Available to hire
I’m a social media and marketing strategist with more than 12 years of experience building brands and driving measurable growth across Canada and the Middle East. I’ve led digital campaigns, influencer programs, and cross-platform storytelling for major clients including ExxonMobil and government organizations—boosting visibility, engagement, and revenue through a mix of creativity and data-driven strategy.
Today, I’m based in Vancouver and lead sales and marketing strategy for George Richards Big & Tall, where I increased year-over-year sales by 15% through localized social media campaigns and community-focused activations. I’m fluent in English, Arabic, and Farsi, and I’m passionate about creating meaningful connections online—turning audience attention into real business results.
Experience Level
Language
English
Fluent
Arabic
Fluent
Work Experience
Store Manager at George Richards Big & Tall
January 1, 2024 - November 18, 2025Achieved a 15% YoY sales increase and exceeded targets by 10% at the Wood Grove location through targeted marketing and operational strategies.
Operations Manager at Strong Force
January 1, 2024 - January 1, 2024Directed operations for 65 skilled laborers across Vancouver Island construction projects, ensuring efficiency and client satisfaction. Forged strategic partnerships with construction firms, enhancing brand visibility through marketing initiatives and positioning Strong Force as a key industry player.
Business Development Manager at Armasite Group / Ajyal Group
May 1, 2023 - May 1, 2023Designed and executed multi-channel marketing campaigns for government and private clients, driving engagement and contract wins. Led social media and event marketing efforts, including high-profile exhibitions, to elevate brand presence. Provided data-driven analysis and compliance guidance, optimizing campaign ROI for senior leadership.
Account Manager at Qommunication
January 1, 2019 - January 1, 2019Directed marketing and social media campaigns for clients like ExxonMobil Qatar, amplifying brand reach. Organized large-scale events, including Doha Jewelry & Watches Exhibition, enhancing client visibility. Managed key accounts, delivering tailored strategies to meet client objectives.
Business Development Manager at Hillpoint
May 1, 2018 - May 1, 2018Led a sales team to secure high-value projects, including Qatar Police Academy, driving revenue growth. Built relationships with civil construction firms, expanding market presence. Developed targeted sales strategies, aligning with client needs and company goals.
Branch Manager at Hassanesco
February 1, 2016 - February 1, 2016Increased monthly revenue from $7K to $700K by acquiring key construction clients through strategic sales and marketing. Spearheaded a sales team to achieve market dominance and strengthen client retention through relationship management and promotional efforts.
Marketing Executive / Operational Manager at Embroid Me Qatar
December 1, 2013 - December 1, 2013Managed branding and financial operations, built strong relationships in F&B and construction sectors. Executed marketing initiatives to enhance company visibility and client engagement. Oversaw operational workflows to ensure efficiency and profitability.
Account Manager at Qommunication
December 31, 2017 - December 31, 2017Managed key accounts and marketing projects for multinational clients (e.g., ExxonMobil Qatar); planned and executed cross-platform advertising campaigns (print, digital, influencer-based) that increased client visibility by 60%; supervised creative direction and media production to ensure cohesive brand storytelling; coordinated large-scale public events and PR activations, including the Doha Jewelry & Watches Exhibition; strengthened client retention through performance reports, data-driven recommendations, and proactive relationship management.
Head of Business Development & Strategic Marketing at Armasite Group
December 31, 2023 - December 31, 2023Expanded company operations into international markets (Canada and the Middle East), securing contracts and delivering a 40% revenue increase over three years. Implemented digital transformation strategies including CRM analytics and AI-based targeting to boost customer retention by 30%. Directed award-winning campaigns such as IFS 2019, delivering 23% net profit growth and earning an Inbound Tourism Award in Qatar. Negotiated and managed partnerships with over 250 influencers, aligning campaigns with client KPIs for maximum ROI. Oversaw brand architecture and strategic messaging to elevate corporate reputation.
Store Manager & Marketing Strategist at George Richards Big & Tall
January 1, 2023 - November 18, 2025Led a store to 15% year-over-year sales growth through targeted marketing, operational innovation, and an enhanced in-store experience. Introduced localized marketing and community partnerships to boost brand awareness; optimized product placement and promotional flow using customer analytics, increasing conversion and foot traffic by 10%. Trained and mentored a high-performing team and collaborated with regional management to align store-level tactics with national marketing objectives.
Business Development Manager at Armasite Group / Ajyal Group, Doha, Qatar
May 1, 2023 - May 1, 2023Designed and executed multi-channel marketing campaigns for government and private clients, driving engagement and contract wins. Led social media and event marketing initiatives to elevate brand presence. Provided data-driven analytics and ROI guidance to senior leadership.
Account Manager at Qommunication, Doha, Qatar
January 1, 2019 - January 1, 2019Directed marketing and social media campaigns for clients like ExxonMobil Qatar, amplifying brand reach. Organized large-scale events (e.g., Doha Jewelry & Watches Exhibition) to boost client visibility. Managed key accounts and delivered tailored strategy to meet client objectives.
Operations Manager at Strong Force, Vancouver Island, BC
January 1, 2024 - January 1, 2024Directed operations for 65 skilled laborers across construction projects, ensuring efficiency and client satisfaction. Forged strategic partnerships with construction firms to secure consistent labor contracts. Enhanced visibility through marketing initiatives and positioned the organization as a key industry player.
Business Development Manager at Armase Group / Ajyal Group, Doha, Qatar
May 1, 2023 - May 1, 2023See entry above (duplicate) – consolidated to reflect role in Doha region with focus on government and private sector engagements.
Branch Manager at Hassanesco, Doha, Qatar
February 1, 2016 - February 1, 2016Increased monthly revenue from $7K to $700K by acquiring key construction clients through strategic sales and marketing. Led a sales team and expanded market presence.
Marketing Executive / Operations Manager at Embroid Me Qatar, Doha, Qatar
December 1, 2013 - December 1, 2013Managed branding and financial operations, building relationships in the F&B and construction sectors. Executed marketing initiatives to enhance company visibility and client engagement. Oversaw operational workflows to ensure efficiency and profitability.
Business Development Manager at Hillpoint, Doha, Qatar
May 1, 2018 - May 1, 2018Led a sales team to secure high-value projects, including collaboration with Qatar Police Academy, driving revenue growth. Built relationships with civil construction firms to expand market presence. Developed targeted sales strategies aligned with client needs.
Education
Certificate in Business Development Management at Vancouver Island University
January 1, 2023 - April 1, 2024Higher Diploma in Aircraft Mechanical Engineering at Qatar Aeronautical College
January 1, 2010 - October 1, 2013Certificate in Business Development Management at Vancouver Island University
January 1, 2023 - January 1, 2024Higher Diploma in Aircraft Mechanical Engineering at Qatar Aeronautical College
January 1, 2010 - January 1, 2013Certificate in Business Development Management at Vancouver Island University
January 1, 2023 - April 1, 2024Higher Diploma in Aircraft Mechanical Engineering at Qatar Aeronautical College
January 1, 2010 - October 1, 2013EASA Part 147 Accredited Program at EA SA
January 11, 2030 - November 18, 2025Qualifications
Certificate in Business Development Management
January 1, 2023 - April 1, 2024Higher Diploma in Aircraft Mechanical Engineering
January 1, 2010 - October 1, 2013EASA Part 147 Accredited Program
January 11, 2030 - November 18, 2025Industry Experience
Retail, Real Estate & Construction, Professional Services, Media & Entertainment, Government, Other, Travel & Hospitality
Experience Level
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