RAFFY DEMATAWARAN
Hands-on AI video and multimedia production leader with 20+ years of experience in creative direction, video editing, motion graphics, 3D animation, and product storytelling.
About
Hands-on AI video and multimedia production leader with 20+ years of experience in creative direction, video editing, motion graphics, 3D animation, and product storytelling. Skilled in building repeatable content systems and managing production workflows across global teams.
Currently producing and validating AI-assisted video workflows—reframing QA, creative quality reviews, generative image/video evaluation, and short-form content repurposing for platforms like YouTube Shorts, LinkedIn, Instagram Reels, and TikTok. Top-rated on Upwork with a consistent track record of job success.
- 2026 years' experience
- Joined July 2026
Skills· 27
Languages
- EnglishFluent
- TagalogFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Education
- Telecommunications
- Professional Services
- Real Estate & Construction
- Retail
- Consumer Goods
- Manufacturing
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Work experience· 10 roles
Reviewed AI-assisted video reframing for subject placement, cropping, and text/logo readability, and completed creative quality checks across Adobe After Effects and Premiere workflows. Delivered AI video production, video editing, animation, social advertising, and creative QA projects for clients in technology, entertainment, education, ecommerce, and media. Evaluated generative AI images and videos on Upwork Enterprise projects, assessing output quality and supporting improvements to AI-assisted creative workflows.
Founded a video content service repurposing long-form footage into platform-ready short-form videos for YouTube Shorts, LinkedIn, Instagram Reels, and TikTok. Delivered branded video systems for creators, founders, consultants, and startups using ChatGPT and generative tools including MidJourney, Runway, Kling, Luma (and related image/video tools), plus AI image/video evaluation and automation support with n8n. Led strategy for personal branding, video hooks, captions, social content planning, and lead-focused video systems.
Remote video editing and AI-assisted creative production for clients across product demos, SaaS storytelling, social ads, and campaign asset creation. Produces short-form science/tech content with scripting, visual direction, editing, and social-first pacing. Implements AI-assisted workflows for scripting, visual direction, editing, captions, SEO descriptions, thumbnails, content calendars, and multi-platform publishing. Performs creative QA and generative AI image/video evaluation to improve output quality and consistency.
Education
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