I’m a Social Media Manager and Content Strategist with over six years of experience helping hospitality, lifestyle and creative brands build meaningful online communities through strategic, creative and results-driven content. My background combines social media strategy, content planning, client management, creative direction and photography, allowing me to bridge the gap between brand vision and engaging digital storytelling. I’ve led social media for luxury hospitality brands, Michelin-starred restaurants and independent businesses, managing everything from strategy and editorial planning to content production, reporting and cross-functional collaboration. I enjoy working in fast-paced, collaborative environments where creativity and strategy go hand in hand. I’m passionate about creating content that feels authentic, reflects each brand’s unique identity and drives measurable business results. With experience working across international teams and clients, I’m comfortable taking ownership of projects from concept to execution while building strong relationships with stakeholders. I’m currently looking for remote opportunities where I can contribute to ambitious brands and continue creating impactful digital experiences.

Raquel Metelo

I’m a Social Media Manager and Content Strategist with over six years of experience helping hospitality, lifestyle and creative brands build meaningful online communities through strategic, creative and results-driven content. My background combines social media strategy, content planning, client management, creative direction and photography, allowing me to bridge the gap between brand vision and engaging digital storytelling. I’ve led social media for luxury hospitality brands, Michelin-starred restaurants and independent businesses, managing everything from strategy and editorial planning to content production, reporting and cross-functional collaboration. I enjoy working in fast-paced, collaborative environments where creativity and strategy go hand in hand. I’m passionate about creating content that feels authentic, reflects each brand’s unique identity and drives measurable business results. With experience working across international teams and clients, I’m comfortable taking ownership of projects from concept to execution while building strong relationships with stakeholders. I’m currently looking for remote opportunities where I can contribute to ambitious brands and continue creating impactful digital experiences.

Available to hire

I’m a Social Media Manager and Content Strategist with over six years of experience helping hospitality, lifestyle and creative brands build meaningful online communities through strategic, creative and results-driven content.

My background combines social media strategy, content planning, client management, creative direction and photography, allowing me to bridge the gap between brand vision and engaging digital storytelling. I’ve led social media for luxury hospitality brands, Michelin-starred restaurants and independent businesses, managing everything from strategy and editorial planning to content production, reporting and cross-functional collaboration.

I enjoy working in fast-paced, collaborative environments where creativity and strategy go hand in hand. I’m passionate about creating content that feels authentic, reflects each brand’s unique identity and drives measurable business results. With experience working across international teams and clients, I’m comfortable taking ownership of projects from concept to execution while building strong relationships with stakeholders.

I’m currently looking for remote opportunities where I can contribute to ambitious brands and continue creating impactful digital experiences.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Polish
Beginner

Work Experience

Freelance Project Manager at Boca a Boca
February 1, 2026 - Present
Led the development and execution of integrated communications strategies across digital and offline channels. Oversaw content strategy and performance, driving engagement and conversion aligned with KPIs. Managed key client relationships as primary point of contact. Directed cross-functional teams to deliver projects on time and at a high standard.
Social Media Manager at Vila Vita Parc
May 1, 2022 - March 1, 2026
Managed social media for multiple brands within Vila Vita Group: Vila Vita Parc, Ocean Restaurant (2 Michelin Stars), Vila Vita Collection, Herdade dos Grous, Armação Beach Club, and Nana on the Beach. Developed content strategies, engagement campaigns and digital advertising. Created content, editorial planning and paid campaigns; analyzed performance and produced monthly reports to optimize results. Produced and coordinated photo and audiovisual content for digital platforms.
Freelance Social Media Manager & Content Creator
November 1, 2021 - Present
Managed social media accounts, created content and developed digital strategies for a diverse portfolio of clients. Planned and executed campaigns to drive engagement, growth and online visibility.
Social Media Strategy & Asset Management Coordinator at lomography
October 1, 2019 - August 1, 2020
Coordinated management and organization of digital assets, ensuring consistency across global campaigns and platforms. Developed and implemented social media strategies tailored to international markets with focus on community growth and brand engagement. Produced creative content for product launches, photography challenges and community initiatives; collaborated with marketing and creative teams to maintain brand guidelines and campaign cohesion. Analyzed performance metrics to inform content optimization and improve reach, engagement and conversion rates.
Freelance Photographer & Content Creator
June 1, 2012 - Present
Provided commercial and artistic photography for brands including Barra Prime, Filipe Faísca & Portugal Click, Corre S Professional Supplement Store, Collase Clothing, Ritmo Futuro, Just Lino Clothing, and Fesitva F. Created visual content for social media, campaigns and marketing initiatives, delivering tailored solutions to support brand storytelling and audience engagement.

Education

Bachelor’s Degree in Marketing at University of Algarve
January 11, 2030 - July 14, 2026
Erasmus Program in Marketing, Business & Economics at Poland (institution not specified)
January 11, 2030 - July 14, 2026
Technical Courses in Photography at ETIC Algarve & Central Saint Martins, University of the Arts London
January 11, 2030 - July 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail