Ranjith Haridas

Advised enterprise clients on CRM and lifecycle strategies with focus on revenue operations, lead management, and customer engagement. Led scalable CRM and automation frameworks aligned with commercial objectives. Translated business goals into platform-ready solutions; defined integration patterns across CRM, marketing automation, and reporting layers. Contributed to internal delivery frameworks, templates, and coding standards. Supported KPI design, attribution logic, and CRM performance insights.

Implemented Salesforce Marketing Cloud instances for multiple clients, handled AMPscript, SQL, SSJS, Journey Builder, Automation Studio, and Email Studio. Used AMPscript and dynamic blocks to deliver hyper-personalized content with email templates. Collaborated with global business units to ensure CRM solutions aligned with long-term commercial strategies. Improved campaign effectiveness through audience modeling and A/B testing frameworks. Built Bloomreach-based multi-step campaigns with personalization layers using Jinja and product catalog integrations.

Delivered enterprise Salesforce Marketing Cloud implementations across B2C and regulated industries. Led lifecycle design, data integration, consent governance, and omnichannel activation strategies. Supported migrations, go-lives, and optimization initiatives with focus on scalability and reliability. Worked closely with data, analytics, and marketing teams to ensure CRM programs delivered measurable business value.