I am a results-driven digital marketing specialist with experience in the UAE's F&B sector, proficient in Meta and Google Ads, performance marketing, and AI-powered content strategies to drive brand growth and engagement. Currently, I’m focused on a women's wellness brand, promoting better menstrual health and marketing organic sanitary products, combining purpose-driven branding with performance marketing strategies. I hold an MSc in Digital Marketing & Data Analytics and am passionate about entrepreneurship, startup growth, and building scalable digital brands.

Rahila Siddiqui

I am a results-driven digital marketing specialist with experience in the UAE's F&B sector, proficient in Meta and Google Ads, performance marketing, and AI-powered content strategies to drive brand growth and engagement. Currently, I’m focused on a women's wellness brand, promoting better menstrual health and marketing organic sanitary products, combining purpose-driven branding with performance marketing strategies. I hold an MSc in Digital Marketing & Data Analytics and am passionate about entrepreneurship, startup growth, and building scalable digital brands.

Available to hire

I am a results-driven digital marketing specialist with experience in the UAE’s F&B sector, proficient in Meta and Google Ads, performance marketing, and AI-powered content strategies to drive brand growth and engagement.

Currently, I’m focused on a women’s wellness brand, promoting better menstrual health and marketing organic sanitary products, combining purpose-driven branding with performance marketing strategies. I hold an MSc in Digital Marketing & Data Analytics and am passionate about entrepreneurship, startup growth, and building scalable digital brands.

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Language

English
Fluent
Hindi
Fluent
Urdu
Advanced
German
Intermediate
Arabic
Intermediate

Work Experience

Content Strategist at JeevOm Naturals, Dehradun, India
July 1, 2024 - Present
Developed and implemented content strategies to enhance brand presence. Managed and optimized social media content for engagement and visibility. Conducted keyword research and SEO optimization for blog and social media content. Created marketing campaigns to effectively promote JeevOm Naturals' products.
Social Media Manager at Tripify Tourism, Ajmer, India
June 30, 2024 - July 25, 2025
Improved social media engagement by 30% through strategic content planning and audience interaction. Increased brand awareness by 20% through targeted Meta ad campaigns. Managed content creation, focusing on post and video trends, helping grow the brand in the tourism industry.
Social Media Manager at Inquisitive Digital, Dehradun, India
February 28, 2024 - July 25, 2025
Increased audience engagement by 25% by managing content across three platforms. Created impactful Meta ads. Developed content and copywriting strategies, implementing campaigns to enhance digital presence.
Digital Marketing Intern at Marsa Village, Dubai, UAE
July 31, 2023 - July 25, 2025
Managed social media accounts for 25 brands under Portland Group UK and New City Developers (Dubai regional office). Assisted in crafting and implementing targeted Meta ads. Engaged in content creation, content and copywriting.
Digital Marketing Consultant at Self-Employed
October 1, 2025 - Present
Self-employed digital marketing consultant delivering lead generation and brand growth strategies for startups and small businesses; led campaigns across Meta and Google Ads; developed content strategies and branding initiatives.
Digital Marketing Intern at Marsa Village
May 1, 2023 - July 1, 2023
Managed social media content for multiple F&B brands under the Portland Group and New City developers in the Dubai region; assisted in targeted Meta ad campaigns to improve reach and engagement; contributed to content creation and copywriting for a consistent brand voice; supported pre-launch promotions for Lounge 17.
Social Media Manager at Inquisitive Digital Marketing Agency
October 1, 2023 - February 1, 2024
Increased audience engagement by 25% by managing content across three platforms; developed content calendars and guided brand voice.
Volunteer / Foundation Member at Foundation
January 1, 2021 - Present
Supported underprivileged communities through education and health care programs.
Student Volunteer at Dehradun Literature Festival
January 1, 2022 - December 31, 2022
Participated as a student volunteer, assisting with event logistics and audience engagement.

Education

Master of Science at Middlesex University, Dubai, UAE
September 1, 2022 - September 30, 2023
Bachelor of Arts at Doon University, Dehradun, India
August 1, 2018 - July 31, 2022
Master of Science in Digital Marketing & Data Analytics at Middlesex University London (Dubai Campus)
August 1, 2025 - February 27, 2026
Bachelor of Arts in Media and Communication Studies at Doon University, Dehradun, India
August 1, 2019 - July 1, 2022
Bachelor of Arts in Media and Communication Studies at Doon University, Dehradun, India
August 1, 2019 - July 1, 2022
Master of Science in Digital Marketing & Data Analytics at Middlesex University London (Campus) Dubai, UAE
August 1, 2025 - February 27, 2026
Master of Science in Digital Marketing & Data Analytics at Middlesex University London
August 1, 2025 - February 27, 2026
Bachelor of Arts in Media and Communication Studies at Doon University
August 1, 2019 - July 31, 2022
Master of Science in Digital Marketing & Data Analytics at Middlesex University London, Dubai Campus
October 1, 2022 - October 1, 2023
Bachelor of Arts in Media and Communications Studies at Doon University
August 1, 2019 - June 1, 2022

Qualifications

Google AI Essentials – Google
December 1, 2024 - February 28, 2025
NSRCEL - Women Startup Program – IIM Bangalore
February 1, 2025 - July 25, 2025
Google AI Essentials
December 1, 2024 - February 1, 2025
NSRCEL - Women Startup Program – IIM Bangalore
February 1, 2025 - March 1, 2025
Google AI Essentials
December 1, 2024 - February 1, 2025
NSRCEL - Women Startup Program – IIM Bangalore
February 1, 2025 - March 1, 2025
Google AI Essentials – Google
December 1, 2024 - February 1, 2025
NSRCEL - Women Startup Program – IIM Bangalore
February 1, 2025 - March 1, 2025
Startup School: Prompt to Prototype – Google for Startups
January 11, 2030 - February 27, 2026
Google Ads Essentials Certification
December 1, 2024 - February 1, 2025
NSRCEL Women Startup Program (IIM Bangalore)
January 11, 2030 - May 26, 2026
Prompt to Prototype – Google for Startups India
January 11, 2030 - May 26, 2026
Silver Medalist, National Karate Championship
January 11, 2030 - May 26, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Non-Profit Organization, Professional Services, Healthcare, Education, Software & Internet