RA

Rasha Abdeen Hassan Ahmed

Available to hire

Hi! I'm Rasha, a results-driven SEO Specialist with over 4 years of experience in crafting impactful SEO strategies that boost online visibility and drive targeted traffic.

About

Hi! I’m Rasha, a results-driven SEO Specialist with over 4 years of experience in crafting impactful SEO strategies that boost online visibility and drive targeted traffic. I specialize in optimizing SEO content with advanced AI techniques and excel at transforming data insights into actionable recommendations.

I love working with digital teams to improve website performance through technical audits, competitive analysis, and creative content strategies. I’m passionate about continuously learning and applying the latest SEO trends to help businesses grow online.

  • 5 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • ArabicFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Retail

Work experience· 6 roles

Senior SEO Specialist · GroupM "SEO Agency"Apr 2024 – Jul 2025 · 1 yr 4 mos

Conducted comprehensive SEO audits to identify performance gaps and successfully enhance website rankings. Managed multiple websites across diverse industries, developing tailored SEO strategies. Collaborated with digital teams to create optimized landing pages employing data-driven insights. Utilized Screaming Frog and Google Search Console for technical SEO improvements, resolving indexing issues, and optimizing XML sitemaps. Conducted in-depth competitor analysis to inform effective SEO strategies and content development. Implemented on-page optimizations, meta tags, schema markup, and usability enhancements that improved rankings. Identified low-hanging fruits for optimization through content and technical audits.

Senior SEO Specialist · GroupM "SEO Agency"Apr 2024 – Jul 2025 · 1 yr 4 mos

Conducted comprehensive SEO audits identifying performance gaps and executing strategies that significantly improved website rankings. Managed multiple websites across diverse industries, developing and executing tailored SEO strategies. Collaborated with digital teams to create landing pages that converted leads by employing data-driven optimization insights. Utilized Screaming Frog and Google Search Console for technical SEO enhancements, resolving indexing issues, and optimizing XML sitemaps. Conducted in-depth competitor analysis contributing insights to SEO strategies and content development. Implemented on-page optimizations, meta tags, schema markup, and site usability enhancements, consistently improving website rankings. Identified optimization opportunities through content and technical audits.

SEO Specialist · First Page Marketing "SEO Agency"Apr 2024 – Present · 2 yrs 8 mos

Utilized Google Search Console, SEMrush, and Screaming Frog for in-depth SEO audits, identifying critical website issues and implementing solutions that significantly improved website performance. Managed high-quality, SEO-optimized content using keyword clustering techniques aligned with clients' target audiences and business goals. Implemented a content hub strategy to enhance user experience and search visibility. Spearheaded technical audits, content audits, and competitive analysis, turning findings into actionable plans. Optimized website content for AI Overview and Generative Engine Optimization, increasing AI-driven citations and search visibility. Identified SEO content gaps and refined landing pages. Managed local SEO aspects such as citations and reviews, and analyzed GSC crawling status to resolve hosting, server, and DNS issues.

SEO Specialist · First Page Marketing “SEO AGENCY”Apr 2024 – Present · 2 yrs 8 mos
WP Developer / Sys Admin · NCTRJun 2021 – Jul 2025 · 4 yrs 2 mos
WP Developer / Sys Admin · NCTRJun 2021 – Jul 2025 · 4 yrs 2 mos

Education

BSc. Honor Computer Science · Sudan University of Science & Technology2021 – 2024
Marketing Diploma · Dublin Business School2021
BSc. Honor Computer Science · Sudan University of Science & Technology2021 – 2024
Marketing Diploma · Dublin Business School2030 – 2025

Certifications and awards· 14

Google Analytics2030 – 2025
Google My Business2030 – 2025
SEMrush Link Building2030 – 2025
SEMrush Technical2030 – 2025

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