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I am a CRM and lifecycle marketing leader with over a decade of global experience across multi-brand environments. I design and scale customer journeys in Salesforce Marketing Cloud, focusing on segmentation, personalization, and measurable business impact. I partner with brand and data teams to translate business goals into platform-ready solutions, driving continuous optimization through testing, AI-driven insights, and cross-channel activation.…I am a CRM and lifecycle marketing leader with over a decade of global experience across multi-brand environments. I design and scale customer journeys in Salesforce Marketing Cloud, focusing on segmentation, personalization, and measurable business impact. I partner with brand and data teams to translate business goals into platform-ready solutions, driving continuous optimization through testing, AI-driven insights, and cross-channel activation.

Ranjith Haridas

Marketing Automation Specialist, Marketing Strategist, Growth Marketer, +2

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I am a CRM and lifecycle marketing leader with over a decade of global experience across multi-brand environments. I design and scale customer journeys in Salesforce Marketing Cloud, focusing on segmentation, personalization, and measurable business impact. I partner with brand and data teams to translate business goals into platform-ready solutions, driving continuous optimization through testing, AI-driven insights, and cross-channel activation.…I am a CRM and lifecycle marketing leader with over a decade of global experience across multi-brand environments. I design and scale customer journeys in Salesforce Marketing Cloud, focusing on segmentation, personalization, and measurable business impact. I partner with brand and data teams to translate business goals into platform-ready solutions, driving continuous optimization through testing, AI-driven insights, and cross-channel activation.

Available to hire

I am a CRM and lifecycle marketing leader with over a decade of global experience across multi-brand environments. I design and scale customer journeys in Salesforce Marketing Cloud, focusing on segmentation, personalization, and measurable business impact.
I partner with brand and data teams to translate business goals into platform-ready solutions, driving continuous optimization through testing, AI-driven insights, and cross-channel activation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Danish

Beginner

Kannada

Fluent

Hindi

Fluent

Telugu

Advanced

Work Experience

Senior CRM Consultant at Impact Commerce

February 1, 2024 - November 1, 2024

Implemented Salesforce Marketing Cloud instances for multiple clients, handled AMPscript, SQL, SSJS, Journey Builder, Automation Studio, and Email Studio. Used AMPscript and dynamic blocks to deliver hyper-personalized content with email templates. Collaborated with global business units to ensure CRM solutions aligned with long-term commercial strategies. Improved campaign effectiveness through audience modeling and A/B testing frameworks. Built Bloomreach-based multi-step campaigns with personalization layers using Jinja and product catalog integrations.

Architecture & Integration Specialist at Accenture

December 1, 2020 - July 1, 2023

Designed and deployed scalable Salesforce Marketing Cloud solutions for automotive and consumer goods industries. Managed end-to-end technical implementation of platform enhancements including real-time data sync, API integrations, and automation workflows. Collaborated with global business units to align CRM solutions with long-term commercial strategies and implemented personalization layers using templating (including Jinja) and product catalog integrations.

Senior Application Consultant at Wunderman Thompson MAP

September 1, 2018 - November 1, 2020

Delivered full lifecycle SFMC implementations for B2B clients across Nordic markets. Built lead nurturing flows, scoring models, and sales enablement journeys for clients in SaaS, education, and healthcare. Scoped and implemented real-time data syncing, end-to-end SFMC components (Email Studio, Journey Builder, Automation Studio), and integrated CRM data into marketing workflows.

Senior Salesforce Consultant at Impact Commerce

February 1, 2024 - November 1, 2024

Advised enterprise clients on CRM and lifecycle strategies with focus on revenue operations, lead management, and customer engagement. Led scalable CRM and automation frameworks aligned with commercial objectives. Translated business goals into platform-ready solutions; defined integration patterns across CRM, marketing automation, and reporting layers. Contributed to internal delivery frameworks, templates, and coding standards. Supported KPI design, attribution logic, and CRM performance insights.

Business & Integration Architect Specialist at Accenture

December 1, 2020 - July 1, 2023

Delivered enterprise Salesforce Marketing Cloud implementations across B2C and regulated industries. Led lifecycle design, data integration, consent governance, and omnichannel activation strategies. Supported migrations, go-lives, and optimization initiatives with focus on scalability and reliability. Worked closely with data, analytics, and marketing teams to ensure CRM programs delivered measurable business value.