Hands-on AI video and multimedia production leader with 20+ years of experience in creative direction, video editing, motion graphics, 3D animation, and product storytelling. Skilled in building repeatable content systems and managing production workflows across global teams. Currently producing and validating AI-assisted video workflows—reframing QA, creative quality reviews, generative image/video evaluation, and short-form content repurposing for platforms like YouTube Shorts, LinkedIn, Instagram Reels, and TikTok. Top-rated on Upwork with a consistent track record of job success.

RAFFY DEMATAWARAN

Hands-on AI video and multimedia production leader with 20+ years of experience in creative direction, video editing, motion graphics, 3D animation, and product storytelling. Skilled in building repeatable content systems and managing production workflows across global teams. Currently producing and validating AI-assisted video workflows—reframing QA, creative quality reviews, generative image/video evaluation, and short-form content repurposing for platforms like YouTube Shorts, LinkedIn, Instagram Reels, and TikTok. Top-rated on Upwork with a consistent track record of job success.

Available to hire

Hands-on AI video and multimedia production leader with 20+ years of experience in creative direction, video editing, motion graphics, 3D animation, and product storytelling. Skilled in building repeatable content systems and managing production workflows across global teams.

Currently producing and validating AI-assisted video workflows—reframing QA, creative quality reviews, generative image/video evaluation, and short-form content repurposing for platforms like YouTube Shorts, LinkedIn, Instagram Reels, and TikTok. Top-rated on Upwork with a consistent track record of job success.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

AI Video Producer, Creative AI Workflow Specialist, and Motion Designer at Upwork - Remote / Global
May 1, 2025 - Present
Reviewed AI-assisted video reframing for subject placement, cropping, and text/logo readability, and completed creative quality checks across Adobe After Effects and Premiere workflows. Delivered AI video production, video editing, animation, social advertising, and creative QA projects for clients in technology, entertainment, education, ecommerce, and media. Evaluated generative AI images and videos on Upwork Enterprise projects, assessing output quality and supporting improvements to AI-assisted creative workflows.
Founder and AI Video Content Strategist at The Elite Videopreneurs - Global / Online
January 1, 2024 - Present
Founded a video content service repurposing long-form footage into platform-ready short-form videos for YouTube Shorts, LinkedIn, Instagram Reels, and TikTok. Delivered branded video systems for creators, founders, consultants, and startups using ChatGPT and generative tools including MidJourney, Runway, Kling, Luma (and related image/video tools), plus AI image/video evaluation and automation support with n8n. Led strategy for personal branding, video hooks, captions, social content planning, and lead-focused video systems.
Multimedia Manager and Remote Video Editor / Founder (The Elite Videopreneurs) at The Elite Videopreneurs
January 1, 2010 - Present
Remote video editing and AI-assisted creative production for clients across product demos, SaaS storytelling, social ads, and campaign asset creation. Produces short-form science/tech content with scripting, visual direction, editing, and social-first pacing. Implements AI-assisted workflows for scripting, visual direction, editing, captions, SEO descriptions, thumbnails, content calendars, and multi-platform publishing. Performs creative QA and generative AI image/video evaluation to improve output quality and consistency.
Multimedia Design Manager at TCL Communication / Alcatel Smartphones - Shenzhen, China
August 1, 2009 - April 30, 2025
Led 80+ animation, rendering, product video, and commercial projects using After Effects, Premiere Pro, Photoshop, Blender, Cinema 4D, and KeyShot. Managed global multimedia production for Alcatel smartphone and smart-device marketing across 3D animation, product visuals, motion graphics, product videos, retail mode videos, photography, and post-production. Produced and managed 1,000+ campaign-ready assets for TV, YouTube, social media, retail, trade shows, product launches, and internal marketing. Reduced reliance on outsourcing by building in-house 3D rendering, AI-assisted content, motion graphics, photography, and post-production capabilities. Managed and trained 10+ designers, editors, animators, and production specialists.
Art and Product Design Manager at Tomex Metal and Paper Products Ltd. - Shenzhen, China
November 1, 2004 - August 1, 2009
Partnered with sales and production teams to improve product presentation, market fit, and export-ready design quality. Led product, packaging, and marketing design for international customers across the United States, Europe, and Asia.
Senior Artist and Product Designer at D'Sily Industry Co., Ltd. - Shenzhen, China
November 1, 2002 - November 1, 2004
Designed trend-responsive products for global trade shows including the Canton Fair.
Product and Packaging Designer at Dahlmann Group - Shenzhen, China
November 1, 2001 - November 1, 2002
Designed packaging, product visuals, and presentation materials for lighting products marketed in Germany.
Product Marketing (Global Product Marketing) - Multimedia / Motion / 3D Production at TCL / ALCATEL Global Product Marketing
January 1, 2001 - January 1, 2014
Led global multimedia and creative asset production for product marketing, including motion graphics, product videos, 3D animation, and branded visual content. Managed end-to-end creative delivery for TV/YouTube/social/retail and internal marketing needs; produced large volumes of campaign-ready multimedia assets. Delivered creative and AI video production support and ensured quality across global campaigns and cross-team requirements.
Founder / Remote Video Editor (Upwork & Client Projects) at The Elite Videopreneurs
January 1, 0000 - Present
Delivered remote video editing, AI-assisted creative production, and QA work for technology, education, entertainment, and ecommerce clients. Produced short-form science and tech content with script support, visual direction, editing, and social-first pacing. Built AI-assisted workflows for scripting, visual direction, editing, captions, SEO descriptions, thumbnail generation, content calendars, and multi-platform publishing. Completed Adobe-related generative AI image/video evaluation and workflow improvement tasks involving After Effects and Premiere, including reviewing output quality and supporting production-ready pipelines.
Multimedia Manager and Creative Lead (Video/3D/Motion/Product Marketing Creative) at TCL / ALCATEL Global Product Marketing
January 1, 0000 - January 1, 0000
Led global product marketing multimedia production across video editing, motion graphics, 3D animation, and creative asset production for product launches and internal/external marketing needs. Produced and managed large volumes of campaign-ready assets for TV, YouTube, social media, retail, trade shows, and launch campaigns. Worked end-to-end across scripting direction, visual planning, animation/motion, and post-production delivery for global stakeholders.

Education

Bachelor of Science in Industrial Design at Mapua Institute of Technology
January 1, 2006 - January 1, 2010
Bachelor of Science in Industrial Design at Mapua Institute of Technology
January 11, 2030 - July 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Telecommunications, Professional Services, Real Estate & Construction, Retail, Consumer Goods, Manufacturing