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I’m a strategic Brand & Digital Marketing leader with 16+ years of experience building integrated campaigns for global brands. I’ve led cross-functional teams across agencies like Publicis Sri Lanka, Saatchi & Saatchi Sri Lanka, and TBWA Sri Lanka, delivering award-winning campaigns and driving measurable business growth. I have a proven ability to establish a strategic vision, safeguard corporate reputation, and guide high-performing teams to success. I’m passionate about brand stewardship, reputation management, and mentoring talent. From entrepreneurial beginnings founding Saatchi & Saatchi Sri Lanka to shaping the group’s digital presence at Macksons Holdings, I focus on delivering high ROI while preserving a powerful, consistent brand voice.…I’m a strategic Brand & Digital Marketing leader with 16+ years of experience building integrated campaigns for global brands. I’ve led cross-functional teams across agencies like Publicis Sri Lanka, Saatchi & Saatchi Sri Lanka, and TBWA Sri Lanka, delivering award-winning campaigns and driving measurable business growth. I have a proven ability to establish a strategic vision, safeguard corporate reputation, and guide high-performing teams to success. I’m passionate about brand stewardship, reputation management, and mentoring talent. From entrepreneurial beginnings founding Saatchi & Saatchi Sri Lanka to shaping the group’s digital presence at Macksons Holdings, I focus on delivering high ROI while preserving a powerful, consistent brand voice.

Rameez Fazal

Brand Strategist, Marketing Strategist, Growth Marketer, +6

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I’m a strategic Brand & Digital Marketing leader with 16+ years of experience building integrated campaigns for global brands. I’ve led cross-functional teams across agencies like Publicis Sri Lanka, Saatchi & Saatchi Sri Lanka, and TBWA Sri Lanka, delivering award-winning campaigns and driving measurable business growth. I have a proven ability to establish a strategic vision, safeguard corporate reputation, and guide high-performing teams to success. I’m passionate about brand stewardship, reputation management, and mentoring talent. From entrepreneurial beginnings founding Saatchi & Saatchi Sri Lanka to shaping the group’s digital presence at Macksons Holdings, I focus on delivering high ROI while preserving a powerful, consistent brand voice.…I’m a strategic Brand & Digital Marketing leader with 16+ years of experience building integrated campaigns for global brands. I’ve led cross-functional teams across agencies like Publicis Sri Lanka, Saatchi & Saatchi Sri Lanka, and TBWA Sri Lanka, delivering award-winning campaigns and driving measurable business growth. I have a proven ability to establish a strategic vision, safeguard corporate reputation, and guide high-performing teams to success. I’m passionate about brand stewardship, reputation management, and mentoring talent. From entrepreneurial beginnings founding Saatchi & Saatchi Sri Lanka to shaping the group’s digital presence at Macksons Holdings, I focus on delivering high ROI while preserving a powerful, consistent brand voice.

Available to hire

I’m a strategic Brand & Digital Marketing leader with 16+ years of experience building integrated campaigns for global brands. I’ve led cross-functional teams across agencies like Publicis Sri Lanka, Saatchi & Saatchi Sri Lanka, and TBWA Sri Lanka, delivering award-winning campaigns and driving measurable business growth. I have a proven ability to establish a strategic vision, safeguard corporate reputation, and guide high-performing teams to success.

I’m passionate about brand stewardship, reputation management, and mentoring talent. From entrepreneurial beginnings founding Saatchi & Saatchi Sri Lanka to shaping the group’s digital presence at Macksons Holdings, I focus on delivering high ROI while preserving a powerful, consistent brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Group Digital Marketing Manager at Macksons Holdings

January 1, 2024 - Present

Set the strategic vision for the group’s digital future by developing and implementing a unified, goal-aligned Brand & Digital Communications strategy across local and global markets. Led performance marketing optimization, data-driven insights, and cross-functional teams to drive growth, brand consistency, and high ROI campaigns. Built a governance framework for brand safety and ensured alignment with all key KPIs.

Group Account Director at Publicis Sri Lanka

January 1, 2011 - December 31, 2020

Founded and led the Sri Lankan Saatchi & Saatchi group; provided strategic direction across client portfolios; built and mentored high-performing account teams; drove sustained business growth and profitable revenue.

Account Director at TBWA Sri Lanka

January 1, 2021 - December 31, 2022

Served as a trusted business strategist to key clients; aligned communications with client objectives and broader organizational strategy; led cross-functional teams to deliver integrated campaigns.

Communications Manager at IESC (You Lead Project)

January 1, 2022 - December 31, 2023

Drove impactful communications for a non-profit initiative; built essential partnerships with regional agencies and embassies; managed PR and stakeholder engagement; organized events and campaigns to maximize reach and impact.

Group Digital Marketing Manager at Macksons Holdings

January 1, 2024 - Present

Set the strategic direction for the group’s digital future by developing and implementing a unified Brand & Digital Communications strategy across local and global markets. Led performance marketing optimization, data-driven insights, and cross-functional teams to drive growth, brand consistency, and high ROI campaigns. Built a governance framework for brand safety and ensured alignment with all key KPIs.