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I am an Art Director and Creative Director with 20+ years of experience leading graphic design, branding, and integrated campaigns for global and regional clients across CPG, pharma, automotive, retail, technology, financial services, and entertainment. I blend strategic thinking with hands-on visual craft, directing multidisciplinary teams from concept through final delivery across digital, broadcast, print, and OOH channels. I have deep experience working within major agency networks including Ogilvy, McCann Erickson, MullenLowe, and JWT, developing campaigns that meet global brand standards while resonating authentically with local audiences. I am fluent in both the strategic and executional dimensions of creative work, with a strong command of AI-augmented workflows that accelerate ideation and expand production possibilities. My additional fluency in U.S. Hispanic market dynamics and cross-cultural communication broadens the reach and relevance of the brands I help build.…I am an Art Director and Creative Director with 20+ years of experience leading graphic design, branding, and integrated campaigns for global and regional clients across CPG, pharma, automotive, retail, technology, financial services, and entertainment. I blend strategic thinking with hands-on visual craft, directing multidisciplinary teams from concept through final delivery across digital, broadcast, print, and OOH channels. I have deep experience working within major agency networks including Ogilvy, McCann Erickson, MullenLowe, and JWT, developing campaigns that meet global brand standards while resonating authentically with local audiences. I am fluent in both the strategic and executional dimensions of creative work, with a strong command of AI-augmented workflows that accelerate ideation and expand production possibilities. My additional fluency in U.S. Hispanic market dynamics and cross-cultural communication broadens the reach and relevance of the brands I help build.

Juan Fernando Rameix

Video Editor, Creative Director, Post-Production, +6

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I am an Art Director and Creative Director with 20+ years of experience leading graphic design, branding, and integrated campaigns for global and regional clients across CPG, pharma, automotive, retail, technology, financial services, and entertainment. I blend strategic thinking with hands-on visual craft, directing multidisciplinary teams from concept through final delivery across digital, broadcast, print, and OOH channels. I have deep experience working within major agency networks including Ogilvy, McCann Erickson, MullenLowe, and JWT, developing campaigns that meet global brand standards while resonating authentically with local audiences. I am fluent in both the strategic and executional dimensions of creative work, with a strong command of AI-augmented workflows that accelerate ideation and expand production possibilities. My additional fluency in U.S. Hispanic market dynamics and cross-cultural communication broadens the reach and relevance of the brands I help build.…I am an Art Director and Creative Director with 20+ years of experience leading graphic design, branding, and integrated campaigns for global and regional clients across CPG, pharma, automotive, retail, technology, financial services, and entertainment. I blend strategic thinking with hands-on visual craft, directing multidisciplinary teams from concept through final delivery across digital, broadcast, print, and OOH channels. I have deep experience working within major agency networks including Ogilvy, McCann Erickson, MullenLowe, and JWT, developing campaigns that meet global brand standards while resonating authentically with local audiences. I am fluent in both the strategic and executional dimensions of creative work, with a strong command of AI-augmented workflows that accelerate ideation and expand production possibilities. My additional fluency in U.S. Hispanic market dynamics and cross-cultural communication broadens the reach and relevance of the brands I help build.

Available to hire

I am an Art Director and Creative Director with 20+ years of experience leading graphic design, branding, and integrated campaigns for global and regional clients across CPG, pharma, automotive, retail, technology, financial services, and entertainment. I blend strategic thinking with hands-on visual craft, directing multidisciplinary teams from concept through final delivery across digital, broadcast, print, and OOH channels.

I have deep experience working within major agency networks including Ogilvy, McCann Erickson, MullenLowe, and JWT, developing campaigns that meet global brand standards while resonating authentically with local audiences. I am fluent in both the strategic and executional dimensions of creative work, with a strong command of AI-augmented workflows that accelerate ideation and expand production possibilities. My additional fluency in U.S. Hispanic market dynamics and cross-cultural communication broadens the reach and relevance of the brands I help build.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Beginner

Portuguese

Beginner

Work Experience

Executive Director and Creative Director - Audiovisual Production and Editing at Madre Ec. / Interpublicist Cia. Ltda.

January 1, 2020 - Present

Executive co-producer of 150+ television commercials for the Latin American and U.S. Hispanic markets, overseeing the full pipeline from concept, pre-production, and on-set direction through post-production and final delivery. Editing, color grading, and post-production of productions filmed in Ecuador, Argentina, and Miami, delivering broadcast-ready material for nine markets. Active broadcast licensing rights sold across Argentina, Chile, Colombia, Peru, Bolivia, Uruguay, Ecuador, Central America, and U.S. Hispanic media. Directed and edited international campaigns for Genomma Lab in Colombia and Peru; coordinated cross-market production and post-production teams from Ecuador. Filmed and supervised commercial productions in Miami for Boehringer Ingelheim; managed color grading and final post-production in Argentina for the same client. Integrated AI tools into the post-production workflow (Firefly, HeyGen, ElevenLabs, Pixverse), reducing revision cycles and expanding creative output.

CEO and Creative Director - Production and Post-Production at Rameix and Asociados Cia. Ltda.

January 1, 2013 - January 1, 2020

Directed the in-house content and design studio, overseeing audiovisual production, editing, and delivery for television, digital, and live events. Directed and filmed an international campaign in Uruguay for Boehringer Ingelheim, managing local production crews and coordinating post-production from Ecuador. Re-edited international campaigns originally developed in Europe and the United States for the Latin American market, adjusting narrative pace, cultural references, and emotional register for each specific audience. Led 80+ brand identity and content production projects, many with integrated audiovisual deliverables for television, social media, and brand activations. Built and directed the in-house production studio, reducing outsourcing costs by 25% through full editorial control of the entire pipeline.

Creative Director - Audiovisual Production and Art Direction at Ogilvy Ecuador

January 1, 2009 - January 1, 2013

Directed visual and audiovisual production for Coca-Cola Ecuador, with campaign adaptations for LATAM markets and award-winning results at regional festivals. Supervised high-end post-production with photographers, retouchers, and illustrators, ensuring visual consistency across all communication pieces. Led the creative launch of the Quito office, establishing production and editing standards for the entire operation. Interpreted and applied international brand guidelines to local productions, adjusting visual language, tone, and cultural references for Ecuadorian and LATAM audiences. Managed accounts in construction, education, banking, and communications, ensuring brand consistency across all touchpoints.

Associate Creative Director - Content and Production at Delta MullenLowe

January 1, 2006 - January 1, 2009

Developed creative concepts, visual systems, and scripts for television programs and large-scale events for Banco del Pichincha Group. Directed content production for campaigns spanning automotive, insurance, banking, entertainment, and retail, each with dedicated audiovisual deliverables. Managed integrated communication strategies across multiple sub-brands of the financial group.

Associate Creative Director - Integrated Campaigns and Production at McCann Erickson

January 1, 2003 - January 1, 2006

Managed Nestle and General Motors (Chevrolet) accounts in Ecuador, collaborating with creative teams across Colombia, Argentina, Venezuela, Brazil, and the United States. Led the Ecuadorian creative team at a regional co-creation summit for General Motors in Boca Raton, FL, alongside creative directors from Detroit to Argentina, developing a unified Chevrolet brand concept for the Americas. Produced and supervised 8+ automobile model launches end to end: from market research and campaign concept through TV production and live launch events. Developed 12+ fully integrated campaigns from concept to air, with direct supervision of every stage of the audiovisual production process.

Copywriter and Graphic Designer - Early Audiovisual Production at J. Walter Thompson

January 1, 2001 - January 1, 2003

Wrote scripts for radio, television, and brand events for national and multinational clients. Filmed a Nestle campaign in Peru with Norlop JWT, gaining early international on-location production experience at the start of my career. Designed brand identity guidelines and campaign frameworks as the foundation for a visual language developed over two decades of practice.

Executive Director and Creative Director at Madre Ec. / Interpublicist Cía. Ltda.

April 1, 2020 - Present

Lead art direction, brand identity development, and visual systems for multinational and regional brands across eight LATAM markets. Translate strategic insights into key visuals, visual narratives, and cohesive brand experiences for digital, social, print, and OOH channels. Lead creative teams of up to 10 professionals across design, illustration, photography, motion, and production, managing concurrent projects across digital, broadcast, and print channels. Integrate generative AI tools into the creative workflow, accelerating ideation and visual exploration. Manage creative production pipelines with budgets exceeding USD 1M, ensuring quality, coherence, and on-time delivery. Co-produced over 150 TV commercials as Executive Producer in partnership with a film director, overseeing the full pipeline from concept to post-production, with active licensing rights sold across Argentina, Chile, Colombia, Peru, Bolivia, Uruguay, Ecuador, Central America, and U.S. Hispanic media. Created 30+

CEO and Creative Director at Rameix and Asociados Cía. Ltda.

January 1, 2013 - March 31, 2020

Led branding, rebranding, and design transformation projects across pharma, retail, automotive, consumer goods, and services. Developed identity systems, packaging lines, brand guidelines, and cross-channel visual assets, guiding each through strategy, positioning, and creative direction. Built and directed an in-house content and design studio, reducing outsourcing costs by 25% and expanding delivery capacity for multi-market projects without increasing headcount. Produced and delivered an international campaign in Uruguay for Boehringer Ingelheim, managing cross-border logistics, local crews, and client relationships from pre-production through final delivery. Adapted international campaigns from Europe and the U.S. into market-specific executions, preserving strategic intent while making communication feel genuinely local across each market.

Creative Director at Ogilvy Ecuador

January 1, 2009 - March 31, 2013

Opened and led Ogilvy's Quito office as Creative Director, assuming full creative responsibility for the city while continuing to oversee key accounts originally managed in Guayaquil. Directed visual design and creative development for Coca-Cola Ecuador, campaigns adapted to LATAM market nuances with award-winning results in regional festivals. Managed accounts in construction, education, banking, and communication, ensuring brand consistency across all touchpoints. Oversaw high-end visual production with audiovisual producers, film directors, photographers, retouchers, and illustrators, maintaining creative quality and brand standards across all executions. Interpreted and applied international brand guidelines to local market executions, ensuring global consistency while adapting tone, visual language, and cultural references to resonate authentically with Ecuadorian and LATAM audiences.

Associate Creative Director at Delta MullenLowe

March 1, 2006 - January 31, 2009

Directed communication strategies for Banco del Pichincha Group; campaigns spanning automotive, insurance, banking, entertainment, and retail sub-brands. Developed creative concepts, visual systems, and scripts for TV shows, large-scale brand events, and BTL activations for Microsoft and other key accounts. Created, scripted, and coordinated the Office 2010 launch event for Ecuador, managing concept development, script writing, and full on-site event direction for Microsoft. Received the Condor de Plata award for a Daewoo automotive campaign; Special Mention and First Place at Revista Diners Awards for a Diners Club campaign, earning invitation to the New York Film Festival.

Associate Creative Director at McCann Erickson

January 1, 2003 - December 31, 2006

Managed Nestlé and General Motors (Chevrolet) accounts in Ecuador and Peru, collaborating with creative teams across Colombia, Argentina, Venezuela, Brazil, and the U.S., delivering 20+ fully integrated campaigns for international brands while adapting regional guidelines to local market realities. Represented Ecuador in a regional co-creation summit for General Motors in Boca Raton, FL, collaborating with creative directors from across the Americas to develop a unified regional concept for the Chevrolet brand.

Copywriter / Graphic Designer at J. Walter Thompson

February 1, 2001 - April 30, 2003

Created scripts for radio, TV, and brand events for national and multinational clients. Designed brand image guidelines and campaign frameworks. Produced a Nestlé campaign in Peru with Norlop JWT, gaining early international production experience across markets.