionate about delivering scalable, measurable results for clients by combining engineering rigor with automation and data-driven marketing.

Available to hire

Hi, I’m Syed Abdul Rafay, a results-driven freelance web developer with a focus on Shopify e-commerce, AI workflow automation, and Meta advertising. I’ve built high-converting online stores, designed AI voice agents and chatbots using n8n and OpenAI, and managed performance-driven ad campaigns for clients across industries.

I’m pursuing a B.S. in Software Engineering (GPA 3.02/4.0) with a senior capstone project in AI-powered meeting intelligence. I’m passionate about delivering scalable, measurable results for clients by combining engineering rigor with automation and data-driven marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Meta Ads Specialist (Facebook & Instagram) at Self-Employed / Freelance

July 1, 2025 - Present

Planned, launched, and optimized Meta Ads campaigns focused on lead generation, traffic, and direct-response conversions. Conducted detailed audience segmentation and implemented A/B testing to continuously improve CTR and ROAS. Monitored campaign KPIs using Meta Ads Manager analytics; optimized budgets, creatives, and targeting weekly. Helped e-commerce and service-based clients scale revenue through data-driven paid social strategies.

AI Workflow & Automation Developer at Self-Employed / Freelance

June 1, 2025 - March 1, 2026

Designed and deployed AI voice agents and chatbots for outbound prospecting, appointment scheduling, and 24/7 customer support. Built automation pipelines using n8n to eliminate manual tasks such as cold calling and lead follow-up. Integrated conversational AI solutions with client CRM and communication stacks for seamless operations. Delivered custom AI systems using OpenAI API, VAPI, and ElevenLabs to create natural, human-like voice interactions.

Shopify Developer & E-Commerce Specialist at Self-Employed / Freelance

June 1, 2025 - Present

Designed and developed high-converting Shopify storefronts from scratch with mobile-first, performance-optimized code. Built a premium leather footwear brand on Shopify: handled brand identity, product imagery, theme customization, and inventory management. Integrated payment gateways (Stripe, PayPal), third-party apps, and automation tools to streamline store operations. Improved site UX and CRO through structured product pages, fast load speeds, and SEO-friendly architecture. Managed Meta Ads campaigns alongside store launches to drive targeted traffic and increase sales conversions.

Ecommerce & Digital Marketing Specialist at Freelancer / Project-Based

March 1, 2024 - Present

Designed and developed a Shopify-based ecommerce website for a footwear brand, ensuring a responsive and user-friendly UI. Planned and executed Facebook, Instagram, and Google Ads campaigns to increase brand reach and conversions. Performed SEO optimization and keyword research, improving website visibility and organic traffic. Used Meta Business Suite and Google Analytics to track and optimize campaign performance. Applied frontend development and UI design skills to enhance storefront layout, visuals, and user experience.

Frontend Developer / Ecommerce & Digital Marketing Specialist at Freelance / Project-based

March 1, 2024 - Present

Results driven Frontend Developer, Ecommerce and Digital Marketing Specialist with practical experience in building and optimizing Shopify-based online stores. Designed and developed a Shopify-based ecommerce website for a footwear brand, ensuring a responsive and user-friendly UI. Planned and executed Facebook, Instagram, and Google Ads campaigns to increase brand reach and conversions. Performed SEO optimization and keyword research, improving website visibility and organic traffic. Utilized Meta Business Suite and Google Analytics to track and optimize campaign performance. Applied frontend development and UI design skills to enhance store layout, visuals, and user experience.

Frontend Developer at Digitisouls

January 1, 2022 - January 1, 2026

Frontend development and UI design for Shopify-based ecommerce projects, improving store layout, visuals, and user experience. Implemented SEO-friendly content and site optimizations; performed keyword research to boost organic reach. Collaborated on marketing campaigns using Meta Ads and analytics to track performance. Leveraged Generative AI to create content ideas.