Available to hire
I’m Rahila Siddiqui, a results-driven digital marketing professional specializing in performance marketing, social media strategy, SEO, and AI-powered content development. I enjoy turning data into clear, practical decisions—whether I’m running Meta and Google Ads campaigns, improving landing pages, or optimizing creatives and reporting to increase engagement and conversions.
Across multiple projects and brand portfolios, I’ve supported content and campaign strategy end-to-end—from keyword research and SEO optimization to ad creation, performance analysis, and audience engagement. I’m friendly, structured, and analytical by nature, and I like working with startups and growing businesses to strengthen brand presence, generate leads, and scale digital growth responsibly and effectively.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Urdu
Advanced
German
Intermediate
Arabic
Intermediate
Work Experience
Digital Marketing Consultant
October 1, 2025 - PresentFreelance and startup project work focused on lead generation, brand growth, SEO, Google Ads, Meta Ads, and email marketing. Created landing pages and ad creatives, produced performance reports, and supported data-driven campaign optimization using audience and campaign insights.
Digital Marketing Consultant at Self-Employed
October 1, 2025 - PresentSelf-employed digital marketing consultant delivering lead generation and brand growth strategies for startups and small businesses; led campaigns across Meta and Google Ads; developed content strategies and branding initiatives.
Content Strategist at JeevOm Naturals, Dehradun, India
July 1, 2024 - PresentDeveloped and implemented content strategies to enhance brand presence. Managed and optimized social media content for engagement and visibility. Conducted keyword research and SEO optimization for blog and social media content. Created marketing campaigns to effectively promote JeevOm Naturals' products.
Social Media Manager at Tripify Tourism, Ajmer, India
June 30, 2024 - July 25, 2025Improved social media engagement by 30% through strategic content planning and audience interaction. Increased brand awareness by 20% through targeted Meta ad campaigns. Managed content creation, focusing on post and video trends, helping grow the brand in the tourism industry.
Content Strategist at Jeev Om Naturals (Organic Dairy Products Brand)
June 1, 2024 - August 1, 2025Developed and implemented content strategies to strengthen brand presence. Managed content planning aligned with engagement goals and supported ongoing improvements based on performance and audience signals.
Social Media Manager at Tripify Tourism
April 1, 2024 - June 1, 2024Improved social media engagement by 30% through strategic content planning and audience interaction. Managed content focusing on post and video trends to support visibility and engagement growth.
Social Media Manager at Inquisitive Digital, Dehradun, India
February 28, 2024 - July 25, 2025Increased audience engagement by 25% by managing content across three platforms. Created impactful Meta ads. Developed content and copywriting strategies, implementing campaigns to enhance digital presence.
Social Media Manager at Inquisitive Digital Marketing Agency
October 1, 2023 - February 1, 2024Increased audience engagement by 25% by managing content across three platforms; developed content calendars and guided brand voice.
Digital Marketing Intern at Marsa Village, Dubai, UAE
July 31, 2023 - July 25, 2025Managed social media accounts for 25 brands under Portland Group UK and New City Developers (Dubai regional office). Assisted in crafting and implementing targeted Meta ads. Engaged in content creation, content and copywriting.
Digital Marketing Intern at In-Mars(a) / Marsa Village (Dubai region)
May 1, 2023 - July 1, 2023Supported targeted Meta ad campaigns to improve reach and engagement, contributed to content creation and copywriting across multiple hospitality brands, and supported launch coordination including promotions and real-time social coverage. Assisted with influencer interactions and content execution during launch phases.
Digital Marketing Intern at Marasa Village (Dubai)
May 1, 2023 - July 1, 2023Managed social media accounts for 25 brands under Portland Group UK and New City Developers (Dubai region office). Supported targeted Meta ad campaigns, contributed to content creation and copywriting for consistent brand voice, and helped with the soft launch of Lounge 17 by handling pre-launch promotions and real-time social media coverage. Created on-ground content and managed influencer interactions to generate buzz and improve initial footfall during launch.
