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I'm Rezaul Hasan Rahat, a growth-focused digital marketer based in Kuala Lumpur with 6+ years building multi-channel campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and programmatic platforms for B2B and B2C brands. I optimize for ROAS, CPA, and funnel scaling, backed by GA4, GTM, and data-driven insights. I've led cross-functional teams, forged strong partnerships with product and sales, and helped clients achieve measurable business impact. I thrive on experimentation, automation, and end-to-end optimization, from strategy and planning to creative testing and measurement. I enjoy sharing knowledge through coaching and training and love turning data into clear, actionable growth opportunities.…I'm Rezaul Hasan Rahat, a growth-focused digital marketer based in Kuala Lumpur with 6+ years building multi-channel campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and programmatic platforms for B2B and B2C brands. I optimize for ROAS, CPA, and funnel scaling, backed by GA4, GTM, and data-driven insights. I've led cross-functional teams, forged strong partnerships with product and sales, and helped clients achieve measurable business impact. I thrive on experimentation, automation, and end-to-end optimization, from strategy and planning to creative testing and measurement. I enjoy sharing knowledge through coaching and training and love turning data into clear, actionable growth opportunities.

Rezaul Hasan Rahat

Performance Marketer, Growth Marketer, Marketing Strategist, +4

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I'm Rezaul Hasan Rahat, a growth-focused digital marketer based in Kuala Lumpur with 6+ years building multi-channel campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and programmatic platforms for B2B and B2C brands. I optimize for ROAS, CPA, and funnel scaling, backed by GA4, GTM, and data-driven insights. I've led cross-functional teams, forged strong partnerships with product and sales, and helped clients achieve measurable business impact. I thrive on experimentation, automation, and end-to-end optimization, from strategy and planning to creative testing and measurement. I enjoy sharing knowledge through coaching and training and love turning data into clear, actionable growth opportunities.…I'm Rezaul Hasan Rahat, a growth-focused digital marketer based in Kuala Lumpur with 6+ years building multi-channel campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and programmatic platforms for B2B and B2C brands. I optimize for ROAS, CPA, and funnel scaling, backed by GA4, GTM, and data-driven insights. I've led cross-functional teams, forged strong partnerships with product and sales, and helped clients achieve measurable business impact. I thrive on experimentation, automation, and end-to-end optimization, from strategy and planning to creative testing and measurement. I enjoy sharing knowledge through coaching and training and love turning data into clear, actionable growth opportunities.

Available to hire

I’m Rezaul Hasan Rahat, a growth-focused digital marketer based in Kuala Lumpur with 6+ years building multi-channel campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and programmatic platforms for B2B and B2C brands. I optimize for ROAS, CPA, and funnel scaling, backed by GA4, GTM, and data-driven insights. I’ve led cross-functional teams, forged strong partnerships with product and sales, and helped clients achieve measurable business impact.

I thrive on experimentation, automation, and end-to-end optimization, from strategy and planning to creative testing and measurement. I enjoy sharing knowledge through coaching and training and love turning data into clear, actionable growth opportunities.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Senior Performance Marketing Specialist at Primal Malaysia

July 1, 2024 - October 1, 2025

Led end-to-end performance marketing campaigns across Google Ads, Meta, TikTok, LinkedIn and programmatic channels for B2B, B2C, fintech, and e-commerce clients; optimized ROAS and funnel performance using GA4, GTM, attribution models, and A/B testing; delivered data-driven insights and measurable business impact.

Senior Associate, Performance Marketing at Socar Mobility Malaysia

August 1, 2022 - June 1, 2024

Managed paid media budgets across multiple platforms; achieved 5x ROAS through effective media planning and optimization; led onboarding communications for 200k MAUs via CleverTap; piloted ASO initiatives; collaborated with cross-functional teams to scale campaigns and optimize ROAS-driven funnels.

Senior Digital Marketing Consultant at TDC X - Google APAC

November 1, 2019 - July 1, 2022

Provided strategic digital marketing consulting to a diverse client base across Google Ads, Google Merchant Center, GA4, and other platforms; led end-to-end campaign setup, optimization, and reporting; delivered training sessions to internal teams; built Looker Studio dashboards for performance visibility.

Digital Marketing Specialist at Adalytix Digital

January 1, 2021 - July 1, 2021

Campaign execution and optimization across Google Ads and Facebook Ads, including weekly and monthly reporting and post-campaign analysis; managed clients such as Milk BD, Secret Recipe BD, Fair Group BD, and VROOM; conducted cross-functional training on Google Ads and Google Analytics for internal teams.

Freelance Paid Media Consultant at Freelance (Remote)

September 1, 2023 - Present

Part-time strategic consultant and trainer for clients including Skytech Solutions (BD), Marketor (BD), Future Ready Experience Agency (AU), Capital Trade Training (MY), icfal.com (Islamic finance). Built multi-channel paid media funnels (Google Search, Meta Lead Ads, YouTube), automated GA4 & GTM tagging, and Looker dashboards; delivered KPI visibility and budget pacing; ran A/B tests to improve leads and conversions.

Senior Digital Marketing Consultant at TDCX / Google APAC

November 1, 2019 - July 31, 2022

Provided strategic digital marketing consulting to clients across multiple industries, focusing on optimizing campaigns on Google Ads, Google Analytics 4, and related platforms; improved paid media performance and attribution using GA4, GTM, and Looker Studio.

Freelance Paid Media Consultant at Self-Employed / Freelance

September 1, 2023 - Present

Provided strategic consulting and training for clients across BD, AU, MY; built multi-channel funnels (Google, Meta, TikTok); automated GA4 and GTM tagging; delivered KPI visibility and budget pacing through dashboards.