Gael Ramirez

Built and managed manual Google Search campaigns with phrase-match keywords and intent-based ad group structure; configured conversion tracking with thank-you pages and primary goals; performed keyword analysis, added negative keywords to reduce waste; created and optimized responsive search ads with ad copy and sitelink extensions; implemented on-page SEO using Yoast SEO; built and managed WordPress websites focusing on UX, page structure, and conversion clarity; created content hubs and guides aligned to keyword intent to support both paid and organic traffic; structured site links based on user intent segmentation (informational, research, commercial).

Assisted in daily store operations, scheduling, and staff coordination in a fast-paced environment. Tracked basic performance metrics (sales, labor efficiency, peak hours) to support daily decision-making. Trained and supervised team members, ensuring consistent procedures and service quality. Handled customer issues professionally, strengthening communication and problem-solving skills. Maintained operational standards and met performance targets under time and pressure constraints.