Rak he Shrajan
I’m a digital marketing and social media strategist with 9+ years of international experience, helping brands grow through data-driven SEO, PPC, and content marketing.
About
I’m a digital marketing and social media strategist with 9+ years of international experience, helping brands grow through data-driven SEO, PPC, and content marketing. I’ve delivered measurable results such as major increases in web traffic, engagement growth, and improved ROI by aligning campaigns with audience insights and clear business goals.
I love building multi-platform strategies that feel native to each channel—whether it’s planning content, optimizing targeting, or analyzing performance to refine what works. I’ve managed budgets, collaborated cross-functionally with product and design teams, and supported community growth by responding to audiences and translating feedback into better campaigns.
- 9 years' experience
- Joined July 2024
Skills· 14
Languages
- EnglishFluent
- GermanIntermediate
- TamilFluent
- MalayalamFluent
Industry experience
- Professional Services
- Software & Internet
- Media & Entertainment
- Retail
- Education
- Computers & Electronics
Work experience· 7 roles
Designed and executed multi-platform social media strategies, driving a 25% increase in brand engagement within six months. Curated and managed platform-specific content to enhance reach across Facebook, Instagram, and LinkedIn. Used analytics tools such as Google Analytics and Hootsuite to track KPIs, optimize campaigns, and identify growth opportunities. Directed paid advertising initiatives to achieve a 35% ROI increase through audience targeting and budget optimization. Engaged with the community through feedback and queries, and trained junior team members on best practices.
Orchestrated cross-channel digital campaigns achieving a 30% increase in lead conversions through optimized SEO and PPC strategies. Produced content including blogs and videos, driving a 50% boost in website traffic. Streamlined marketing analytics for real-time performance tracking and actionable insights. Coordinated with product and design teams to maintain consistent branding across digital touchpoints. Improved organic search rankings through structured on-page SEO and authority-building backlinks. Managed a $50K annual marketing budget aligned to business objectives.
Revitalized digital marketing strategies, increasing website traffic by 60% using integrated SEO, SEM, and SMM. Directed multimedia content (infographics, videos, and blogs) to drive a 45% engagement increase. Performed customer and market analysis to refine targeting. Optimized PPC campaigns on Google Ads and Facebook Ads, reducing acquisition costs by 25%. Monitored and reported performance metrics, converting data into actionable improvements. Used tools to automate workflows and improve operational efficiency across digital channels.
Education
Certifications and awards
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