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I’m Rahsja Allen. I am a multidisciplinary content strategist, social media manager, and creative storyteller based in California. I specialize in bringing brand stories to life through visuals that feel human, cinematic, and emotionally resonant. Through my creative studio, vlvt.wvz, I’ve helped small businesses and artists build their visual identity from self care brands and nail artists to community events and lifestyle campaigns. My work blends brand psychology, storytelling, and community engagement to turn simple ideas into powerful, shareable moments. I’ve rebranded inclusive beauty studios, launched recurring nightlife events and created social content that boosted visibility, engagement, and bookings across multiple platforms. Whether I’m developing strategy, directing a shoot, or writing copy that sounds real, my goal is always the same: to help brands tell their story beautifully while making sure the right people are listening.…I’m Rahsja Allen. I am a multidisciplinary content strategist, social media manager, and creative storyteller based in California. I specialize in bringing brand stories to life through visuals that feel human, cinematic, and emotionally resonant. Through my creative studio, vlvt.wvz, I’ve helped small businesses and artists build their visual identity from self care brands and nail artists to community events and lifestyle campaigns. My work blends brand psychology, storytelling, and community engagement to turn simple ideas into powerful, shareable moments. I’ve rebranded inclusive beauty studios, launched recurring nightlife events and created social content that boosted visibility, engagement, and bookings across multiple platforms. Whether I’m developing strategy, directing a shoot, or writing copy that sounds real, my goal is always the same: to help brands tell their story beautifully while making sure the right people are listening.

Rahsja Allen

Content Creator, Social Media Manager, Brand Strategist, +7

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I’m Rahsja Allen. I am a multidisciplinary content strategist, social media manager, and creative storyteller based in California. I specialize in bringing brand stories to life through visuals that feel human, cinematic, and emotionally resonant. Through my creative studio, vlvt.wvz, I’ve helped small businesses and artists build their visual identity from self care brands and nail artists to community events and lifestyle campaigns. My work blends brand psychology, storytelling, and community engagement to turn simple ideas into powerful, shareable moments. I’ve rebranded inclusive beauty studios, launched recurring nightlife events and created social content that boosted visibility, engagement, and bookings across multiple platforms. Whether I’m developing strategy, directing a shoot, or writing copy that sounds real, my goal is always the same: to help brands tell their story beautifully while making sure the right people are listening.…I’m Rahsja Allen. I am a multidisciplinary content strategist, social media manager, and creative storyteller based in California. I specialize in bringing brand stories to life through visuals that feel human, cinematic, and emotionally resonant. Through my creative studio, vlvt.wvz, I’ve helped small businesses and artists build their visual identity from self care brands and nail artists to community events and lifestyle campaigns. My work blends brand psychology, storytelling, and community engagement to turn simple ideas into powerful, shareable moments. I’ve rebranded inclusive beauty studios, launched recurring nightlife events and created social content that boosted visibility, engagement, and bookings across multiple platforms. Whether I’m developing strategy, directing a shoot, or writing copy that sounds real, my goal is always the same: to help brands tell their story beautifully while making sure the right people are listening.

Available to hire

I’m Rahsja Allen. I am a multidisciplinary content strategist, social media manager, and creative storyteller based in California. I specialize in bringing brand stories to life through visuals that feel human, cinematic, and emotionally resonant.

Through my creative studio, vlvt.wvz, I’ve helped small businesses and artists build their visual identity from self care brands and nail artists to community events and lifestyle campaigns. My work blends brand psychology, storytelling, and community engagement to turn simple ideas into powerful, shareable moments.

I’ve rebranded inclusive beauty studios, launched recurring nightlife events and created social content that boosted visibility, engagement, and bookings across multiple platforms. Whether I’m developing strategy, directing a shoot, or writing copy that sounds real, my goal is always the same: to help brands tell their story beautifully while making sure the right people are listening.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Freelance Creative & Brand Specialist at Self-Employed

January 1, 2018 - Present

Lead content marketing, branding, and digital storytelling for small business clients across beauty, wellness, and lifestyle sectors. Create short-form video scripts, visual direction, and content calendars using CapCut, Canva, and Airtable. Partner with founders on SEO-aligned website copy, brand voice development, and email content strategy. Key results include increased Spotify artist streams by 1,731% and listeners by 2,076% in three months using organic TikTok content and targeted social storytelling. Built a booking system and visual brand identity for a queer trans-owned cleaning company, streamlining conversions and service clarity.

