Marketing graduate with strong skills in digital strategy, content creation, and brand development. Experienced in executing multi-channel campaigns, managing partner relationships, and optimizing digital platforms to drive engagement and lead generation. Skilled in Canva, WordPress, GA4, Trello, and Google Workspace. Passionate about community impact, with ongoing volunteer involvement since 2019.

Randi Wiegers

Marketing graduate with strong skills in digital strategy, content creation, and brand development. Experienced in executing multi-channel campaigns, managing partner relationships, and optimizing digital platforms to drive engagement and lead generation. Skilled in Canva, WordPress, GA4, Trello, and Google Workspace. Passionate about community impact, with ongoing volunteer involvement since 2019.

Available to hire

Marketing graduate with strong skills in digital strategy, content creation, and brand development. Experienced in executing multi-channel campaigns, managing partner relationships, and optimizing digital platforms to drive engagement and lead generation. Skilled in Canva, WordPress, GA4, Trello, and Google Workspace. Passionate about community impact, with ongoing volunteer involvement since 2019.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

English
Advanced

Work Experience

Marketing Assistant at Wiegers Financial & Benefits
January 1, 2025 - October 5, 2025
Acted as Compliance Marketing Officer for Manulife Wealth, ensuring national brand standards and messaging alignment. Collaborated with a contracted marketing agency to create materials for multiple companies, gaining direct mentorship in agency best practices and campaign execution. Recruited, onboarded, and managed relationships with 28 Wellness and Preferred Partners. Planned and executed integrated marketing campaigns across digital and print channels, driving measurable engagement. Co-led the launch and ongoing management of the company’s new website (2023), enhancing usability and SEO performance. Produced branded assets and content using Canva, AI tools, and corporate guidelines. Analyzed website analytics, campaign results, and Google Ads performance, generating insights for future campaigns. Coordinated marketing onboarding for new team members and managed project tracking in Trello. Developed and optimized social media strategy, contributing to growth in engagement and foll
Administrative Assistant at Wiegers Financial & Benefits
January 1, 2023 - October 5, 2025
Coordinated scheduling, internal communications, and data tracking to support daily operations. Assisted in developing and distributing promotional materials for early-stage marketing initiatives. Streamlined onboarding processes for new team members, including marketing orientation tasks. Prepared reports and maintained records that improved efficiency and organization.

Education

Bachelor of Commerce – Marketing at University of Saskatchewan
January 11, 2030 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Expert

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