I am a results-driven Digital Marketing Manager with 4+ years of experience driving growth for B2B and B2C segments. I specialize in SEO, SEM, web analytics, social media marketing, and content creation, consistently boosting online visibility and lead generation. I thrive on data-driven strategies, cross-functional collaboration, and turning insights into measurable outcomes. I am passionate about optimizing user experiences, aligning brand messaging, and delivering campaigns that drive growth.

Rakesh Arumugam

I am a results-driven Digital Marketing Manager with 4+ years of experience driving growth for B2B and B2C segments. I specialize in SEO, SEM, web analytics, social media marketing, and content creation, consistently boosting online visibility and lead generation. I thrive on data-driven strategies, cross-functional collaboration, and turning insights into measurable outcomes. I am passionate about optimizing user experiences, aligning brand messaging, and delivering campaigns that drive growth.

Available to hire

I am a results-driven Digital Marketing Manager with 4+ years of experience driving growth for B2B and B2C segments. I specialize in SEO, SEM, web analytics, social media marketing, and content creation, consistently boosting online visibility and lead generation.

I thrive on data-driven strategies, cross-functional collaboration, and turning insights into measurable outcomes. I am passionate about optimizing user experiences, aligning brand messaging, and delivering campaigns that drive growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Manager at UCAL Limited
February 1, 2016 - Present
Led complete brand revamping — redefined brand identity, visual language, and communication tone across all touchpoints. Redesigned the company website end-to-end, improving UX, brand consistency, and page performance. Created comprehensive brand guidelines covering logo usage, color palette, typography, and communication standards. Developed and executed integrated marketing strategies covering digital campaigns, product promotions, and brand awareness. Managed all social media platforms and coordinated the agency team — overseeing creative briefs, timelines, and deliverables.
Digital Marketing Manager at Greentech India Material Handling
August 1, 2022 - January 1, 2026
Responsible for website and all social media accounts; content creation and campaigns. Launched an e-commerce website and coordinated with the development team for regular SEO audits and website optimization. Led a two-person team; activities included email campaigns, social media content creation and publishing, regular SEO audits, paid campaigns, expo organizing, and blogs. Focused on lead generation in B2B and B2C segments and served as account manager for two companies.
GET in Marketing at BYD India Private Limited
October 1, 2021 - July 1, 2022
Managed new product development activities from marketing research to promotion, created content, and performed competitor analysis. Coordinated a team of five graduates to handle projects on pan-India basis.
GET in Marketing at BYD India Private Limited, Chennai
October 1, 2021 - July 1, 2022
Managed new product development activities from marketing research to promotion, content writing, and competitor analysis. Coordinated a team of five graduates on pan-India projects.

Education

B.E (EEE) at Panimalar Institute of Technology, Chennai
August 1, 2017 - July 1, 2021
Strategic Digital Marketing at Great Lakes Executive Learning
December 1, 2022 - August 1, 2023
B.E(EEE) at Panimalar Institute of Technology, Chennai
August 1, 2017 - July 1, 2021
Strategic Digital Marketing (Executive Program) at Great Lakes Executive Learning
December 1, 2022 - August 1, 2023
B.E. (EEE) at Panimalar Institute of Technology, Chennai
August 1, 2017 - July 1, 2021

Qualifications

SEO | Learntube by Careerninja - SEO Course Completion Certification | Mastering SEO for Website traffic
January 11, 2030 - April 13, 2026
Meta Ads Certificate: Completion of Facebook and Instagram ads course
January 11, 2030 - April 13, 2026
Chatgpt | Great Learning – Basic and Intermediate Level Prompt writing and Content Writing
January 11, 2030 - April 13, 2026
Social Media Marketing | HubSpot Academy – Certified SMM Course
January 11, 2030 - April 13, 2026
Google Analytics: Certified Google Analytics
January 11, 2030 - April 13, 2026
AI Tool Workshop: Be10X AI Tools
January 11, 2030 - April 13, 2026
Best Employee 23-24 Calendar Year – Best Employee in Marketing
January 11, 2030 - April 13, 2026
Best Employee 24-25 Calendar Year – Best Employee in Marketing
January 11, 2030 - April 13, 2026
SEO Course - Learntube by Careerninja
January 11, 2030 - April 13, 2026
Meta Ads Certificate: Facebook and Instagram ads course
January 11, 2030 - April 13, 2026
ChatGPT Prompt Writing and Content Writing - Great Learning
January 11, 2030 - April 13, 2026
Social Media Marketing - HubSpot Academy
January 11, 2030 - April 13, 2026
Google Analytics Certification
January 11, 2030 - April 13, 2026
AI Tools Workshop - Be10X AI Tools
January 11, 2030 - April 13, 2026
Best Employee 23-24 Calendar Year - For lead generated promotional video
January 11, 2030 - April 13, 2026
Best Employee 24-25 Calendar Year – Best Employee in marketing
January 11, 2030 - April 13, 2026
SEO Course Completion Certification (Careerninja - Learntube)
January 11, 2030 - April 13, 2026
Meta Ads Certificate (Facebook & Instagram Ads)
January 11, 2030 - April 13, 2026
Best Employee 23-24 Calendar Year (Marketing)
January 11, 2030 - April 13, 2026
ChatGPT: Prompt Writing & Content Writing (Great Learning)
January 11, 2030 - April 13, 2026
Social Media Marketing Certification (HubSpot Academy)
January 11, 2030 - April 13, 2026
Google Analytics Certification
January 11, 2030 - April 13, 2026
AI Tools Workshop (Be10X)
January 11, 2030 - April 13, 2026
Best Employee 24-25 Calendar Year (Marketing)
January 11, 2030 - April 13, 2026

Industry Experience

Manufacturing, Retail, Professional Services, Media & Entertainment, Software & Internet, Transportation & Logistics