RD

RAFFY DEMATAWARAN

Available to hire

Hands-on AI video and multimedia production leader with 20+ years of experience in creative direction, video editing, motion graphics, 3D animation, and product storytelling.

About

Hands-on AI video and multimedia production leader with 20+ years of experience in creative direction, video editing, motion graphics, 3D animation, and product storytelling. Skilled in building repeatable content systems and managing production workflows across global teams.

Currently producing and validating AI-assisted video workflows—reframing QA, creative quality reviews, generative image/video evaluation, and short-form content repurposing for platforms like YouTube Shorts, LinkedIn, Instagram Reels, and TikTok. Top-rated on Upwork with a consistent track record of job success.

  • 2026 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Education
  • Telecommunications
  • Professional Services
  • Real Estate & Construction
  • Retail
  • Consumer Goods
  • Manufacturing

Work experience· 10 roles

AI Video Producer, Creative AI Workflow Specialist, and Motion Designer · Upwork - Remote / GlobalMay 2025 – Present · 1 yr 7 mos

Reviewed AI-assisted video reframing for subject placement, cropping, and text/logo readability, and completed creative quality checks across Adobe After Effects and Premiere workflows. Delivered AI video production, video editing, animation, social advertising, and creative QA projects for clients in technology, entertainment, education, ecommerce, and media. Evaluated generative AI images and videos on Upwork Enterprise projects, assessing output quality and supporting improvements to AI-assisted creative workflows.

Founder and AI Video Content Strategist · The Elite Videopreneurs - Global / OnlineJan 2024 – Present · 2 yrs 11 mos

Founded a video content service repurposing long-form footage into platform-ready short-form videos for YouTube Shorts, LinkedIn, Instagram Reels, and TikTok. Delivered branded video systems for creators, founders, consultants, and startups using ChatGPT and generative tools including MidJourney, Runway, Kling, Luma (and related image/video tools), plus AI image/video evaluation and automation support with n8n. Led strategy for personal branding, video hooks, captions, social content planning, and lead-focused video systems.

Multimedia Manager and Remote Video Editor / Founder (The Elite Videopreneurs) · The Elite VideopreneursJan 2010 – Present · 16 yrs 11 mos

Remote video editing and AI-assisted creative production for clients across product demos, SaaS storytelling, social ads, and campaign asset creation. Produces short-form science/tech content with scripting, visual direction, editing, and social-first pacing. Implements AI-assisted workflows for scripting, visual direction, editing, captions, SEO descriptions, thumbnails, content calendars, and multi-platform publishing. Performs creative QA and generative AI image/video evaluation to improve output quality and consistency.

Multimedia Design Manager · TCL Communication / Alcatel Smartphones - Shenzhen, ChinaAug 2009 – Apr 2025 · 15 yrs 9 mos
Art and Product Design Manager · Tomex Metal and Paper Products Ltd. - Shenzhen, ChinaNov 2004 – Aug 2009 · 4 yrs 10 mos
Senior Artist and Product Designer · D'Sily Industry Co., Ltd. - Shenzhen, ChinaNov 2002 – Nov 2004 · 2 yrs 1 mo
Product and Packaging Designer · Dahlmann Group - Shenzhen, ChinaNov 2001 – Nov 2002 · 1 yr 1 mo
Product Marketing (Global Product Marketing) - Multimedia / Motion / 3D Production · TCL / ALCATEL Global Product MarketingJan 2001 – Jan 2014 · 13 yrs 1 mo

Education

Bachelor of Science in Industrial Design · Mapua Institute of Technology2006 – 2010
Bachelor of Science in Industrial Design · Mapua Institute of Technology2030 – 2026

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