Raluca Licau

Owned the HubSpot product roadmap, collaborating with design, revenue marketing, product marketing, and sales to launch real-time triggered campaigns to improve lead engagement. Maintained data integrity across 110,000+ records through audits, deduplication, and field mapping. Customized CRM tools for accurate pipeline forecasting and deal tracking, integrating ZoomInfo for real-time lead enrichment. Built intent-based attribution frameworks using 6sense to notify sales teams on high-potential leads and supported 6sense conversational email routing with HubSpot sequences. Partnered with IT to consolidate and optimize the martech stack, ensuring seamless data flows and accurate attribution across Salesforce, HubSpot Marketing/CMS, 6sense, WordPress, Asana, and Confluence. Created and managed live dashboards tracking funnel performance, pipeline influence, and campaign ROI to guide leadership decisions.

Led regional campaign localization and integrated campaigns across EMEA, spearheading 30+ integrated marketing efforts by adapting global messaging and assets for regional audiences. Improved email open rates by 22% through targeted content segmentation and personalization. Planned and managed campaigns across webinars, blog posts, paid social (LinkedIn Ads), and SEO/SEM initiatives, while supporting end-to-end planning and execution of in-person events, executive roundtables, and sponsored industry conferences. Produced tailored customer success and client-facing content by segment and region, and advised on customer/partner communications across intranet, email, and 1:1 outreach with consistent brand governance. Built and managed live dashboards to track funnel performance, pipeline influence, and campaign ROI to guide leadership decisions, while identifying and communicating trends to improve campaign effectiveness. Owned HubSpot product roadmap automation in collaboration with desi

Enabled internal communications strategy by working with cross-functional teams to develop, deploy, and report on 900+ internal emails, 30+ journeys, and cross-channel campaigns including landing pages, emails, and forms. Served as Workfront Product Owner in EMEA, driving Workfront adoption through documentation, check-ins, and enablement activities. Created SOPs to empower stakeholders to execute emails and generate reports. Designed, built, and reported lifecycle automation on over 20 EMEA recruitment marketing email user journeys, including the first-ever implementation.