Digital Marketing Intern at Marsa Village
May 1, 2023 - July 1, 2023Managed social media content for multiple F&B brands under the Portland Group and New City developers in the Dubai region; assisted in targeted Meta ad campaigns to improve reach and engagement; contributed to content creation and copywriting for a consistent brand voice; supported pre-launch promotions for Lounge 17.
Student Volunteer at Dehradun Literature Festival
January 1, 2022 - December 31, 2022Participated as a student volunteer, assisting with event logistics and audience engagement.
Volunteer / Foundation Member at Foundation
January 1, 2021 - PresentSupported underprivileged communities through education and health care programs.
Education
Master of Science at Middlesex University, Dubai, UAE
September 1, 2022 - September 30, 2023Bachelor of Arts at Doon University, Dehradun, India
August 1, 2018 - July 31, 2022Master of Science in Digital Marketing & Data Analytics at Middlesex University London (Dubai Campus)
August 1, 2025 - February 27, 2026Bachelor of Arts in Media and Communication Studies at Doon University, Dehradun, India
August 1, 2019 - July 1, 2022Bachelor of Arts in Media and Communication Studies at Doon University, Dehradun, India
August 1, 2019 - July 1, 2022Master of Science in Digital Marketing & Data Analytics at Middlesex University London (Campus) Dubai, UAE
August 1, 2025 - February 27, 2026Master of Science in Digital Marketing & Data Analytics at Middlesex University London
August 1, 2025 - February 27, 2026Bachelor of Arts in Media and Communication Studies at Doon University
August 1, 2019 - July 31, 2022Master of Science in Digital Marketing & Data Analytics at Middlesex University London, Dubai Campus
October 1, 2022 - October 1, 2023Bachelor of Arts in Media and Communications Studies at Doon University
August 1, 2019 - June 1, 2022Master of Science in Digital Marketing & Data Analytics at Middlesex University London (Campus)
October 1, 2022 - October 1, 2023Bachelor of Arts in Media and Communication Studies at Doon University
August 1, 2019 - June 1, 2022Qualifications
Google AI Essentials – Google
December 1, 2024 - February 28, 2025NSRCEL - Women Startup Program – IIM Bangalore
February 1, 2025 - July 25, 2025Google AI Essentials
December 1, 2024 - February 1, 2025NSRCEL - Women Startup Program – IIM Bangalore
February 1, 2025 - March 1, 2025Google AI Essentials
December 1, 2024 - February 1, 2025NSRCEL - Women Startup Program – IIM Bangalore
February 1, 2025 - March 1, 2025Google AI Essentials – Google
December 1, 2024 - February 1, 2025NSRCEL - Women Startup Program – IIM Bangalore
February 1, 2025 - March 1, 2025Startup School: Prompt to Prototype – Google for Startups
January 11, 2030 - February 27, 2026Google Ads Essentials Certification
December 1, 2024 - February 1, 2025NSRCEL Women Startup Program (IIM Bangalore)
January 11, 2030 - May 26, 2026Prompt to Prototype – Google for Startups India
January 11, 2030 - May 26, 2026Silver Medalist, National Karate Championship
January 11, 2030 - May 26, 2026Google AI Essentials
December 1, 2024 - February 1, 2025NSRCEL-Women Startup Program
January 1, 2025 - January 1, 2025Startup School: Prompt to Prototype
November 1, 2024 - January 1, 2025Gold Medalist at 3rd All India Kanninju Karanju Karate Championship
November 15, 2015 - November 15, 2015Silver Medalist at Nationals in Karate at J&K
November 15, 2025 - November 15, 2025Certificate of Appreciation (5th Advanced Martial Arts Training Camp)
November 15, 2025 - November 15, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Consumer Goods, Non-Profit Organization, Professional Services, Healthcare, Education, Software & Internet, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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