HEART OF THE CITY

Overview
Heart of the City (Chopnotslop Remix) is a 10-track R&B album featuring Houston artist Keith Jacobs alongside DJ Slim K and The Chopstars, released in 2022 under ChopNotSlop Ent. The project brings together Keith Jacobs’ original material with the Chopstars’ signature chopped and screwed treatment a Houston tradition that slows and layers music into something heavier, more deliberate, more felt. The brief was a single album cover. The final output was a complete visual identity.

Design Direction
The concept draws from 90s black romance cinema — Love & Basketball, The Best Man an era where love stories played out against the grain and texture of city life. That cultural reference became the design foundation. A desaturated cityscape anchors the frame. Against it, a single vivid purple heart the only colour in the entire composition carries all the emotional weight. The contrast is intentional: love as the one vivid thing in a world that’s been drained of colour. The restraint is what gives it force. The grayscale treatment also nods to the grain and contrast of 90s photography without mimicking it literally giving the cover a timeless quality that holds at every scale, from a 12-inch vinyl sleeve to a 40×40px streaming thumbnail.

Project: Sol Grove – Botanical Seltzer
Service: Brand Identity & Packaging Design

The Challenge: The wellness beverage market is flooded with brands that look alike minimal labels, ingredient-forward illustrations, muted palettes. Sol Grove needed a visual identity that broke from that convention entirely and carved out a distinctive, emotionally resonant position.

The Concept: The entire brand is built around one idea: the energy inside you has a color, a rhythm, and a flow. Inspired by thermal heat-maps of the human body, the design concept Energy Flow uses biomimicry to express how each botanical flavor feels inside the body, not just what it contains.
Rather than illustrating ingredients, each bottle is color-mapped to a botanical effect. Citrus + Ginger glows in warm yellows and oranges to signal activation. Hibiscus + Lychee uses bright pinks for uplift. Berry Root + Adaptogen pairs deep blues and purples for calm. Pear + Elderflower blends soft greens for balance.

The Execution: The visual system is built on radiant atmospheric gradients, glowing typography, and a custom sculpted bottle form soft rounded shoulders, a flat front panel as a gradient canvas, and a slim ergonomic profile that feels premium in hand. The bottle shape itself becomes a storytelling object, signaling that Sol Grove isn’t just another seltzer it’s a sensory wellness concept.

The Result: A complete brand and packaging system that feels alive, expressive, and category-defining — featured on World Brand Design Society. A visual identity built to scale across SKUs and stand out at retail.

Deliverables: Brand identity · Packaging design · Typography system · Color & gradient system · Art direction

Sabre Luxury Homes

Sabre Luxury Homes represents more than just architectural mastery; it embodies a lifestyle of elevated elegance and refined living. With over two decades of experience, the brand builds homes that offer a sanctuary of opulence, focusing on impeccable craftsmanship and unmatched attention to detail.

The elegant crest logo of Sabre Luxury Homes is both classic and modern, reflecting timeless sophistication.The monogram within an arched frame exudes tradition, luxury, and heritage, further establishing Sabre as a beacon of refined living. The colors also signify timeless beauty, a hallmark of Sabre’s architectural designs, while adding warmth and trustworthiness to the brand.High-end visuals paired with clean, modern typography strengthen the brand’s image as a leader in luxury living.

Branding | Visual Identity