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I’m Randy Natanael, a performance marketer with 10 years of experience running Google Ads and Meta (including TikTok and X/Twitter) campaigns across e-commerce, travel, FMCG, and lead-generation clients in Indonesia, Singapore, and the U.S. I focus on campaign strategy, budget optimization, and measurable improvements through hands-on testing of audiences, creatives, and landing page elements. In my recent role at Khepri Digital, I manage Meta and Google Ads for Singaporean and selected U.S. clients, delivering weekly and monthly insights and building automated reporting tools to keep stakeholders aligned. I also enjoy mentoring and training others—having served as a Facebook/TikTok Ads trainer at GroupM and a Google Ads trainer for Qari(r) Generator—while continuously refining processes like creative scoring and ad fatigue frameworks to maintain performance over time.…I’m Randy Natanael, a performance marketer with 10 years of experience running Google Ads and Meta (including TikTok and X/Twitter) campaigns across e-commerce, travel, FMCG, and lead-generation clients in Indonesia, Singapore, and the U.S. I focus on campaign strategy, budget optimization, and measurable improvements through hands-on testing of audiences, creatives, and landing page elements. In my recent role at Khepri Digital, I manage Meta and Google Ads for Singaporean and selected U.S. clients, delivering weekly and monthly insights and building automated reporting tools to keep stakeholders aligned. I also enjoy mentoring and training others—having served as a Facebook/TikTok Ads trainer at GroupM and a Google Ads trainer for Qari(r) Generator—while continuously refining processes like creative scoring and ad fatigue frameworks to maintain performance over time.

Randy Natanael

Performance Marketer, Digital Marketer, Growth Marketer, +2

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I’m Randy Natanael, a performance marketer with 10 years of experience running Google Ads and Meta (including TikTok and X/Twitter) campaigns across e-commerce, travel, FMCG, and lead-generation clients in Indonesia, Singapore, and the U.S. I focus on campaign strategy, budget optimization, and measurable improvements through hands-on testing of audiences, creatives, and landing page elements. In my recent role at Khepri Digital, I manage Meta and Google Ads for Singaporean and selected U.S. clients, delivering weekly and monthly insights and building automated reporting tools to keep stakeholders aligned. I also enjoy mentoring and training others—having served as a Facebook/TikTok Ads trainer at GroupM and a Google Ads trainer for Qari(r) Generator—while continuously refining processes like creative scoring and ad fatigue frameworks to maintain performance over time.…I’m Randy Natanael, a performance marketer with 10 years of experience running Google Ads and Meta (including TikTok and X/Twitter) campaigns across e-commerce, travel, FMCG, and lead-generation clients in Indonesia, Singapore, and the U.S. I focus on campaign strategy, budget optimization, and measurable improvements through hands-on testing of audiences, creatives, and landing page elements. In my recent role at Khepri Digital, I manage Meta and Google Ads for Singaporean and selected U.S. clients, delivering weekly and monthly insights and building automated reporting tools to keep stakeholders aligned. I also enjoy mentoring and training others—having served as a Facebook/TikTok Ads trainer at GroupM and a Google Ads trainer for Qari(r) Generator—while continuously refining processes like creative scoring and ad fatigue frameworks to maintain performance over time.

Available to hire

I’m Randy Natanael, a performance marketer with 10 years of experience running Google Ads and Meta (including TikTok and X/Twitter) campaigns across e-commerce, travel, FMCG, and lead-generation clients in Indonesia, Singapore, and the U.S. I focus on campaign strategy, budget optimization, and measurable improvements through hands-on testing of audiences, creatives, and landing page elements.

In my recent role at Khepri Digital, I manage Meta and Google Ads for Singaporean and selected U.S. clients, delivering weekly and monthly insights and building automated reporting tools to keep stakeholders aligned. I also enjoy mentoring and training others—having served as a Facebook/TikTok Ads trainer at GroupM and a Google Ads trainer for Qari® Generator—while continuously refining processes like creative scoring and ad fatigue frameworks to maintain performance over time.

Skills

Google Ads

Facebook Ads

SEO

Experience Level

Google Ads

Expert

Facebook Ads

Expert

SEO

Intermediate

Language

English

Advanced

Work Experience

Senior Performance Marketer at Khepri Digital

February 1, 2025 - Present

Manage Meta and Google Ads campaigns for Singaporean and select U.S. clients; deliver weekly/monthly reporting with performance insights. Recommend landing page and ad creative improvements based on data. Build automated budget pacing sheets and weekly reports using scripts, sending directly to stakeholders via Slack. Create ad creative scoring and ad fatigue frameworks for timely creative rotation/scaling, and coordinate execution with a distributed remote team.

Independent Project Creator & Marketer at Mobee Cars Indonesia & Malaysia

July 1, 2024 - Present

Created and managed Google and Meta Ads for lead generation. Worked to improve and maintain lead volume and lead quality month over month.

Executive, Social at GroupM

January 1, 2022 - October 1, 2024

Managed Meta, TikTok, and Twitter Ads for clients across categories including Otsuka, The Body Shop, Bank Jago, Castrol, and Combiphar. Owned campaign objectives across awareness, video views, traffic, lead generation, app promotion, engagement, and sales. Monitored performance and optimized targeting, bidding, and budgets to maximize ROAS and key KPIs, while producing weekly and monthly performance reports with actionable recommendations.

Growth Marketing Strategist at Studio Darshana

December 1, 2019 - December 1, 2021

Optimized Meta Ads CPAS and managed Tokopedia and Shopee Ads to drive growth for Indonesian MSMEs. Used A/B testing on ad creatives, audience demographics, and campaign settings to improve conversion rate, analyzing user behavior and iterating toward better performance outcomes.

Google Ads Account Optimizer at Nusatrip

July 1, 2017 - September 1, 2019

Optimized Google Ads Search campaigns for travel reservations. Worked on ad copy, bid management, performance analysis, A/B testing, and ongoing optimization to improve campaign effectiveness and ROI.

Digital Marketing Assistant at i-Showcase Inc.

June 1, 2015 - December 1, 2020

Managed SEO and Google Ads for 20+ clients in the jewelry and watch industry. Conducted keyword research to identify customer search terms, set up and launched Google Ads campaigns, and added negative keywords to reduce irrelevant or low-converting impressions.