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I recently graduated with 1st Class Honours in MSc Digital Marketing Management from the University of Strathclyde and have worked in two marketing roles. I am currently working as a Paid Media Executive. I manage and optimise paid campaigns across Meta, LinkedIn, TikTok and Reddit, focusing on lead generation, app downloads, CPL and ROAS improvements through structured funnel strategies and creative testing. I also support reporting and CRO activities using conversion tracking and analytics tools.…I recently graduated with 1st Class Honours in MSc Digital Marketing Management from the University of Strathclyde and have worked in two marketing roles. I am currently working as a Paid Media Executive. I manage and optimise paid campaigns across Meta, LinkedIn, TikTok and Reddit, focusing on lead generation, app downloads, CPL and ROAS improvements through structured funnel strategies and creative testing. I also support reporting and CRO activities using conversion tracking and analytics tools.

Raj Shah

PPC Manager, Digital Marketer, Social Media Freelancer, +1

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I recently graduated with 1st Class Honours in MSc Digital Marketing Management from the University of Strathclyde and have worked in two marketing roles. I am currently working as a Paid Media Executive. I manage and optimise paid campaigns across Meta, LinkedIn, TikTok and Reddit, focusing on lead generation, app downloads, CPL and ROAS improvements through structured funnel strategies and creative testing. I also support reporting and CRO activities using conversion tracking and analytics tools.…I recently graduated with 1st Class Honours in MSc Digital Marketing Management from the University of Strathclyde and have worked in two marketing roles. I am currently working as a Paid Media Executive. I manage and optimise paid campaigns across Meta, LinkedIn, TikTok and Reddit, focusing on lead generation, app downloads, CPL and ROAS improvements through structured funnel strategies and creative testing. I also support reporting and CRO activities using conversion tracking and analytics tools.

Available to hire

I recently graduated with 1st Class Honours in MSc Digital Marketing Management from the University of Strathclyde and have worked in two marketing roles. I am currently working as a Paid Media Executive.

I manage and optimise paid campaigns across Meta, LinkedIn, TikTok and Reddit, focusing on lead generation, app downloads, CPL and ROAS improvements through structured funnel strategies and creative testing. I also support reporting and CRO activities using conversion tracking and analytics tools.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Paid Media Executive at Prohibition PR

July 1, 2025 - Present

Managed £20K+ monthly ad spend across 10+ client accounts, running campaigns on Meta, LinkedIn, TikTok and Reddit. Delivered 300+ qualified leads for an enterprise software client on LinkedIn while reducing CPL by 55%. Drove 200+ qualified app-download leads for a members-only property platform using multi-layer retargeting on Meta and reducing CPL from £9 to £4.75. Increased ROAS by 3X for a CPG brand on Meta through a proven creative testing strategy (multiple concepts, product-focused hooks) and aggressive scaling of top-performing creatives. Produced weekly live reporting covering packing, CAC, MER and contribution margin sales.

Sales & Marketing Advisor (Part-time) at BT Group

March 1, 2025 - July 1, 2025

Managed strategic client relationships and increased household value by 150%. Consistently exceeded weekly sales targets, leading to a 33% increase in broadband sales.

Paid Media Executive at Maxsense Digital

August 1, 2019 - June 1, 2023

Ran Google Search ad campaigns for multiple clients, achieving page 1 rankings and driving a 25% increase in qualified traffic. Scaled an eCommerce brand on Meta from $3K to $50K+ by implementing full-funnel campaign structure (TOF/MOF/BOF).

Paid Marketing Intern at Tribe Stays

January 1, 2019 - June 1, 2019

Assisted with audience building, performance reporting and creative coordination. Supported efforts to reduce CAC through retargeting and offer alignment strategies.