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Hello, I’m Rameez Fazal. I’m a strategic marketing and communications leader with over 16 years of experience driving integrated brand and growth initiatives for global brands across multiple markets. I excel at building data-driven, customer-centered campaigns that boost revenue, brand equity, and market presence. I lead cross-functional teams, mentor rising talent, and deliver award-winning campaigns for marquee clients such as Nestlé, HSBC, AMEX, Samsung, and ITC. I thrive in fast-paced environments and am passionate about collaborating with clients and stakeholders to achieve measurable ROI while maintaining a strong corporate reputation.…Hello, I’m Rameez Fazal. I’m a strategic marketing and communications leader with over 16 years of experience driving integrated brand and growth initiatives for global brands across multiple markets. I excel at building data-driven, customer-centered campaigns that boost revenue, brand equity, and market presence. I lead cross-functional teams, mentor rising talent, and deliver award-winning campaigns for marquee clients such as Nestlé, HSBC, AMEX, Samsung, and ITC. I thrive in fast-paced environments and am passionate about collaborating with clients and stakeholders to achieve measurable ROI while maintaining a strong corporate reputation.

Rameez Fazal

Brand Strategist, Marketing Strategist, Growth Marketer, +6

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Hello, I’m Rameez Fazal. I’m a strategic marketing and communications leader with over 16 years of experience driving integrated brand and growth initiatives for global brands across multiple markets. I excel at building data-driven, customer-centered campaigns that boost revenue, brand equity, and market presence. I lead cross-functional teams, mentor rising talent, and deliver award-winning campaigns for marquee clients such as Nestlé, HSBC, AMEX, Samsung, and ITC. I thrive in fast-paced environments and am passionate about collaborating with clients and stakeholders to achieve measurable ROI while maintaining a strong corporate reputation.…Hello, I’m Rameez Fazal. I’m a strategic marketing and communications leader with over 16 years of experience driving integrated brand and growth initiatives for global brands across multiple markets. I excel at building data-driven, customer-centered campaigns that boost revenue, brand equity, and market presence. I lead cross-functional teams, mentor rising talent, and deliver award-winning campaigns for marquee clients such as Nestlé, HSBC, AMEX, Samsung, and ITC. I thrive in fast-paced environments and am passionate about collaborating with clients and stakeholders to achieve measurable ROI while maintaining a strong corporate reputation.

Available to hire

Hello, I’m Rameez Fazal. I’m a strategic marketing and communications leader with over 16 years of experience driving integrated brand and growth initiatives for global brands across multiple markets. I excel at building data-driven, customer-centered campaigns that boost revenue, brand equity, and market presence.

I lead cross-functional teams, mentor rising talent, and deliver award-winning campaigns for marquee clients such as Nestlé, HSBC, AMEX, Samsung, and ITC. I thrive in fast-paced environments and am passionate about collaborating with clients and stakeholders to achieve measurable ROI while maintaining a strong corporate reputation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Macksons Holdings

January 1, 2024 - Present

E-commerce & Revenue Growth: Optimized social media performance by 30%, directly increasing online sales conversions by USD 95K through data-driven content strategies and performance marketing

Group Digital Marketing Manager at Macksons Holdings

January 1, 2024 - Present

Set the strategic direction for the group’s digital future by developing and implementing a unified Brand & Digital Communications strategy across local and global markets. Led performance marketing optimization, data-driven insights, and cross-functional teams to drive growth, brand consistency, and high ROI campaigns. Built a governance framework for brand safety and ensured alignment with all key KPIs.

Group Digital Marketing Manager at Macksons Holdings

January 1, 2024 - Present

Set the strategic vision for the group’s digital future by developing and implementing a unified, goal-aligned Brand & Digital Communications strategy across local and global markets. Led performance marketing optimization, data-driven insights, and cross-functional teams to drive growth, brand consistency, and high ROI campaigns. Built a governance framework for brand safety and ensured alignment with all key KPIs.

Communications Manager at IESC (You Lead Project)

January 1, 2022 - December 31, 2023

Drove impactful communications for a non-profit initiative; built essential partnerships with regional agencies and embassies; managed PR and stakeholder engagement; organized events and campaigns to maximize reach and impact.

Account Director at TBWA Sri Lanka

January 1, 2021 - December 31, 2022

Served as a trusted business strategist to key clients; aligned communications with client objectives and broader organizational strategy; led cross-functional teams to deliver integrated campaigns.

Entrepreneurial Achievement at Saatchi & Saatchi Sri Lanka

January 1, 2017 - Present

Helped establish Saatchi & Saatchi Sri Lanka and contributed to early growth; recognized for driving impact and cross-functional collaboration

Senior Brand Manager at Publicis Sri Lanka

January 1, 2016 - January 1, 2017

Led Sri Lanka portfolio and strategic brand initiatives; established cross-functional teams and delivered award-winning campaigns

Brand Manager at Publicis Sri Lanka

January 1, 2015 - January 1, 2016

Managed multiple local and regional brands, increasing market presence and driving growth

Brand Group Head at Publicis Sri Lanka

January 1, 2013 - January 1, 2015

Led group brand strategy and execution for key accounts across Sri Lanka

Brand Executive at Publicis Sri Lanka

January 1, 2011 - January 1, 2013

Early career role in brand development and client servicing

Group Account Director at Publicis Sri Lanka

January 1, 2011 - December 31, 2020

Founded and led the Sri Lankan Saatchi & Saatchi group; provided strategic direction across client portfolios; built and mentored high-performing account teams; drove sustained business growth and profitable revenue.

Business Development Executive at Wavennet International (Pvt) Ltd.

January 1, 2008 - January 1, 2011

Brand Executive at Dentsu Grant

January 1, 2007 - January 1, 2008

Initial experience in brand activation and campaign management