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I'm a digital marketing and operations professional with 3 years' experience coordinating and tracking digital initiatives at Middlesex University. I specialise in GA4 and Siteimprove performance monitoring, campaign reporting, and ensuring brand consistency across digital channels, while managing CMS governance for a 4,000+ page website. I'm comfortable working across teams, balancing competing priorities, and turning data into clear, actionable insights. I played a key role in a full platform migration from SquizMatrix to Terminal4, coordinating across stakeholders to maintain continuity. I'm seeking a fast-moving, globally distributed team where I can grow in marketing operations and broader data-driven campaign work.…I'm a digital marketing and operations professional with 3 years' experience coordinating and tracking digital initiatives at Middlesex University. I specialise in GA4 and Siteimprove performance monitoring, campaign reporting, and ensuring brand consistency across digital channels, while managing CMS governance for a 4,000+ page website. I'm comfortable working across teams, balancing competing priorities, and turning data into clear, actionable insights. I played a key role in a full platform migration from SquizMatrix to Terminal4, coordinating across stakeholders to maintain continuity. I'm seeking a fast-moving, globally distributed team where I can grow in marketing operations and broader data-driven campaign work.

Raluca Teslovan

Marketing Analyst, Content Designer, Content Creator, +2

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I'm a digital marketing and operations professional with 3 years' experience coordinating and tracking digital initiatives at Middlesex University. I specialise in GA4 and Siteimprove performance monitoring, campaign reporting, and ensuring brand consistency across digital channels, while managing CMS governance for a 4,000+ page website. I'm comfortable working across teams, balancing competing priorities, and turning data into clear, actionable insights. I played a key role in a full platform migration from SquizMatrix to Terminal4, coordinating across stakeholders to maintain continuity. I'm seeking a fast-moving, globally distributed team where I can grow in marketing operations and broader data-driven campaign work.…I'm a digital marketing and operations professional with 3 years' experience coordinating and tracking digital initiatives at Middlesex University. I specialise in GA4 and Siteimprove performance monitoring, campaign reporting, and ensuring brand consistency across digital channels, while managing CMS governance for a 4,000+ page website. I'm comfortable working across teams, balancing competing priorities, and turning data into clear, actionable insights. I played a key role in a full platform migration from SquizMatrix to Terminal4, coordinating across stakeholders to maintain continuity. I'm seeking a fast-moving, globally distributed team where I can grow in marketing operations and broader data-driven campaign work.

Available to hire

I’m a digital marketing and operations professional with 3 years’ experience coordinating and tracking digital initiatives at Middlesex University. I specialise in GA4 and Siteimprove performance monitoring, campaign reporting, and ensuring brand consistency across digital channels, while managing CMS governance for a 4,000+ page website.

I’m comfortable working across teams, balancing competing priorities, and turning data into clear, actionable insights. I played a key role in a full platform migration from SquizMatrix to Terminal4, coordinating across stakeholders to maintain continuity. I’m seeking a fast-moving, globally distributed team where I can grow in marketing operations and broader data-driven campaign work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

Hungarian

Advanced

Work Experience

Senior Web Editor at Middlesex University, London

August 1, 2024 - Present

Led a full content and UX audit of the Degree Apprenticeships section, analyzing GA4 metrics (21% bounce rate, 13-second average engagement) to inform a revamp. Played a key role in a year-long CMS migration from SquizMatrix to Terminal4 for a 10,000-page site, managing URL redirects, permissions, content type setup, and third-party integrations, and contributing to content consolidation and redesigned user journeys reducing the site to ~4,000 pages. Improved Digital Certainty Index (DCI) and WCAG 2.1 compliance by 5%+ via Siteimprove remediation. Conducted keyword research and on-page SEO for high-priority programmes. Managed content governance across a large, multi-stakeholder site, training content owners and upholding brand standards. Monitored performance with GA4 and Siteimprove to identify drop-offs and drive data-led improvements. Delivered CMS training enabling content providers to manage content independently within governance policies.

Alumni Data, Communications & Engagement Assistant at Middlesex University, London

March 1, 2023 - August 1, 2024

Owned the Alumni web presence end-to-end: auditing, redesigning, and maintaining pages to improve accessibility, engagement, and brand consistency. Grew Alumni social media engagement by 15% through a strategic content programme across channels. Designed and delivered HTML/CSS email campaigns and newsletters. Managed an Alumni database of over 200,000 individuals, ensuring GDPR compliance and data integrity. Led graphic design output for high-profile university events (digital displays, intranet banners, email assets). Used SquizMatrix and Terminal4 CMS to manage content at scale across multiple digital properties.