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Hi, I’m Ramsha Ekhlaque, a Dubai-based Performance Marketing Specialist who loves turning data into growth. I design and optimize paid media across Google Ads, META, TikTok, Apple Search Ads and Snapchat for multi-market campaigns in the MENA region and beyond. Over the past few years, I’ve steered end-to-end campaigns, led cross-functional teams, and built scalable processes that boost conversions and ROAS. I enjoy blending market research, data analytics, and creative thought to craft campaigns that resonate with diverse audiences. Beyond paid media, I own end-to-end ecommerce marketing initiatives—from SEO and website optimization to omni-channel content calendars and influencer collaborations. I’m passionate about applying Gen AI to content creation and optimization, and I thrive in fast-paced environments that demand stakeholder management, agency partnerships, and data-driven decision-making. In my spare time I’m a fashion and beauty enthusiast who loves writing, photography, travelling, and staying fit.…Hi, I’m Ramsha Ekhlaque, a Dubai-based Performance Marketing Specialist who loves turning data into growth. I design and optimize paid media across Google Ads, META, TikTok, Apple Search Ads and Snapchat for multi-market campaigns in the MENA region and beyond. Over the past few years, I’ve steered end-to-end campaigns, led cross-functional teams, and built scalable processes that boost conversions and ROAS. I enjoy blending market research, data analytics, and creative thought to craft campaigns that resonate with diverse audiences. Beyond paid media, I own end-to-end ecommerce marketing initiatives—from SEO and website optimization to omni-channel content calendars and influencer collaborations. I’m passionate about applying Gen AI to content creation and optimization, and I thrive in fast-paced environments that demand stakeholder management, agency partnerships, and data-driven decision-making. In my spare time I’m a fashion and beauty enthusiast who loves writing, photography, travelling, and staying fit.

Ramsha Ekhlaque

Copywriter, Affiliate Marketer, Marketing Automation Specialist, +7

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Hi, I’m Ramsha Ekhlaque, a Dubai-based Performance Marketing Specialist who loves turning data into growth. I design and optimize paid media across Google Ads, META, TikTok, Apple Search Ads and Snapchat for multi-market campaigns in the MENA region and beyond. Over the past few years, I’ve steered end-to-end campaigns, led cross-functional teams, and built scalable processes that boost conversions and ROAS. I enjoy blending market research, data analytics, and creative thought to craft campaigns that resonate with diverse audiences. Beyond paid media, I own end-to-end ecommerce marketing initiatives—from SEO and website optimization to omni-channel content calendars and influencer collaborations. I’m passionate about applying Gen AI to content creation and optimization, and I thrive in fast-paced environments that demand stakeholder management, agency partnerships, and data-driven decision-making. In my spare time I’m a fashion and beauty enthusiast who loves writing, photography, travelling, and staying fit.…Hi, I’m Ramsha Ekhlaque, a Dubai-based Performance Marketing Specialist who loves turning data into growth. I design and optimize paid media across Google Ads, META, TikTok, Apple Search Ads and Snapchat for multi-market campaigns in the MENA region and beyond. Over the past few years, I’ve steered end-to-end campaigns, led cross-functional teams, and built scalable processes that boost conversions and ROAS. I enjoy blending market research, data analytics, and creative thought to craft campaigns that resonate with diverse audiences. Beyond paid media, I own end-to-end ecommerce marketing initiatives—from SEO and website optimization to omni-channel content calendars and influencer collaborations. I’m passionate about applying Gen AI to content creation and optimization, and I thrive in fast-paced environments that demand stakeholder management, agency partnerships, and data-driven decision-making. In my spare time I’m a fashion and beauty enthusiast who loves writing, photography, travelling, and staying fit.

Available to hire

Hi, I’m Ramsha Ekhlaque, a Dubai-based Performance Marketing Specialist who loves turning data into growth. I design and optimize paid media across Google Ads, META, TikTok, Apple Search Ads and Snapchat for multi-market campaigns in the MENA region and beyond. Over the past few years, I’ve steered end-to-end campaigns, led cross-functional teams, and built scalable processes that boost conversions and ROAS. I enjoy blending market research, data analytics, and creative thought to craft campaigns that resonate with diverse audiences.

Beyond paid media, I own end-to-end ecommerce marketing initiatives—from SEO and website optimization to omni-channel content calendars and influencer collaborations. I’m passionate about applying Gen AI to content creation and optimization, and I thrive in fast-paced environments that demand stakeholder management, agency partnerships, and data-driven decision-making. In my spare time I’m a fashion and beauty enthusiast who loves writing, photography, travelling, and staying fit.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Specialist at Amazon (MENA and Turkey)

September 1, 2024 - November 16, 2025

Leading multi-channel acquisition and engagement campaigns across Google, META, Apple Search Ads, TikTok, and Snapchat. Spearheaded content optimization and A/B testing, improving ad engagement by 2x and campaign efficiency by 15% through data-led creative improvements. Driving AI-enhanced content creation (image, video, avatar-based formats), delivering +25% uplift in conversions, and 15% improvement in efficiency. Leading multi-lingual content development for paid assets, ensuring linguistic accuracy & local relevance. Managing creative agencies, leading briefs, content reviews, approvals, and asset localization across markets. Improving customer growth through app acquisition strategies leveraging on-site assets, CRM flows, and UX-led optimizations, aligned with customer journeys, driving +15% installs. Built and optimized standardized SOPs, reducing partner onboarding time by 3x.

