I'm a content marketing and organic acquisitions specialist with seven years of experience, including three years leading marketing at a global B2B company. My work centers around building revenue-driven content strategies and scalable growth. I spearheaded the implementation of a comprehensive, revenue-driven and data-backed marketing strategy that transformed inbound lead generation. In recent years, with AI reshaping how users discover and consume information, I've increasingly focused on AI-driven visibility. I actively leverage automation tools and AI workflows to scale content operations, streamline production and analytics, and adapt strategies for both traditional search engines and emerging AI discovery platforms.

I'm a content marketing and organic acquisitions specialist with seven years of experience, including three years leading marketing at a global B2B company. My work centers around building revenue-driven content strategies and scalable growth. I spearheaded the implementation of a comprehensive, revenue-driven and data-backed marketing strategy that transformed inbound lead generation. In recent years, with AI reshaping how users discover and consume information, I've increasingly focused on AI-driven visibility. I actively leverage automation tools and AI workflows to scale content operations, streamline production and analytics, and adapt strategies for both traditional search engines and emerging AI discovery platforms.

Available to hire

I’m a content marketing and organic acquisitions specialist with seven years of experience, including three years leading marketing at a global B2B company. My work centers around building revenue-driven content strategies and scalable growth. I spearheaded the implementation of a comprehensive, revenue-driven and data-backed marketing strategy that transformed inbound lead generation.

In recent years, with AI reshaping how users discover and consume information, I’ve increasingly focused on AI-driven visibility. I actively leverage automation tools and AI workflows to scale content operations, streamline production and analytics, and adapt strategies for both traditional search engines and emerging AI discovery platforms.

See more

Experience Level

Expert

Language

English
Fluent
French
Fluent
Arabic
Fluent

Work Experience

Growth Marketing Lead at Tunisia Results
June 1, 2023 - Present
+290% growth in qualified B2B leads; 7-figure revenue growth; +51% conversion rate.
Content Production Lead at DocShipper Group (Tunisia)
June 1, 2022 - June 1, 2023
Led content production across 11 websites, oversaw strategy, briefs creation, writer recruitment, and team development.
Content Recruiter / Project Manager at AJO O (Web-Marketing Agency)
December 1, 2019 - December 1, 2021
Recruited copywriters, freelancers and managed project timelines for on-time, quality content delivery.
Head of Content at AJO O (Web-Marketing Agency)
February 1, 2019 - June 1, 2022
Produced high-quality content across 200+ websites; drafted precise landing page guidelines for designers and front-end developers.
Freelance SEO Consultant at Self-Employed
February 1, 2019 - June 1, 2022
Provided SEO consulting and copywriting services to professionals, focusing on SMBs and startups; delivered on-page optimization, content strategy, and link-building guidance.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Media & Entertainment