Available to hire
I am a strategic marketing and business development leader with a proven record of delivering high-impact growth strategies across multiple industries and markets. I excel in driving revenue through innovative campaigns, advanced data analytics, and customer-focused solutions. I am proficient at leading market intelligence, competitive benchmarking, and cross-functional alignment to shape business strategies and capture new opportunities.
I am recognized for building operational excellence, maximizing performance, and achieving measurable results in both B2B and B2C sectors. I thrive in collaborating with teams and clients to optimize communication, enhance client retention, and streamline sales and marketing operations using tools like Salesforce and CRM systems.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Work Experience
Sales & Marketing Operations Lead, Quality Analyst & Team Lead at Knight Frank
March 31, 2023 - August 17, 2025Directed comprehensive audits of digital customer success operations to improve campaign delivery, creative performance, and ROI for medium-to-large enterprise advertisers across MENA. Led and coached a team of 6 Account Managers to enhance SMB campaign execution through streamlined workflows and process optimization. Promoted to Team Lead of 12 Account Executives, spearheading performance reporting, creative strategy alignment, and advanced campaign optimizations including brand lift studies and A/B testing for top-tier clients. Established robust quality frameworks to ensure campaign health, reporting accuracy, and creative benchmarking aligned with Snapchat’s performance standards and advertiser KPIs. Collaborated with MENA advertisers to design data-driven media strategies that consistently exceeded ROI targets and elevated client satisfaction. Optimized communication and performance tracking via Salesforce, improving client visibility, retention, and upsell opportunities.
Senior Property Consultant at Al-Tameer Arabian
March 31, 2021 - August 17, 2025Built and nurtured strong client relationships across Saudi Arabia and Egypt by leveraging strategic networking, social media, and industry events. Drove high-impact Google and Meta campaigns, increasing digital visibility and generating qualified property leads. Closed 124 MEGP in sales including apartments, duplexes, and clinics by showcasing prime locations and amenities through compelling presentations and site visits. Delivered tailored market analyses and investment solutions for international and GCC clients, facilitating seamless transactions and repeat business. Developed tailored client proposals and closed high-value deals with leading developers such as Emaar, SODIC, and Orascom, boosting transaction success and client satisfaction. Optimized CRM systems to streamline communication, enhance client retention, and conversion rates. Created impactful content and executed successful Google AdWords campaigns, driving engagement and qualified lead generation. Achieved 141.5 MEGP
Marketing and Business Development Coordinator at International Specialized Verification Services
January 31, 2023 - August 17, 2025Enhanced service quality and workflows with the operations team, improving efficiency and client satisfaction. Established KPIs for operational teams, driving performance improvements and accountability. Streamlined internal communication, increasing successful client application processing. Optimized CRM systems and improved applicant support team responsiveness. Expanded international supplier and verification networks to cover India and Europe, boosting service reliability.
Marketing and Communication Intern at Schindler
April 30, 2020 - August 17, 2025Evaluated business processes and implemented targeted solutions to reduce bottlenecks and significantly improve workflow productivity. Conducted competitive analysis to identify growth opportunities, increasing market share and accelerating client acquisition. Led process reviews and developed optimization strategies, enhancing team performance and reducing project turnaround times. Created and executed proposals and streamlined procedures, attracting new clients and driving revenue growth while improving client satisfaction. Collaborated with the team to introduce Apple Pay to the Capital Market Authority (CMA), gaining official approval, and conducted extensive research on its potential to enhance the daily lives of Saudi residents. Developed LinkedIn and Facebook pages for Schindler CAI. Handled customer requests and recording through the CRM system. Implemented and launched a Learning Management System campaign across branches in Egypt, conducting internal and external event and ca
Sales & Marketing Operations Lead at Genpact, Snap Inc.
December 1, 2018 - PresentLed the rollout of Salesforce CRM across Jeddah and Riyadh, optimizing lead tracking, sales conversion, and reporting accuracy. Developed a performance-based brokerage program aligned with Knight Frank standards, including onboarding structure, KPIs, and action plans. Built and implemented a data enhancement and pipeline visibility strategy to support sales efficiency and informed decision-making. Delivered detailed market studies and competitive intelligence to guide regional positioning, pricing, and client targeting. Trained sales teams on high-value client engagement and investment strategy supported by presentations on Saudi regulatory frameworks, including the Investment Residency Law.
