Raneem Hamouda

Led the rollout of Salesforce CRM across Jeddah and Riyadh, optimizing lead tracking, sales conversion, and reporting accuracy. Developed a performance-based brokerage program aligned with company standards. Built and implemented a data enhancement and pipeline visibility strategy to support sales efficiency and informed decision-making. Delivered detailed market studies and competitive intelligence to guide regional positioning, pricing, and client targeting. Trained sales teams on high-value client engagement and investment strategies supported by presentations on Saudi regulatory frameworks.

Directed comprehensive audits of digital customer success operations, driving improvements in campaign delivery, creative performance, and ROI for medium-to-large enterprise advertisers across MENA. Led and coached teams enhancing SMB campaign execution through streamlined workflows, process optimization, and adoption of best practices. Promoted to team lead of 12 account executives, leading performance reporting, creative strategy alignment, and advanced campaign optimizations including brand lift studies and A/B testing. Established quality frameworks ensuring campaign health and reporting accuracy aligned with Snapchat’s performance standards and advertiser KPIs.

Enhanced service quality and workflows with the operations team, improving efficiency and client satisfaction. Established KPIs for operational teams, driving performance improvements and accountability. Streamlined internal communication, increasing the number of successfully processed client applications. Optimized CRMs and improved Applicant Support Team responsiveness. Expanded international supplier and verification networks covering India and Europe, boosting service reliability.