Rahul Atodaria

Analyzed website performance using Google Analytics and other SEO tools to identify optimization opportunities. Improved search engine rankings for target keywords through on-page and off-page SEO techniques. Coordinated with content creators to optimize articles, blog posts, videos, and infographics for higher search visibility. Conducted regular website audits using tools such as Screaming Frog, SEMrush, and Ahrefs to find technical issues affecting SEO performance. Collaborated with cross-functional teams to develop cohesive digital marketing strategy and content for WordPress CMS, integrating SEO principles via HTML/CSS/JS and Google Tag Manager. Tracked campaign performance metrics and made data-driven adjustments to improve effectiveness. Created KPIs and reporting dashboards using analytics tools and presented actionable insights and recommendations to senior management.

Managed Google Ads campaigns with monthly budgets in the range of $3,000–$5,000 to drive targeted traffic to the product website. Worked across SEM/SEO/Google Analytics activities and used tools such as Tag Manager and Search Console. Performed competitive analysis and keyword research using SEMrush and Ahrefs. Developed digital marketing/SEM/SEO strategy by creating and updating content in CMS and planning A/B testing to reach desired ROI and engage the target audience. Built comprehensive web analytics dashboards and reports for Looker Studio to monitor business performance. Worked extensively on technical SEO parameters including Tag Manager conversions, schema, and structured data via on-site implementation.

Increased search engine rankings for target keywords using on-page and off-page optimization. Tracked campaign performance metrics using analytics tools and made data-driven adjustments to improve overall marketing effectiveness. Created KPIs and reports on digital marketing efforts and delivered actionable recommendations to senior management related to the AWS product TEVICO.