Sales & Marketing Operations Lead at Genpact, Snap.inc
February 1, 2025 - PresentLed the rollout of Salesforce CRM across Jeddah and Riyadh, optimizing lead tracking, sales conversion, and reporting accuracy. Developed a performance-based brokerage program aligned with company standards. Built and implemented a data enhancement and pipeline visibility strategy to support sales efficiency and informed decision-making. Delivered detailed market studies and competitive intelligence to guide regional positioning, pricing, and client targeting. Trained sales teams on high-value client engagement and investment strategies supported by presentations on Saudi regulatory frameworks.
Sales & Marketing Operations Lead | Quality Analyst & Team Lead at Knight Frank - KSA, Riyadh
January 31, 2025 - August 17, 2025Directed comprehensive audits of digital customer success operations, driving improvements in campaign delivery, creative performance, and ROI for medium-to-large enterprise advertisers across MENA. Led and coached teams enhancing SMB campaign execution through streamlined workflows, process optimization, and adoption of best practices. Promoted to team lead of 12 account executives, leading performance reporting, creative strategy alignment, and advanced campaign optimizations including brand lift studies and A/B testing. Established quality frameworks ensuring campaign health and reporting accuracy aligned with Snapchat’s performance standards and advertiser KPIs.
Senior Property Consultant at Al-Tameer Arabian - Egypt, Cairo
March 31, 2021 - August 17, 2025Built and nurtured strong client relationships across Saudi Arabia and Egypt through strategic networking, social media, and industry events. Drove high-impact Google and Meta campaigns, increasing digital visibility and generating qualified property leads. Closed high-value sales including multiple apartments, duplexes, and clinics by showcasing prime locations and amenities with compelling presentations and site visits. Delivered tailored market analyses and investment solutions for international and GCC clients, facilitating seamless transactions and repeat business. Optimized CRM systems to enhance client retention and conversions.
Marketing and Property Consultant at Boulevard Misr - Egypt, Cairo
April 30, 2020 - August 17, 2025Conducted in-depth market research to identify high-yield opportunities, enabling data-driven investor decisions in Egypt's property market. Developed tailored client proposals and closed deals with leading developers such as Emaar, SODIC, and Orascom, boosting transaction success and client satisfaction. Created impactful content and executed successful Google AdWords campaigns driving engagement and qualified lead generation. Achieved sales exceeding targets, significantly contributing to company revenue growth.
Marketing and Business Development Coordinator at International Specialized Verification Services - KSA, Riyadh
March 31, 2023 - August 17, 2025Enhanced service quality and workflows with the operations team, improving efficiency and client satisfaction. Established KPIs for operational teams, driving performance improvements and accountability. Streamlined internal communication, increasing the number of successfully processed client applications. Optimized CRMs and improved Applicant Support Team responsiveness. Expanded international supplier and verification networks covering India and Europe, boosting service reliability.
Marketing and Communication Intern at Schindler - Egypt, Cairo
August 31, 2019 - August 17, 2025Evaluated business processes and implemented targeted solutions, reducing bottlenecks and significantly improving workflow productivity. Conducted competitive analysis to identify growth opportunities, resulting in increased market share and accelerated client acquisition. Led process reviews and developed optimization strategies, enhancing team performance and reducing project turnaround times. Created and executed proposals and streamlined procedures to attract new clients and drive revenue growth while improving client satisfaction. Collaborated to introduce Apple Pay to the Capital Market Authority, gaining official approval and conducting extensive research on its potential to enhance daily lives of Saudi residents.
Sales & Marketing Operations Lead at Knight Frank - KSA, Riyadh
December 31, 2021 - August 17, 2025Built and nurtured strong client relationships across Saudi Arabia and Egypt, leveraging strategic networking, social media, and industry events. Drove impactful Google and Meta campaigns increasing digital visibility and generating qualified property leads. Closed 124 MEGP in sales by showcasing prime locations and amenities through compelling presentations and site visits. Delivered tailored market analyses and investment solutions for international and GCC clients, facilitating seamless transactions and repeat business.
Education
Bachelor of Business in Marketing at Prince Sultan University
January 1, 2017 - January 1, 2019Bachelor of Business in Marketing at Prince Sultan University
January 1, 2017 - December 31, 2019Qualifications
Industry Experience
Professional Services, Real Estate & Construction, Retail, Software & Internet, Financial Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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