RAISSA TABONE
I'm a marketing and communications director with 15+ years of experience helping organisations tell better stories, reach the right people, and turn that into results they can actually measure.
About
I’m a marketing and communications director with 15+ years of experience helping organisations tell better stories, reach the right people, and turn that into results they can actually measure.
I’ve spent most of my career in-house at manager and director level, which means I’ve seen what good strategic thinking looks like and what it costs when it’s missing. I’ve built marketing functions from scratch, led teams, managed agencies, and delivered everything from brand strategy, new websites, and campaign planning to social media growth, content programmes, and digital channel management. I’m as comfortable setting direction as I am rolling up my sleeves on execution.
The clients I tend to do my best work with are ones who care about getting communications right, not just getting it done. If you’re trying to reach and engage with your audience, or launch something that needs to land with real people rather than just look good on a brief, I’d love to hear from you.
- 14 years' experience
- Joined April 2026
Languages
- EnglishFluent
- MalteseFluent
- ItalianIntermediate
Industry experience
- Gaming
- Media & Entertainment
- Travel & Hospitality
- Professional Services
Work experience· 5 roles
Built the internal communications and employer brand function from the ground up, growing to a team of six and owning brand strategy, content, digital channels, campaign delivery, and performance across a global, multi-brand portfolio. Led wellbeing and inclusion initiatives, including an annual global wellbeing programme reaching 11,000+ employees, and partnered with HR/DEI and L&D to deliver inclusion and learning programmes. Created the first employee network framework to structure and amplify community groups, contributing to Bally's Employer of the Year recognition.
Digital marketing and social media lead for 61 hotels across Victoria, Tasmania, and South Australia. Owned brand, campaigns, digital channels, and revenue marketing. Delivered $2.5M in confirmed meetings and events revenue from a single integrated campaign; led the full brand and commercial launch of a $6M restaurant and bar with a 9M media reach; grew website leads by 93.7% and visits by 37.3% YoY; social following grew and engagement stayed above market benchmarks; introduced region-wide tools and processes.
Managed $2M+ in B2B event business for major international organisations including the UN, Make-A-Wish, Bupa, Toyota, and Ernst & Young. Promoted to Marketing Manager on the strength of commercial marketing projects delivered alongside the core events role.
Education
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