E Commerce Marketing Specialist at Savia Perfume Industry L.L.C

September 1, 2024 - September 1, 2024

Owned full website lifecycle — development, UX optimization, SEO strategy, localization, and continuous conversion improvements — resulting in 3x business growth and +50% web engagement across GCC. Executed SEO and organic traffic strategy across multiple markets: keyword planning, metadata optimization, structural improvements, and content experience enhancements. Built and optimized landing pages and multi-market campaigns to boost product discovery, on-site engagement, and conversions. Led monthly Website Content Calendar, introducing new layouts, modules, and UX updates to improve user flow and content relevance. Delivered localized and multilingual content (written, creative, visual) tailored for 5+ markets, improving engagement and increasing conversion rates. Conducted A/B tests on homepage layouts, landing pages, CTAs, visual hierarchy, and content placements to increase customer actions. Collaborated with product, supply chain, sales, CRM, and performance teams to deliver

Campaign Planning Lead at Alibaba Group

December 1, 2023 - December 1, 2023

Led multi-country campaign calendars, partnering with CRM, performance, design, category, and brand teams to deliver 300+ integrated digital campaigns. Designed and optimized landing pages and on-site modules through A/B testing — improving DAU and CTR by 30%. Built creative templates and campaign brief frameworks, improving campaign efficiency by 20%. Led cross-functional development of app and website content, ensuring consistent experience across touchpoints. Used SQL and Tableau to conduct post-campaign analysis and identify insights for conversion optimization and UX improvements.

Campaign Manager at Alibaba Group

February 1, 2022 - February 1, 2022

Managed and executed major on-site campaigns, including 11.11, achieving 100% target attainment. Launched Daraz Mart, growing monthly buyers by 200,000 through improved landing pages, customer flows, and content strategies. Optimized product pages, category pages, and homepage modules across 10+ cross-category campaigns to increase traffic by 20% and conversions by 10%. Led Daraz Fashion Week campaign, successfully launching 10+ premium fashion brands on Daraz, resulting in a 15% increase in fashion UVs on the platform. Spearheaded digital merchandising strategies that drives customer traffic, conversion & basket size – including product categorization, product page optimization & cross-sell/up-sell strategies.

Performance Marketing Specialist at Amazon (MENA and Turkey)

September 1, 2024 - Present

Led end-to-end execution and optimization of paid marketing campaigns across Google Ads, META, Apple Search Ads, TikTok and Snapchat for 4 markets, resulting in a +20% uplift in conversions. Launched a 360-degree content revamp across paid channels, driving 2x ad engagement. Optimized ad content through A/B testing, improving campaign efficiency by 15%. Drove content development via Gen AI tools on Google, TikTok and Snapchat, achieving +25% uplift in conversions across four markets. Improved lead time for partner onboarding by 3x through efficient stakeholder management and SOP creation. Managed creative agency relationships from briefing to final approvals, ensuring creatives are tailored to platform objectives. Increased app installs by +15% by launching customer app acquisition projects using in-app assets and automated CRM journeys.

Campaign Planning Lead at Alibaba Group

March 1, 2022 - December 1, 2023

Led monthly campaign calendar across 5+ categories with a 10+ member team, delivering 300+ successful launches. Coordinated cross-functional stakeholders (CRM, Email Marketing, Paid Marketing, Affiliate Marketing, Social Media Marketing) to drive a 2x uplift in conversions. Optimized landing pages via A/B testing and digital merchandising, increasing DAU and CTR by 30%. Directed end-to-end mobile app creative strategy for omni-channel campaigns. Built crisp campaign briefs and templates, improving efficiency by 20%. Experimented with new app modules via A/B testing, doubling engagement. Achieved +20% new app buyers through buyer growth programs and vouchers. Conducted post-mortem campaign analysis and data-driven optimization using SQL and Tableau.

Campaign Manager at Alibaba Group

September 1, 2019 - February 1, 2022

Led the strategy and execution of major campaigns, including 11.11, achieving 100% sales and order targets. Launched Daraz Mart, growing the monthly buyer base by 200,000. Directed Daraz Fashion Week, adding 10+ premium brands and increasing fashion UVs by 15%. Drove digital merchandising, including product categorization, page optimization and cross-sell/up-sell. Executed 10+ cross-category campaigns (New Year, Mother’s Day, Valentine’s Day) with traffic and conversion gains of 20% and 10%.