I'm a content marketing and organic acquisitions specialist with seven years of experience, including three years leading marketing at a global B2B company.

About

I’m a content marketing and organic acquisitions specialist with seven years of experience, including three years leading marketing at a global B2B company. My work centers around building revenue-driven content strategies and scalable growth. I spearheaded the implementation of a comprehensive, revenue-driven and data-backed marketing strategy that transformed inbound lead generation.

In recent years, with AI reshaping how users discover and consume information, I’ve increasingly focused on AI-driven visibility. I actively leverage automation tools and AI workflows to scale content operations, streamline production and analytics, and adapt strategies for both traditional search engines and emerging AI discovery platforms.

  • 7 years' experience
  • Joined June 2026

Skills· 2

Languages

  • EnglishFluent
  • FrenchFluent
  • ArabicFluent

Industry experience

  • Professional Services
  • Software & Internet
  • Media & Entertainment

Work experience· 5 roles

Growth Marketing Lead · Tunisia ResultsJun 2023 – Present · 3 yrs 6 mos

+290% growth in qualified B2B leads; 7-figure revenue growth; +51% conversion rate.

Content Production Lead · DocShipper Group (Tunisia)Jun 2022 – Jun 2023 · 1 yr 1 mo

Led content production across 11 websites, oversaw strategy, briefs creation, writer recruitment, and team development.

Content Recruiter / Project Manager · AJO O (Web-Marketing Agency)Dec 2019 – Dec 2021 · 2 yrs 1 mo

Recruited copywriters, freelancers and managed project timelines for on-time, quality content delivery.

Head of Content · AJO O (Web-Marketing Agency)Feb 2019 – Jun 2022 · 3 yrs 5 mos
Freelance SEO Consultant · Self-EmployedFeb 2019 – Jun 2022 · 3 yrs 5 mos

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