Juan Fernando Rameix

Lead art direction, brand identity development, and visual systems for multinational and regional brands across eight LATAM markets. Translate strategic insights into key visuals, visual narratives, and cohesive brand experiences for digital, social, print, and OOH channels. Lead creative teams of up to 10 professionals across design, illustration, photography, motion, and production, managing concurrent projects across digital, broadcast, and print channels. Integrate generative AI tools into the creative workflow, accelerating ideation and visual exploration. Manage creative production pipelines with budgets exceeding USD 1M, ensuring quality, coherence, and on-time delivery. Co-produced over 150 TV commercials as Executive Producer in partnership with a film director, overseeing the full pipeline from concept to post-production, with active licensing rights sold across Argentina, Chile, Colombia, Peru, Bolivia, Uruguay, Ecuador, Central America, and U.S. Hispanic media. Created 30+

Executive co-producer of 150+ television commercials for the Latin American and U.S. Hispanic markets, overseeing the full pipeline from concept, pre-production, and on-set direction through post-production and final delivery. Editing, color grading, and post-production of productions filmed in Ecuador, Argentina, and Miami, delivering broadcast-ready material for nine markets. Active broadcast licensing rights sold across Argentina, Chile, Colombia, Peru, Bolivia, Uruguay, Ecuador, Central America, and U.S. Hispanic media. Directed and edited international campaigns for Genomma Lab in Colombia and Peru; coordinated cross-market production and post-production teams from Ecuador. Filmed and supervised commercial productions in Miami for Boehringer Ingelheim; managed color grading and final post-production in Argentina for the same client. Integrated AI tools into the post-production workflow (Firefly, HeyGen, ElevenLabs, Pixverse), reducing revision cycles and expanding creative output.

Led branding, rebranding, and design transformation projects across pharma, retail, automotive, consumer goods, and services. Developed identity systems, packaging lines, brand guidelines, and cross-channel visual assets, guiding each through strategy, positioning, and creative direction. Built and directed an in-house content and design studio, reducing outsourcing costs by 25% and expanding delivery capacity for multi-market projects without increasing headcount. Produced and delivered an international campaign in Uruguay for Boehringer Ingelheim, managing cross-border logistics, local crews, and client relationships from pre-production through final delivery. Adapted international campaigns from Europe and the U.S. into market-specific executions, preserving strategic intent while making communication feel genuinely local across each market.