Social Media Manager and Content Creator at Guitar Center

Develop and execute new strategies that have led to a 124% YoY increase in engagement and 4% in follower growth on Instagram, TikTok, YouTube, Facebook, Threads, and X Manage organic social channels, develop scalable content calendars, and own daily publishing Collaborate with internal teams and influencers to produce content such as memes, educational videos, product demos, event recaps, and written posts Monitor and assess social media analytics and engagement to identify trends and other insights Lead daily community management, organically connecting with audiences and driving brand awareness Create reports detailing key performance indicators and translate data into actionable strategies Conduct competitor, industry, and product research to inform strategies and creative decisions Write content and copy consistent with brand voice and the current tone of social media communities Edit and create short-form videos and graphics in Premiere Pro, Photoshop, and Canva

Social Media Manager and Content Creator at Santa Monica Art Museum

Developed and executed marketing strategies aligned with business goals to increase online presence and audience engagement. Produced and published content across social media and digital platforms, managed partnerships with local businesses and influencers, and coordinated event marketing. Identified community engagement initiatives to raise brand awareness and cultivate relationships. Managed paid ad campaigns in Meta Business Suite; tracked performance and adjusted budgets to optimize ROI. Collaborated with cross-functional teams to ensure consistent brand messaging and timely delivery.

Social Media Content Coordinator at Epidemic Sound

Sourced and produced static, short, and long-form video content for YouTube, Instagram, and TikTok. Developed strategies and managed campaigns through their lifecycle, from ideation to publication. Consistently exceeded goals for video views, average watch time, engagement, and followers; refreshed content to align with broader brand objectives and established OKRs with cross-functional teams. Collaborated with influencers, artists, agencies, and creative teams to guide content production.

Freelance Social Media Manager & Content Creator at Freelance

Provided brand strategy and hands-on social media support, including strategy development, channel management, calendar planning, and content creation. Built and implemented content calendars, produced memes, educational videos, product demos, and event recaps, and ensured messaging remained consistent with brand voice.

Social Media Manager at Guitar Center

Developed and executed new social media strategies leading to a 124% YoY increase in engagement and 4% follower growth across Instagram, TikTok, YouTube, Facebook, Threads, and X; managed organic channels, built scalable content calendars, and daily publishing; collaborated with internal teams and influencers to produce memes, educational videos, product demos, event recaps, and written posts; monitored analytics to identify trends, led daily community management to drive brand awareness, and created KPI reports translating data into actionable strategies; conducted competitive and product research; wrote content consistent with brand voice; edited and produced short-form videos and graphics using Premiere Pro, Photoshop, and Canva.

Content Creator at Freelance

Provide consultation and hands-on social media support, including strategy development, calendar planning, and content creation for brands including Haymaker VFX and Santa Monica Art Museum.