I am a growth-focused SEO and Organic Growth Analyst with 3+ years of experience in driving real growth across B2C, D2C, and B2B, with a strong focus on SEO-led demand generation, CRO, automation, and building dashboards that simplify decision-making. I collaborate with cross-functional teams and report directly to the founders/CEO, delivering measurable business impact. I lead end-to-end SEO initiatives including LLM SEO, CRO, and data-driven optimization. I built GA4 and Looker Studio dashboards to track performance, discover trends, and gauge AI visibility; I also drive knowledge sharing and stakeholder communications to improve brand visibility across ChatGPT/Perplexity and other conversational search platforms.…

Raj Dhami

I am a growth-focused SEO and Organic Growth Analyst with 3+ years of experience in driving real growth across B2C, D2C, and B2B, with a strong focus on SEO-led demand generation, CRO, automation, and building dashboards that simplify decision-making. I collaborate with cross-functional teams and report directly to the founders/CEO, delivering measurable business impact. I lead end-to-end SEO initiatives including LLM SEO, CRO, and data-driven optimization. I built GA4 and Looker Studio dashboards to track performance, discover trends, and gauge AI visibility; I also drive knowledge sharing and stakeholder communications to improve brand visibility across ChatGPT/Perplexity and other conversational search platforms.…

Available to hire

I am a growth-focused SEO and Organic Growth Analyst with 3+ years of experience in driving real growth across B2C, D2C, and B2B, with a strong focus on SEO-led demand generation, CRO, automation, and building dashboards that simplify decision-making. I collaborate with cross-functional teams and report directly to the founders/CEO, delivering measurable business impact.

I lead end-to-end SEO initiatives including LLM SEO, CRO, and data-driven optimization. I built GA4 and Looker Studio dashboards to track performance, discover trends, and gauge AI visibility; I also drive knowledge sharing and stakeholder communications to improve brand visibility across ChatGPT/Perplexity and other conversational search platforms.

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Skills

Experience Level

GA4
Expert
Looker Studio
Expert
SEO
Expert
Google Ads
Expert
Copywriting
Expert
JavaScript
Expert
SEO Copywriting
Expert
CSS
Expert
Data Visualization
Expert
HTML5
Expert
WordPress
Expert
YouTube
Expert
Microsoft Excel
Intermediate
Python
Intermediate
Semrush
Intermediate
SQL
Intermediate
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Language

English
Advanced
Hindi
Advanced
Panjabi, Punjabi
Advanced

Work Experience

SEO Specialist at Purple Brick Consulting
February 10, 2025 - April 9, 2026
1. Led AI Search Optimisation (LLM SEO) initiatives to improve brand visibility across ChatGPT, Perplexity, Google AI Overviews, and conversational search platforms. 2. Structured and optimised content using entity-based SEO, FAQs, internal linking, and schema markup (including FAQ, Article, and Product schema) to improve how LLMs ingest, interpret, and reference brands. 3. Conducted prompt-based testing and AI visibility audits to evaluate brand presence, summarisation accuracy, and recommendation patterns in LLM outputs. 4. Scaled a DTC elder care brand, driving +22.9% impressions, +23.3% clicks, and 45% lead growth within 28 days, while improving authority through outreach (DR 26 → 36 in 2 months). 5. Executed SEO campaigns for a B2B renewable energy brand, contributing to a 365% increase in impressions within 6 months through topical authority and on-page optimisation. 6. Drove eCommerce SEO growth, delivering 29% uplift in non‑brand organic traffic and 18% improvement in category and product page visibility. 7. Successfully managed website migrations (medical and service sites) with no loss in rankings or organic visibility. 8. Built GA4 + GSC Looker Studio dashboards to track SEO performance, discovery trends, and early AI visibility indicators. 9. Acted as SEO task owner for developers and collaborated with content, design, and PPC teams, reporting insights directly to the CEO.
Digital Marketing Executive at TheFuenix
March 1, 2023 - August 31, 2023
Supported digital growth through core SEO execution, reporting, and Google Ads keyword research while collaborating with content and design teams on SEO-optimized campaigns.
SEO Executive at Shoolini University
September 10, 2023 - February 4, 2025
Managed end-to-end SEO execution, including keyword research, on-page optimisation, link building, reporting, and collaboration with content, design, and paid marketing teams, contributing to 106% organic traffic growth in 12 months and improved lead quality.

Education

Bachelor of Technology in Computer Science & Engineering at GNA University, Phagwara
August 1, 2019 - July 1, 2023

Qualifications

Google Ads Search Certification
February 1, 2025 - February 1, 2027
Google Analytics Certification
December 5, 2024 - December 5, 2025

Industry Experience

Healthcare, Education, Travel & Hospitality, Software & Internet, Other
    paper +26.8% Impressions & +48% Leads Growth in 28 Days (SEO Foundation Rebuild)

    Project Overview

    The website experienced 6 months of stagnant organic growth — traffic remained stable but showed no upward movement. Instead of increasing publishing volume, the strategy shifted toward rebuilding core SEO foundations.

    The focus was on content quality, site structure, search intent alignment, and conversion optimization, resulting in measurable performance growth within 28 days after implementation.

    Key Results (Last 28 Days)

    +26.8% increase in impressions
    +22.7% increase in organic clicks
    48% increase in qualified leads

    Growth driven by structural improvements rather than short-term spikes

    Strategic Actions Implemented

    1. Content Refresh & Optimization
      Updated and upgraded existing blog content instead of publishing new articles
      Improved intent alignment using historical GSC query data
      Strengthened on-page SEO and topical depth

    2. Topic Cluster & Internal Linking Rebuild
      Defined pillar pages and supporting articles
      Rebuilt blog architecture for topical authority
      Implemented structured internal linking

    3. Service Page Consolidation
      Consolidated 9 sub-service pages into 6
      Reduced keyword cannibalization
      Optimized pages around proven high-intent queries

    4. Local SEO & CRO Improvements
      Enhanced city pages with localized relevance
      Created city-wise Google Business Profiles
      Conducted consistent local outreach (2/month)
      CRO improvements leading to 48% lift in leads