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I am a strategy director who designs at the intersection of user behavior, brand, and technology to create experiences that people actually use. I translate cultural insight into visions, service ecosystems, and AI-enabled products, believing that strategy is about designing the conditions for meaningful participation among people, tech, and brands. I lead multi-disciplinary teams from insight through prototype, facilitate client workshops, and shape integrated strategies spanning digital and physical touchpoints. I excel at bridging UX thinking with brand strategy and act as connective tissue across creative, product, and technology disciplines.…I am a strategy director who designs at the intersection of user behavior, brand, and technology to create experiences that people actually use. I translate cultural insight into visions, service ecosystems, and AI-enabled products, believing that strategy is about designing the conditions for meaningful participation among people, tech, and brands. I lead multi-disciplinary teams from insight through prototype, facilitate client workshops, and shape integrated strategies spanning digital and physical touchpoints. I excel at bridging UX thinking with brand strategy and act as connective tissue across creative, product, and technology disciplines.

Raluca Sultan

Brand Strategist, Marketing Consultant, Growth Marketer, +5

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I am a strategy director who designs at the intersection of user behavior, brand, and technology to create experiences that people actually use. I translate cultural insight into visions, service ecosystems, and AI-enabled products, believing that strategy is about designing the conditions for meaningful participation among people, tech, and brands. I lead multi-disciplinary teams from insight through prototype, facilitate client workshops, and shape integrated strategies spanning digital and physical touchpoints. I excel at bridging UX thinking with brand strategy and act as connective tissue across creative, product, and technology disciplines.…I am a strategy director who designs at the intersection of user behavior, brand, and technology to create experiences that people actually use. I translate cultural insight into visions, service ecosystems, and AI-enabled products, believing that strategy is about designing the conditions for meaningful participation among people, tech, and brands. I lead multi-disciplinary teams from insight through prototype, facilitate client workshops, and shape integrated strategies spanning digital and physical touchpoints. I excel at bridging UX thinking with brand strategy and act as connective tissue across creative, product, and technology disciplines.

Available to hire

I am a strategy director who designs at the intersection of user behavior, brand, and technology to create experiences that people actually use. I translate cultural insight into visions, service ecosystems, and AI-enabled products, believing that strategy is about designing the conditions for meaningful participation among people, tech, and brands.

I lead multi-disciplinary teams from insight through prototype, facilitate client workshops, and shape integrated strategies spanning digital and physical touchpoints. I excel at bridging UX thinking with brand strategy and act as connective tissue across creative, product, and technology disciplines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Hungarian

Fluent

German

Fluent

French

Intermediate

Work Experience

Head of Strategy at Future Inc

August 26, 2024 - Present

Led transformation strategy from a traditional PR approach to social storytelling and tech-enabled brand communications. Managed a 5‑person interdisciplinary team. Maintained direct liaison with C‑level executives, founders, and VCs. Secured major pitch wins including European Avon and Vodafone CEE, and guided strategic thinking to shape growth and social impact across markets.

Brand & Experience Strategist, Start-Up Advisor at Future Inc

January 1, 2025 - Present

Leading strategic programs that align product vision, experience design, and brand communication for technology-driven clients with social impact. Defining end-to-end experience strategies that connect user needs to business and brand objectives. Advising a MedTech start-up on brand positioning and Series A funding strategy — aligning product, experience, and go-to-market narrative.

MedTech Start-Up Advisor at Vodafone EMEA

January 1, 2025 - Present

Selected program: Vodafone AI-Powered Service for Premature Babies Linked with Their Mothers' Heartbeats — defined the experience vision, user journey framework, and brand rationale for a connected care platform.

Head of Strategy at Oxygen

January 1, 2023 - January 1, 2025

Evolved the agency strategy function toward experience and innovation-led delivery. Partnered closely with creative, design, and technology teams to co-develop experience concepts from insight through to prototype. Drove cross-disciplinary alignment across brand, UX, and product workstreams. Selected program: AI-Enabled Banking Application for Gen X.

European Brand Strategy Director at Cheil

January 1, 2022 - January 1, 2023

Transformed the regional strategy function toward innovation and experience-driven delivery. Collaborated with designers and technologists to develop experience concepts from insight through prototype. Managed multi-market strategic programmes across health, technology, and enterprise sectors. Selected: Acromegaly Early Diagnosis AI-Powered Tool — shaped the experience strategy and user journey.

Innovation & Communication Strategy Consultant at Future Inc

January 1, 2020 - January 1, 2022

Supported high-growth start-ups and technology companies in aligning brand, product, and experience strategy. Mentored founders in connecting product vision with cultural relevance and market adoption. Selected: GTM for Glossybox as a Web2 to Web3 migration — defined the community-led growth model and experience ecosystem for the transition.

Senior Brand Strategist at Saatchi & Saatchi, TBWA, Havas

January 1, 2016 - January 1, 2020

Delivered cultural and digital experience transformation programmes for global consumer brands. Integrated cultural insight into product and communication ecosystems, collaborating with UX and creative teams to deliver experience-led solutions. Selected: Digitalisation of Henkel Beauty Brands (Collab with Henkel X) — defined the digital experience framework connecting heritage brands to new digital touchpoints and behaviours.

Senior Brand Strategist at Freelance

January 1, 2015 - January 1, 2016

Directed global ethnographic research programmes informing retail and digital transformation strategies. Designed integrated branding and experience systems for global FMCG clients. Selected: Nescafé Retail Communication & Branding System for Digital — created the strategic framework for a digitally-integrated retail experience system across global markets.

Digital Brand Strategist at Renault

January 1, 2010 - January 1, 2015

Contributed to global digital transformation strategy across an automotive portfolio. Developed early digital ecosystem frameworks connecting brand, content, and product experience.