I am a results-driven performance marketer with 4+ years of hands-on experience in Google Ads and 3+ years in Meta Ads, specializing in high-budget PPC campaigns across education, technology and service sectors. My focus is on lead generation, conversion optimization, and ROI maximization, using data-driven strategies, rigorous A/B testing, and funnel optimization to drive measurable business growth. I excel at building campaigns from scratch, optimizing landing pages, and aligning messaging with audience intent. By leveraging diverse channels including Meta Ads and WhatsApp, I’ve consistently improved lead quality while maintaining budget efficiency. I enjoy turning insights into scalable growth and thrive in fast-paced environments where experimentation and creativity drive results.

JANAKIRAMAN SRINIVASAN (Ram)

I am a results-driven performance marketer with 4+ years of hands-on experience in Google Ads and 3+ years in Meta Ads, specializing in high-budget PPC campaigns across education, technology and service sectors. My focus is on lead generation, conversion optimization, and ROI maximization, using data-driven strategies, rigorous A/B testing, and funnel optimization to drive measurable business growth. I excel at building campaigns from scratch, optimizing landing pages, and aligning messaging with audience intent. By leveraging diverse channels including Meta Ads and WhatsApp, I’ve consistently improved lead quality while maintaining budget efficiency. I enjoy turning insights into scalable growth and thrive in fast-paced environments where experimentation and creativity drive results.

Available to hire

I am a results-driven performance marketer with 4+ years of hands-on experience in Google Ads and 3+ years in Meta Ads, specializing in high-budget PPC campaigns across education, technology and service sectors. My focus is on lead generation, conversion optimization, and ROI maximization, using data-driven strategies, rigorous A/B testing, and funnel optimization to drive measurable business growth.

I excel at building campaigns from scratch, optimizing landing pages, and aligning messaging with audience intent. By leveraging diverse channels including Meta Ads and WhatsApp, I’ve consistently improved lead quality while maintaining budget efficiency. I enjoy turning insights into scalable growth and thrive in fast-paced environments where experimentation and creativity drive results.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Tamil
Fluent

Work Experience

Lead Performance Marketing at Unixperts
March 31, 2025 - October 21, 2025
Built PPC campaigns from scratch for a high-ticket education industry, focusing on long-term value (LTV). Conducted A/B testing, improved targeting strategies, and optimized landing pages for enhanced lead quality. Leveraged Meta Ads and WhatsApp for diverse sources, capitalizing on AI-driven audience expansion in 2024 while ensuring budget efficiency and precise targeting.
Performance Marketer at Edvoy
February 1, 2024 - October 21, 2025
Built PPC campaigns from scratch, significantly improving lead quality and reducing CPL by 53%. Increased Google Ads ROI from 21% in 2022 to 41% in 2023. Reduced YouTube Ads cost per conversion by 55% within 15 days. Optimized App Campaigns, reducing cost per install by 50% and cost per signup by 250%.
Digital Marketing Executive at Alter Ego Communications
October 1, 2022 - October 21, 2025
Managed Google Ads for top brands like Lalithaa Jewellery (₹40L/month ad spend) and City Union Bank. Reduced CPC and CPA by 25% and improved CTR by 18%.
Digital Marketing Executive at Golden Advertising & Publicity
April 1, 2022 - October 21, 2025
Managed campaigns for Orange Clinic and UK-based mortgage companies. Increased lead conversions by 40% with structured A/B testing.
PPC Specialist at Upwork & Fiverr (Freelance)
August 1, 2021 - October 21, 2025
Managed high-budget Google Ads campaigns, reducing CPA by 22%.
Digital Marketer (Contract) at HealCircles, USA
March 1, 2020 - October 21, 2025
Increased engagement and reduced CPC by 30% for a non-profit.
Digital Marketing & Content Specialist at Freelance, Remote
April 1, 2019 - October 21, 2025
Provided full-stack digital marketing solutions, improving organic traffic and lead generation.
Technical Support Specialist at Dell Technologies, Chennai (Remote)
February 1, 2015 - October 21, 2025
Provided OS and endpoint security support, reducing ticket resolution time by 30%.

Education

Bachelor of Engineering in ECE at Meenakshi Engineering College, Chennai
January 1, 2010 - December 31, 2014

Qualifications

Google Ads Search Certified
January 1, 2019 - October 21, 2025

Industry Experience

Education, Software & Internet, Professional Services, Media & Entertainment, Other