I’m a results-driven Digital Marketing and Web Analytics expert with hands-on experience managing Google Ads, Meta Ads, and performance campaigns for ecommerce and lead generation businesses. I specialize in building data-driven advertising strategies that maximize ROI and improve conversion performance. I’m skilled in Google Tag Manager, GA4, and server-side tracking, and I focus on delivering measurable growth through precise tracking and continuous campaign optimization. I work with clients to turn data into action, optimize campaigns, and report clear progress each month.

Mohammed Abdur Rahim

I’m a results-driven Digital Marketing and Web Analytics expert with hands-on experience managing Google Ads, Meta Ads, and performance campaigns for ecommerce and lead generation businesses. I specialize in building data-driven advertising strategies that maximize ROI and improve conversion performance. I’m skilled in Google Tag Manager, GA4, and server-side tracking, and I focus on delivering measurable growth through precise tracking and continuous campaign optimization. I work with clients to turn data into action, optimize campaigns, and report clear progress each month.

Available to hire

I’m a results-driven Digital Marketing and Web Analytics expert with hands-on experience managing Google Ads, Meta Ads, and performance campaigns for ecommerce and lead generation businesses. I specialize in building data-driven advertising strategies that maximize ROI and improve conversion performance.

I’m skilled in Google Tag Manager, GA4, and server-side tracking, and I focus on delivering measurable growth through precise tracking and continuous campaign optimization. I work with clients to turn data into action, optimize campaigns, and report clear progress each month.

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Experience Level

Expert
Expert
Expert
Intermediate

Language

English
Fluent
Bengali
Fluent
Hindi
Advanced

Work Experience

Freelance Digital Marketing Specialist
January 1, 2024 - Present
Managing Google Ads and Meta Ads campaigns for ecommerce and service-based businesses. Helping clients generate quality leads and increase sales through data-driven ad strategies. Setting up advanced conversion tracking with Google Tag Manager (GTM) and Google Analytics 4 (GA4). Providing clients with monthly performance reports and optimization recommendations.
Google Ads & Web Analytics Expert at Lida Group
December 1, 2023 - October 20, 2025
Planned, launched, and optimized Google Ads campaigns (Search, Display, and YouTube). Improved ROI through keyword optimization, audience targeting, and creative testing. Implemented GTM and GA4 for precise event tracking and conversion measurement. Analyzed campaign performance to identify growth opportunities and increase conversion rates. Collaborated with the marketing team to scale online sales effectively.
Digital Marketing Freelancing at Self-Employed (Freelance)
January 1, 2020 - Present
Managing Google Ads and Meta Ads campaigns for eCommerce and service-based businesses. Helping clients generate quality leads and increase sales through data-driven ad strategies. Setting up advanced conversion tracking with Google Tag Manager (GTM) and Google Analytics 4 (GA4). Providing clients with monthly performance reports and optimization recommendations. Key Achievements: Achieved up to 45% increase in conversions for client eCommerce stores. Reduced cost per acquisition (CPA) by 30% through improved targeting and creative testing. Successfully onboarded multiple long-term clients through LinkedIn and freelance platforms.
Google Ads & Web Analytics Expert at Lida Group
March 1, 2022 - December 1, 2023
Planned, launched, and optimized Google Ads campaigns (Search, Display, and YouTube). Improved ROI through keyword optimization, audience targeting, and creative testing. Implemented GTM and GA4 for precise event tracking and conversion measurement. Analyzed campaign performance to identify growth opportunities and increase conversion rates. Collaborated with the marketing team to scale online sales effectively. Key Achievements: Increased online sales revenue by 40% through optimized ad performance. Enhanced tracking accuracy by implementing a complete GA4 migration. Maintained consistent ROAS above 5x for top-performing campaigns.

Education

Master of Arts (M.A.) in English at National University, Bangladesh
January 11, 2030 - January 1, 2008
Masters of Arts (English) at National University, Chattagram
April 1, 2010 - May 1, 2011

Qualifications

Google Ads Search Certification – Google Skillshop
January 11, 2030 - October 20, 2025
Google Analytics 4 (GA4) Certification – Google Skillshop
January 11, 2030 - October 20, 2025
Meta Certified Digital Marketing Associate
January 11, 2030 - October 20, 2025

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment