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I am a video expert and creative director with 15+ years of experience in production and post-production for global brands across Latin America, the U.S. Hispanic market, and Spain. My background spans on-set work, brand strategy, scriptwriting, and art direction, which gives me a holistic view of editing and storytelling. I have served as executive co-producer for 150+ television commercials with active broadcast licensing across LATAM and U.S. Hispanic media, overseeing the full pipeline from concept and on-set direction to post-production and final delivery. I bring deep cultural fluency for Latin audiences, a command of the post-production pipeline, and a track record of incorporating AI tools to accelerate revisions and expand creative output.…I am a video expert and creative director with 15+ years of experience in production and post-production for global brands across Latin America, the U.S. Hispanic market, and Spain. My background spans on-set work, brand strategy, scriptwriting, and art direction, which gives me a holistic view of editing and storytelling. I have served as executive co-producer for 150+ television commercials with active broadcast licensing across LATAM and U.S. Hispanic media, overseeing the full pipeline from concept and on-set direction to post-production and final delivery. I bring deep cultural fluency for Latin audiences, a command of the post-production pipeline, and a track record of incorporating AI tools to accelerate revisions and expand creative output.

Juan Fernando Rameix

Video Editor, Creative Director, Post-Production, +2

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I am a video expert and creative director with 15+ years of experience in production and post-production for global brands across Latin America, the U.S. Hispanic market, and Spain. My background spans on-set work, brand strategy, scriptwriting, and art direction, which gives me a holistic view of editing and storytelling. I have served as executive co-producer for 150+ television commercials with active broadcast licensing across LATAM and U.S. Hispanic media, overseeing the full pipeline from concept and on-set direction to post-production and final delivery. I bring deep cultural fluency for Latin audiences, a command of the post-production pipeline, and a track record of incorporating AI tools to accelerate revisions and expand creative output.…I am a video expert and creative director with 15+ years of experience in production and post-production for global brands across Latin America, the U.S. Hispanic market, and Spain. My background spans on-set work, brand strategy, scriptwriting, and art direction, which gives me a holistic view of editing and storytelling. I have served as executive co-producer for 150+ television commercials with active broadcast licensing across LATAM and U.S. Hispanic media, overseeing the full pipeline from concept and on-set direction to post-production and final delivery. I bring deep cultural fluency for Latin audiences, a command of the post-production pipeline, and a track record of incorporating AI tools to accelerate revisions and expand creative output.

Available to hire

I am a video expert and creative director with 15+ years of experience in production and post-production for global brands across Latin America, the U.S. Hispanic market, and Spain. My background spans on-set work, brand strategy, scriptwriting, and art direction, which gives me a holistic view of editing and storytelling.

I have served as executive co-producer for 150+ television commercials with active broadcast licensing across LATAM and U.S. Hispanic media, overseeing the full pipeline from concept and on-set direction to post-production and final delivery. I bring deep cultural fluency for Latin audiences, a command of the post-production pipeline, and a track record of incorporating AI tools to accelerate revisions and expand creative output.

Skills

Adobe Premiere Pro

Adobe After Effects

DaVinci Resolve Studio

Copywriting

Brand Identity

Experience Level

Adobe Premiere Pro

Expert

Adobe After Effects

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Beginner

Portuguese

Beginner

Work Experience

Executive Director and Creative Director - Audiovisual Production and Editing at Madre Ec. / Interpublicist Cia. Ltda.

January 1, 2020 - Present

Executive co-producer of 150+ television commercials for the Latin American and U.S. Hispanic markets, overseeing the full pipeline from concept, pre-production, and on-set direction through post-production and final delivery. Editing, color grading, and post-production of productions filmed in Ecuador, Argentina, and Miami, delivering broadcast-ready material for nine markets. Active broadcast licensing rights sold across Argentina, Chile, Colombia, Peru, Bolivia, Uruguay, Ecuador, Central America, and U.S. Hispanic media. Directed and edited international campaigns for Genomma Lab in Colombia and Peru; coordinated cross-market production and post-production teams from Ecuador. Filmed and supervised commercial productions in Miami for Boehringer Ingelheim; managed color grading and final post-production in Argentina for the same client. Integrated AI tools into the post-production workflow (Firefly, HeyGen, ElevenLabs, Pixverse), reducing revision cycles and expanding creative output.

CEO and Creative Director - Production and Post-Production at Rameix and Asociados Cia. Ltda.

January 1, 2013 - January 1, 2020

Directed the in-house content and design studio, overseeing audiovisual production, editing, and delivery for television, digital, and live events. Directed and filmed an international campaign in Uruguay for Boehringer Ingelheim, managing local production crews and coordinating post-production from Ecuador. Re-edited international campaigns originally developed in Europe and the United States for the Latin American market, adjusting narrative pace, cultural references, and emotional register for each specific audience. Led 80+ brand identity and content production projects, many with integrated audiovisual deliverables for television, social media, and brand activations. Built and directed the in-house production studio, reducing outsourcing costs by 25% through full editorial control of the entire pipeline.

Creative Director - Audiovisual Production and Art Direction at Ogilvy Ecuador

January 1, 2009 - January 1, 2013

Directed visual and audiovisual production for Coca-Cola Ecuador, with campaign adaptations for LATAM markets and award-winning results at regional festivals. Supervised high-end post-production with photographers, retouchers, and illustrators, ensuring visual consistency across all communication pieces. Led the creative launch of the Quito office, establishing production and editing standards for the entire operation. Interpreted and applied international brand guidelines to local productions, adjusting visual language, tone, and cultural references for Ecuadorian and LATAM audiences. Managed accounts in construction, education, banking, and communications, ensuring brand consistency across all touchpoints.

Associate Creative Director - Content and Production at Delta MullenLowe

January 1, 2006 - January 1, 2009

Developed creative concepts, visual systems, and scripts for television programs and large-scale events for Banco del Pichincha Group. Directed content production for campaigns spanning automotive, insurance, banking, entertainment, and retail, each with dedicated audiovisual deliverables. Managed integrated communication strategies across multiple sub-brands of the financial group.

Associate Creative Director - Integrated Campaigns and Production at McCann Erickson

January 1, 2003 - January 1, 2006

Managed Nestle and General Motors (Chevrolet) accounts in Ecuador, collaborating with creative teams across Colombia, Argentina, Venezuela, Brazil, and the United States. Led the Ecuadorian creative team at a regional co-creation summit for General Motors in Boca Raton, FL, alongside creative directors from Detroit to Argentina, developing a unified Chevrolet brand concept for the Americas. Produced and supervised 8+ automobile model launches end to end: from market research and campaign concept through TV production and live launch events. Developed 12+ fully integrated campaigns from concept to air, with direct supervision of every stage of the audiovisual production process.

Copywriter and Graphic Designer - Early Audiovisual Production at J. Walter Thompson

January 1, 2001 - January 1, 2003

Wrote scripts for radio, television, and brand events for national and multinational clients. Filmed a Nestle campaign in Peru with Norlop JWT, gaining early international on-location production experience at the start of my career. Designed brand identity guidelines and campaign frameworks as the foundation for a visual language developed over two decades of practice.