Assisted in day-to-day operations of retail stores; monitored store performance, identified areas for improvement, and suggested operational improvements. Participated in developing promotional strategies, in-store events, and customer loyalty programs. Built open, professional relationships with team members to facilitate communication and resolve conflicts.

Digital Marketing Executive at Kovila Digital Marketing Agency

January 1, 2021 - December 31, 2022

Managed paid campaigns across Google Ads and Meta Ads for client acquisition and brand visibility; improved ad performance. Monitored, reported, and optimized campaigns based on CTR, CPC, CPM, CPA, and conversions. Assisted in developing targeted advertising strategies based on customer segmentation and market analysis. Created solution-based execution plans using Google Analytics and internal reporting data. Developed content calendar to improve website ranking.

Digital Marketing Executive at Meg Private Limited

January 1, 2023 - Present

Managed paid campaigns across Google Ads and Meta Ads for client acquisition and brand visibility; monitored and optimized campaigns based on KPI metrics. Assisted in developing targeted advertising strategies; created execution plans based on Google Analytics and internal reporting data. Contributed to content calendar design to improve website ranking.