Rania Khuffash

Creative Team Lead, Creative Strategist at Renowned Agency – Dubai

Led a team of 6 strategists and editors managing multiple client accounts, schedules, deliverables, and creative output. Reported to the CEO and acted as main contact for team updates and support. Oversaw and quality-checked all creative outputs including social posts and pitches. Managed end-to-end organic social media campaigns across platforms such as YouTube, TikTok, Instagram, and LinkedIn for mid-sized businesses. Scaled a law firm’s TikTok followers from under 100 to over 1,000 with view counts up to 50K+. Developed agency processes, creative workflows, briefing systems, and internal reviews. Onboarded new clients and supported growth across multiple accounts through content planning, creative development, and social media rollouts. Produced storyboards for video editors and managed social media content production, briefs, timelines, and edits ensuring consistent on-brand deliverables. Shot and edited short-form videos using CapCut when needed. Built templates for briefs and c

Creative Team Lead, Creative Strategist at Renowned Agency

Led a team of 6 strategists and editors across multiple client accounts, managing schedules, deliverables, and creative output. Reported directly to the CEO and acted as the main point of contact for team updates and support. Oversaw quality checks for all creative deliverables—from social posts to pitches. Conducted weekly brainstorms, pitch development, and team meetings. Managed end-to-end campaign planning and execution of organic social media campaigns across YouTube, TikTok, Instagram, and LinkedIn to raise brand visibility, engagement, and audience growth for mid-sized businesses. Onboarded new clients, helped define creative direction, and set up account systems from day one. Supported growth across multiple accounts, including content planning, creative development, and social media rollout. Translated marketing ideas into clear storyboard updates for editors and producers. Produced and edited short-form videos in CapCut when needed. Built templates for briefs, timelines, an

Created social-first graphics in Canva and supported content rollout across Instagram, TikTok, and LinkedIn. Developed campaign content focusing on storytelling and digital strategy for Dogs Trust. Edited short-form video content and provided social strategy for small businesses including a travel agency and a journaling brand. Produced and edited visual content using CapCut, Photoshop, and Canva maintaining consistent brand style. Monitored social media performance and analytics, providing clients with regular reports including insights on engagement rates, audience growth, and recommendations for improvement. Created pitch decks and creative treatments winning repeat business for social media and video campaigns. Leveraged platform-specific trends (TikTok, Instagram Reels) to maximize engagement and audience reach.

Creative Strategy & Video Editing at Freelance

Created social-first graphics in Canva and supported content rollout across Instagram, TikTok, and LinkedIn. Developed campaign content for Dogs Trust, focusing on storytelling and digital strategy. Edited short-form video content and provided social strategy for small businesses, including a travel agency and a journaling brand. Produced and edited visual content using CapCut, Photoshop, and Canva, maintaining a consistent brand voice. Monitored social media performance and delivered regular client reports showing engagement and audience growth; created pitch decks and creative treatments; collaborated with on-site creators and freelancers; ensured timely delivery and on-brand outputs.

Creative Lead at Vidsy – London

Led production of over 90 creative video campaigns for global clients including PepsiCo, Garnier, Amex, Tinder, and Henkel from pitch to delivery. Directed a L’Oréal Paris campaign that helped a product reach #1 in the UK market, overseeing social rollout and digital out-of-home placements. Helped acquire and manage the American Express account leading four pilot projects from ideation to delivery. Wrote scripts for branded content and guided filmmakers and designers to maintain consistent storytelling across platforms. Managed motion graphics team ensuring smooth collaboration and quality output. Created clear creative briefs for motion designers and filmmakers to deliver strong results. Managed client feedback professionally and provided art direction aligned with brand and campaign goals. Presented storyboards, copy, concepts, and final content to senior client teams. Worked directly with and briefed UGC creators. Collaborated with clients to align objectives and reduce feedback

Creative Lead (Creative to Creative Lead) at Vidsy

Led the production of 90+ creative video campaigns for global clients (PepsiCo, Garnier, Amex, Tinder, Henkel) from pitch to delivery. Directed campaigns that reached UK #1 for L’Oréal Paris and led creative across social rollouts and DOOH placements. Helped acquire American Express as a client, guiding four pilot projects from ideation to delivery. Wrote scripts for branded content and guided directors/ designers to maintain storytelling consistency across platforms. Managed motion graphics team and ensured high-quality output, translating client needs into clear briefs and overseeing end-to-end production (on-set coordination, pre/post workflows). Collaborated on TikTok Creative Exchange productions, mentored junior creatives, and oversaw QA for over 200 deliverables.

Senior Content Executive at Not Actual Size – London

Managed Dove Organic's Instagram channel including calendar scheduling and ideation, helping the channel reach 500k followers. Managed full production of Dove Organic’s multi-channel campaigns from pre-production to on-set shoots and delivery for Dove and Signal. Worked directly with global and local teams. Oversaw launches of Dove’s purpose campaigns (Getty collaboration and The Crown projects) and relaunch of dove.com website version 2.0. Created monthly, quarterly, and annual Instagram analytics performance reports analyzing KPIs. Supervised production budgets up to £200k ensuring cost efficiency and meeting client expectations. Served as on-set producer for video and still-life shoots liaising with photographers, retouchers, and stylists. Managed client on-set, coordinated their time, live feedback, and ensured smooth communication throughout shoot days. Wrote all feedback and retouching notes overseeing final asset delivery to meet brand standards. Created detailed copywritin