Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a digital marketing and social media strategist with 9+ years of international experience, helping brands grow through data-driven SEO, PPC, and content marketing. I’ve delivered measurable results such as major increases in web traffic, engagement growth, and improved ROI by aligning campaigns with audience insights and clear business goals. I love building multi-platform strategies that feel native to each channel—whether it’s planning content, optimizing targeting, or analyzing performance to refine what works. I’ve managed budgets, collaborated cross-functionally with product and design teams, and supported community growth by responding to audiences and translating feedback into better campaigns.…I’m a digital marketing and social media strategist with 9+ years of international experience, helping brands grow through data-driven SEO, PPC, and content marketing. I’ve delivered measurable results such as major increases in web traffic, engagement growth, and improved ROI by aligning campaigns with audience insights and clear business goals. I love building multi-platform strategies that feel native to each channel—whether it’s planning content, optimizing targeting, or analyzing performance to refine what works. I’ve managed budgets, collaborated cross-functionally with product and design teams, and supported community growth by responding to audiences and translating feedback into better campaigns.

Rak he Shrajan

Social Media Manager, Digital Marketer, SEO Expert, +2





I’m a digital marketing and social media strategist with 9+ years of international experience, helping brands grow through data-driven SEO, PPC, and content marketing. I’ve delivered measurable results such as major increases in web traffic, engagement growth, and improved ROI by aligning campaigns with audience insights and clear business goals. I love building multi-platform strategies that feel native to each channel—whether it’s planning content, optimizing targeting, or analyzing performance to refine what works. I’ve managed budgets, collaborated cross-functionally with product and design teams, and supported community growth by responding to audiences and translating feedback into better campaigns.…I’m a digital marketing and social media strategist with 9+ years of international experience, helping brands grow through data-driven SEO, PPC, and content marketing. I’ve delivered measurable results such as major increases in web traffic, engagement growth, and improved ROI by aligning campaigns with audience insights and clear business goals. I love building multi-platform strategies that feel native to each channel—whether it’s planning content, optimizing targeting, or analyzing performance to refine what works. I’ve managed budgets, collaborated cross-functionally with product and design teams, and supported community growth by responding to audiences and translating feedback into better campaigns.

Available to hire

I’m a digital marketing and social media strategist with 9+ years of international experience, helping brands grow through data-driven SEO, PPC, and content marketing. I’ve delivered measurable results such as major increases in web traffic, engagement growth, and improved ROI by aligning campaigns with audience insights and clear business goals.

I love building multi-platform strategies that feel native to each channel—whether it’s planning content, optimizing targeting, or analyzing performance to refine what works. I’ve managed budgets, collaborated cross-functionally with product and design teams, and supported community growth by responding to audiences and translating feedback into better campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Intermediate

Tamil

Fluent

Malayalam

Fluent

Work Experience

Social Media Manager (Remote) at TISOU Pty Ltd

May 1, 2024 - Present

Designed and executed multi-platform social media strategies, driving a 25% increase in brand engagement within six months. Curated and managed platform-specific content to enhance reach across Facebook, Instagram, and LinkedIn. Used analytics tools such as Google Analytics and Hootsuite to track KPIs, optimize campaigns, and identify growth opportunities. Directed paid advertising initiatives to achieve a 35% ROI increase through audience targeting and budget optimization. Engaged with the community through feedback and queries, and trained junior team members on best practices.

Digital Marketing Manager (Remote) at AYURVEDAMADAM

March 1, 2024 - Present

Orchestrated cross-channel digital campaigns achieving a 30% increase in lead conversions through optimized SEO and PPC strategies. Produced content including blogs and videos, driving a 50% boost in website traffic. Streamlined marketing analytics for real-time performance tracking and actionable insights. Coordinated with product and design teams to maintain consistent branding across digital touchpoints. Improved organic search rankings through structured on-page SEO and authority-building backlinks. Managed a $50K annual marketing budget aligned to business objectives.

Social Media Manager at Can-Quest International Immigration Services

March 1, 2021 - September 30, 2024

Revitalized digital marketing strategies, increasing website traffic by 60% using integrated SEO, SEM, and SMM. Directed multimedia content (infographics, videos, and blogs) to drive a 45% engagement increase. Performed customer and market analysis to refine targeting. Optimized PPC campaigns on Google Ads and Facebook Ads, reducing acquisition costs by 25%. Monitored and reported performance metrics, converting data into actionable improvements. Used tools to automate workflows and improve operational efficiency across digital channels.

Digital Marketing Executive & Web Developer at Microvelox Pvt Ltd

December 1, 2014 - November 30, 2015

Ensured web performance through routine maintenance and debugging. Partnered with marketing teams to execute data-driven digital marketing strategies, improving campaign effectiveness by 30%. Implemented responsive designs to increase mobile engagement by 50%. Conducted keyword optimization and updated structured data to improve organic search rankings. Integrated CRM systems with marketing workflows to support lead generation and retention. Tracked and analyzed digital campaigns to refine strategies and enhance ROI.

Email Marketing Executive & Web Developer at Plug Fuse Software Services

May 1, 2013 - October 31, 2014

Executed targeted email campaigns using Infusionsoft/InfusionSoft via InfusionSoft CRM to improve lead generation. Collaborated with graphic designers to implement cohesive site layouts, color schemes, and organizational structures. Managed and maintained web applications by updating content and resolving technical issues. Designed transactional workflows and reporting systems for web-based applications. Launched email campaigns to boost click-through rates by 20% and analyzed performance to identify optimizations that increased revenue by 15%.

SEO Analyst & Web Developer at CronyCo IT Solutions

February 1, 2012 - March 31, 2013

Executed SEO strategies that increased website traffic by 50% and improved search engine rankings by 40%. Managed e-commerce operations to optimize online sales processes and increase revenue by 35%. Conducted competitor analysis and incorporated findings into strategic planning for improved positioning. Designed and deployed business planning solutions to streamline project workflows. Migrated legacy data for accurate transitions. Collaborated with developers to implement custom scripts and smart forms to improve operational workflows.

Intern at Defiance Technologies Limited (A Hinduja Group Company)

June 1, 2011 - November 30, 2011

Supported the design, development, and deployment of software solutions aligned to project goals. Built hands-on experience in testing, debugging, and performance optimization. Conducted requirement analysis, collaborated with senior team members, and created detailed documentation for smooth handovers and maintenance. Contributed ideas in team meetings to improve outcomes and streamline workflows.