Ramsha Ekhlaque

Led end-to-end execution and optimization of paid marketing campaigns across Google Ads, META, Apple Search Ads, TikTok and Snapchat for 4 markets, resulting in a +20% uplift in conversions. Launched a 360-degree content revamp across paid channels, driving 2x ad engagement. Optimized ad content through A/B testing, improving campaign efficiency by 15%. Drove content development via Gen AI tools on Google, TikTok and Snapchat, achieving +25% uplift in conversions across four markets. Improved lead time for partner onboarding by 3x through efficient stakeholder management and SOP creation. Managed creative agency relationships from briefing to final approvals, ensuring creatives are tailored to platform objectives. Increased app installs by +15% by launching customer app acquisition projects using in-app assets and automated CRM journeys.

Owned full website lifecycle — development, UX optimization, SEO strategy, localization, and continuous conversion improvements — resulting in 3x business growth and +50% web engagement across GCC. Executed SEO and organic traffic strategy across multiple markets: keyword planning, metadata optimization, structural improvements, and content experience enhancements. Built and optimized landing pages and multi-market campaigns to boost product discovery, on-site engagement, and conversions. Led monthly Website Content Calendar, introducing new layouts, modules, and UX updates to improve user flow and content relevance. Delivered localized and multilingual content (written, creative, visual) tailored for 5+ markets, improving engagement and increasing conversion rates. Conducted A/B tests on homepage layouts, landing pages, CTAs, visual hierarchy, and content placements to increase customer actions. Collaborated with product, supply chain, sales, CRM, and performance teams to deliver

Leading multi-channel acquisition and engagement campaigns across Google, META, Apple Search Ads, TikTok, and Snapchat. Spearheaded content optimization and A/B testing, improving ad engagement by 2x and campaign efficiency by 15% through data-led creative improvements. Driving AI-enhanced content creation (image, video, avatar-based formats), delivering +25% uplift in conversions, and 15% improvement in efficiency. Leading multi-lingual content development for paid assets, ensuring linguistic accuracy & local relevance. Managing creative agencies, leading briefs, content reviews, approvals, and asset localization across markets. Improving customer growth through app acquisition strategies leveraging on-site assets, CRM flows, and UX-led optimizations, aligned with customer journeys, driving +15% installs. Built and optimized standardized SOPs, reducing partner onboarding time by 3x.