Creative and commercially focused Senior Graphic Designer with 15+ years of professional experience across branding, advertising, social media, POSM, digital marketing, and event branding. Known for translating marketing requirements into visually consistent, print-ready and campaign-ready assets. Experienced working with international clients, cross-functional teams, printers, and production vendors while managing multiple projects and tight deadlines. Strong in food & FMCG/consumer-focused visual communication, packaging/promo creatives, and modern digital design workflows using Adobe tools and platforms like Canva and Figma.…

R. S. CalaSri Lan rajithshantha1984@gm

Creative and commercially focused Senior Graphic Designer with 15+ years of professional experience across branding, advertising, social media, POSM, digital marketing, and event branding. Known for translating marketing requirements into visually consistent, print-ready and campaign-ready assets. Experienced working with international clients, cross-functional teams, printers, and production vendors while managing multiple projects and tight deadlines. Strong in food & FMCG/consumer-focused visual communication, packaging/promo creatives, and modern digital design workflows using Adobe tools and platforms like Canva and Figma.…

Available to hire

Creative and commercially focused Senior Graphic Designer with 15+ years of professional experience across branding, advertising, social media, POSM, digital marketing, and event branding. Known for translating marketing requirements into visually consistent, print-ready and campaign-ready assets.

Experienced working with international clients, cross-functional teams, printers, and production vendors while managing multiple projects and tight deadlines. Strong in food & FMCG/consumer-focused visual communication, packaging/promo creatives, and modern digital design workflows using Adobe tools and platforms like Canva and Figma.

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Language

English
Fluent
Sinhala, Sinhalese
Advanced

Work Experience

Senior Graphic Designer at NMK Holdings (Pvt) Ltd
May 31, 2022 - May 31, 2022
Designed modern trade packaging, product labels, exhibition booths, and POSM across all strategic business units. Led the visual execution of all marketing campaigns, ensuring consistency and brand integrity. Reviewed and approved all print proofs, ensuring production accuracy and brand alignment.
Senior Graphic Designer (Remote Freelance/Contract)
January 1, 2020 - Present
Develop creative visual content for international clients across branding, digital marketing, advertising, and social media. Create social media posts, promotional graphics, digital advertisements, banners, and campaign visuals for different brands and industries. Produce marketing materials including brochures, flyers, promotional artworks, company profiles, and presentation assets. Develop and maintain visual identities and brand systems across digital and printed materials, ensuring consistency and production accuracy. Design food/FMCG and consumer-product promotional content, including product visuals and eCommerce/Amazon-style promotional artwork. Coordinate with client and internal teams to understand requirements, prepare print-ready artwork, and align production needs with printers and vendors when required. Manage multiple concurrent projects and adapt concepts into various formats including social media, digital ads, print, and promotional collateral.
Graphic Designer at Edna Group (Pvt) Ltd
January 31, 2019 - January 31, 2019
Developed FMCG and beverage label designs with strong adherence to brand guidelines and visual impact. Worked closely with brand managers to refresh product lines, improving brand perception in competitive categories. Led creative direction for major exhibition branding initiatives; oversaw pre-press processes and proofing to ensure flawless print production. Worked directly with offset printers to troubleshoot color and registration issues. Delivered CMYK and Pantone files.
Senior Graphic Designer at NMK (Pvt) – Lanka
January 1, 2018 - January 1, 2020
Designed marketing materials and brand communications. Developed packaging and promotional graphics for campaigns and product presentations. Collaborated with marketing teams to deliver creative solutions and supported product refresh initiatives by improving layout, visual hierarchy, and overall presentation. Prepared print-ready artwork and managed production/proofing requirements to maintain brand consistency across multiple marketing channels. Enhanced internal design and production workflow/resources and supported growth through improved creative presentation.
Freelance Branding & Packaging Designer at Global Clients
January 1, 2017 - November 13, 2025
Led creative direction for tea, cosmetics, wellness, and food packaging aligned with premium market aesthetics. Developed dielines, mockups, and final artwork for 100+ SKUs including double chamber tea bags, skincare serums, and cookie wrappers. Created moodboards, packaging concepts, and color palettes tailored to regional target audiences (Dubai, Australia). Delivered cohesive visual systems that translated across box packaging, labels, inserts, and online graphics.
Creative Designer at Trust Lanka Real Estate (Pvt) Ltd
May 31, 2015 - May 31, 2015
Designed outdoor and digital promotional materials including hoardings, flyers, brochures, brand guides, business cards, banners and social media graphics. Supported the sales team by creating visually compelling content tailored to different real estate segments. Increased lead engagement through redesigned site signage and project brochures; developed a cohesive social media visual language that improved follower engagement by 40%.
Graphic Designer at Sonic Advertising (Pvt) Ltd
December 31, 2013 - December 31, 2013
Created advertising campaigns, POSM, and event branding for top-tier clients; developed pitch-winning concepts and collaborated closely with account teams to deliver creative aligned with strategic goals. Produced full advertising campaigns, including POSM and large-format prints. Won agency recognition for the 'Beer Corner' concept for Lion Brewery—later rolled out nationally; played lead visual role in GSK’s nationwide awareness campaign.
Creative Designer at Edna (Pvt) – Lanka
January 1, 2013 - January 1, 2018
Created graphic design solutions for food, beverage, and consumer product brands. Designed packaging-related and marketing collateral for promotional campaigns, working with brand/marketing teams on product launches and brand refreshes. Prepared artwork for production with a focus on visually engaging layouts while maintaining brand consistency and accuracy for print and digital deliverables.
Creative Designer at Trust & Real (Pvt) – Lanka
January 1, 2012 - January 1, 2013
Developed marketing materials and designed brochures, promotional content, outdoor advertising assets, social media visuals, and campaign graphics. Created layouts and visual concepts for property-related marketing while delivering design solutions based on project requirements and brand guidelines.
Graphic Designer at Sonic (Pvt) – Lanka
January 1, 2007 - December 1, 2013
Designed advertising campaigns and promotional materials for major Sri Lankan brands. Produced POSM, event branding, exhibition graphics, and advertising creatives. Developed campaign visuals and prepared artwork for print and promotional production, ensuring quality and deadline adherence.

Education

Diploma in Graphic Design at L.M.P. International Computer Training Institute, Sri Lanka
January 1, 2004 - January 1, 2005
GCE Advanced Level at St. Sebastian College, Sri Lanka
January 1, 2001 - April 1, 2003
Diploma in Graphic Design at L.M.P. International Computer Training Institute – Sri Lanka
January 1, 2005 - August 14, 2026
GCE Level at St. Sebastian College – Sri Lanka
January 1, 2003 - August 14, 2026

Qualifications

Diploma in Graphic Design
January 1, 2004 - January 1, 2005
GCE Advanced Level
January 1, 2001 - April 1, 2003

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services, Real Estate & Construction
    KOJARA – Dark Spot Patch Packaging Design

    Design Strategy
    To build this fusion, I focused on continuous line illustrations—a technique common in Greek art—while shaping those lines to represent African women, enriched with features such as textured curly hair, bold facial curves, and confident expressions. These illustrations became the core identity of the brand.
    The color palette followed a warm, golden yellow foundation, symbolizing brightness, healing, and radiance—reinforcing the product’s purpose in treating dark spots and promoting even skin tone. The bold contrast between the yellow base and the black line work elevated the design into a modern, premium zone.