Available to hire
I’m a marketing professional with expertise in digital marketing, social media strategy, and brand development. I have a track record of building brand presence from the ground up for emerging and early-stage businesses, managing international clients remotely, and delivering data-driven campaigns across e-commerce, skincare, legal, and F&B sectors.
I excel in creating engaging content (Reels, TikTok, YouTube Shorts), optimizing SEO, and aligning paid campaigns with the overall marketing strategy. I value clear communication, data-driven decision making, and collaborative teamwork to drive measurable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Associate Director at Brandiness
December 1, 2015 - PresentLed digital marketing and social media strategy across e-commerce, legal, skincare, and F&B brands. Managed end-to-end social media operations across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Produced high-quality visual content and short-form videos to drive engagement. Developed data-driven content calendars, wrote SEO-optimized blog content, and supported on-page SEO. Coordinated with ad agencies to align paid campaigns with overall marketing strategy. Managed influencer partnerships, PR outreach, and strategic brand collaborations. Established brand identity systems and analyzed performance metrics to optimize content.
Marketing Intern at Hardee’s
July 1, 2025 - August 1, 2025Assisted in executing marketing campaigns and promotions to drive customer engagement and brand visibility. Conducted market research and competitor analysis to support strategic decision-making for store-level outreach. Managed social media content and supported branding through visual merchandising and in-store promotions. Tracked and analyzed key marketing metrics to support data-driven improvements. Assisted in the launch and promotion of new products and limited-time offers through coordinated digital campaigns.
Sales and Customer Support Representative at Expedite Freight LLC
January 1, 2025 - July 1, 2025Conducted cold calls and follow-ups with potential clients to promote dispatching services. Explained dispatching procedures, pricing models, and contract terms to clients. Maintained accurate records of sales activities using CRM tools.
Intern at Akhidmat Foundation Pakistan
October 1, 2024 - November 1, 2024Assisted in planning and executing community development projects to support underprivileged communities. Conducted research and prepared reports to analyze impact of initiatives. Collaborated with teams to develop innovative solutions for sustainable social welfare programs.
Fellow at Akhuwat Foundation (Akhuwat Fellowship Program)
July 1, 2024 - August 1, 2024Researched past events and proposed innovative themes and agendas for youth engagement. Coordinated with volunteers and speakers to ensure smooth execution of activities. Supervised event domains, focusing on impactful audience engagement and recognition programs.
Education
BBA (Hons.) at Beaconhouse National University, Lahore
September 1, 2023 - May 4, 2026Intermediate at Bahria Town Schools and Colleges, Lahore
September 1, 2021 - June 1, 2023Matriculation at Pak-Turk Maarif International Schools & Colleges
September 1, 2019 - July 1, 2021Qualifications
Midas Touch Award – For the Greatest Creation of Wealth
December 28, 2023 - May 4, 2026Introduction to Data Analytics
July 30, 2024 - May 4, 2026Fundamentals of Digital Marketing
June 22, 2023 - May 4, 2026Introduction to Microsoft Excel
November 24, 2023 - May 4, 2026Editing Table of Contents and Layouts in Microsoft Word
October 13, 2023 - May 4, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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