Event Curator & Community Organizer at Phazed (Sacramento nightlife series)

August 1, 2025 - Present

Produce a monthly nightlife event that fuses alt-R&B, club cuts, and queer artistry. Script, shoot, and edit short-form content (e.g., 'Phazed Forecast' showcases). Manage social media strategy, partnerships, and creative direction. Collaborate with venues on performance metrics, bar sales, and audience engagement.

Business & Social Media Manager at Beehive Waxing

June 1, 2025 - October 12, 2025

Led digital and in-person brand strategy for a multi-location waxing studio. Produced an inclusive brand photoshoot to reinforce the company's identity as a 'Radically Inclusive' space. Created a one-day LGBTQ+ community activation ('Hive Pride') that increased bookings across locations. Wrote and scheduled engaging content across Instagram and email. Improved monthly bookings and brand visibility with metrics highlighted in company-wide recap.

Talent & Training Coordinator at Perfect Union

September 1, 2021 - October 12, 2025

Managed developed intern training decks, onboarding materials, and SOP documentation for seven cannabis dispensary locations and two corporate offices. Collaborated with HR, operations, and marketing to build an internal communications system using Rise LMS. Designed the 'G.R.O.W.' workshop to support social awareness and inclusion among staff—presented company-wide. Balanced long-term content strategy with rapid onboarding and event-driven announcements.

Freelance Creative & Brand Specialist at Self-Employed

January 1, 2018 - Present

Brand & Social Media Manager at Beehive Waxing

June 1, 2025 - October 12, 2025

Led digital and in-person brand strategy for a multi-location waxing studio. Produced inclusive brand photo shoots to reinforce the company’s identity as a 'Radically Inclusive' space. Created a one-day LGBTQ+ activation ('Hive Pride') that increased bookings across locations. Wrote engaging content for Instagram and email.

Talent & Training Coordinator at Perfect Union

September 1, 2021 - October 12, 2025

Managed developed internal training decks, onboarding materials, and SOP documentation for 7 cannabis dispensary locations and 2 corporate offices. Collaborated with HR, operations, and marketing to build an internal communications system using Rise LMS. Designed the 'GROW' Workshop to support social awareness and inclusion.

Event Curator & Community Organizer at Phazed

August 1, 2025 - Present

Produce a monthly nightlife event series that fuse alternative R&B, club cuts, and queer artistry. Script, shoot, and edit short-form content (promo reels, skits). Manage social media strategy, partnerships, and creative direction. Collaborate with venues on performance metrics and audience engagement.

Freelance Creative & Brand Specialist at Self-Employed

January 1, 2018 - Present

Lead content marketing, branding, and digital storytelling for small business clients across beauty, wellness, and lifestyle sectors. Create short-form video scripts, visual direction, and content calendars using CapCut, Canva, and Airtable. Partner with founders on SEO-aligned website copy, brand voice development, and email content strategy. Key results include increased Spotify artist streams by 1,731% (from 88 to 1,611) and listeners by 2,076% in 3 months using organic TikTok content and tailored social storytelling; built a booking system and visual brand identity for a queer trans-owned cleaning company, streamlining conversions and service clarity.

Event Curator & Community Organizer at Phazed

August 1, 2025 - Present

Produced monthly nightlife events blending alt-R&B and queer artistry; scripted, shot, and edited short-form content; managed social media strategy and partnerships; coordinated with venues on performance metrics and audience engagement.

Business & Social Media Manager at Beehive Waxing

June 1, 2025 - October 12, 2025

Led digital and in-person brand strategy for a multi-location waxing studio; produced an inclusive brand photoshoot reinforcing the identity as a 'Radically Inclusive' space; created a LGBTQ+ community activation that increased bookings; wrote and scheduled content across Instagram and email; improved monthly bookings and brand visibility.

Talent & Training Coordinator at Perfect Union

September 1, 2021 - October 12, 2025

Managed developed internal training decks, onboarding materials, and SOP documentation for seven cannabis dispensary locations and two corporate offices; collaborated with HR, operations, and marketing to build an internal communication system using Rise LMS; designed the 'G.R.O.W.' workshop to support social awareness and inclusion; balanced long-term content strategy with rapid onboarding and event-driven announcements.