Available to hire
Hi! I’m Rasha, a results-driven SEO Specialist with over 4 years of experience in crafting impactful SEO strategies that boost online visibility and drive targeted traffic. I specialize in optimizing SEO content with advanced AI techniques and excel at transforming data insights into actionable recommendations.
I love working with digital teams to improve website performance through technical audits, competitive analysis, and creative content strategies. I’m passionate about continuously learning and applying the latest SEO trends to help businesses grow online.
Skills
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Language
English
Fluent
Arabic
Fluent
Work Experience
SEO Specialist at First Page Marketing “SEO AGENCY”
April 1, 2024 - PresentUtilized Google Search Console, SEMrush, and Screaming Frog for in-depth SEO audits, identifying critical website issues and implementing solutions that significantly improved website performance. Managed high-quality, SEO-optimized content using keyword clustering techniques. Implemented a content hub strategy to enhance user experience and search engine visibility. Spearheaded technical audits, content audits, and competitive analysis translating findings into actionable plans. Optimized website content for AI Overview (AIO) and Generative Engine Optimization (GEO) to increase AI-driven citations and overall search visibility. Implemented on-page optimizations including meta tags, schema markup, and broken page fixes. Managed local SEO (GMB and citations), generating local reviews, and location-based keyword strategies. Conducted GSC Crawling Status Analysis to address hosting status, server connectivity, and DNS issues.
Senior SEO Specialist at GroupM "SEO Agency"
April 30, 2024 - July 21, 2025Conducted comprehensive SEO audits identifying performance gaps and executing strategies that significantly improved website rankings. Managed multiple websites across diverse industries, developing and executing tailored SEO strategies. Collaborated with digital teams to create landing pages that converted leads by employing data-driven optimization insights. Utilized Screaming Frog and Google Search Console for technical SEO enhancements, resolving indexing issues, and optimizing XML sitemaps. Conducted in-depth competitor analysis contributing insights to SEO strategies and content development. Implemented on-page optimizations, meta tags, schema markup, and site usability enhancements, consistently improving website rankings. Identified optimization opportunities through content and technical audits.
WP Developer / Sys Admin at NCTR
June 30, 2021 - July 21, 2025In charge of setting up, configuring, and managing the Apache and MySQL services. Configured and managed testing and production servers using cPanel and WHM. Designed and developed WordPress websites and presented recommendations to site owners.
SEO Specialist at First Page Marketing "SEO Agency"
April 1, 2024 - PresentUtilized Google Search Console, SEMrush, and Screaming Frog for in-depth SEO audits, identifying critical website issues and implementing solutions that significantly improved website performance. Managed high-quality, SEO-optimized content using keyword clustering techniques aligned with clients' target audiences and business goals. Implemented a content hub strategy to enhance user experience and search visibility. Spearheaded technical audits, content audits, and competitive analysis, turning findings into actionable plans. Optimized website content for AI Overview and Generative Engine Optimization, increasing AI-driven citations and search visibility. Identified SEO content gaps and refined landing pages. Managed local SEO aspects such as citations and reviews, and analyzed GSC crawling status to resolve hosting, server, and DNS issues.
Senior SEO Specialist at GroupM "SEO Agency"
April 30, 2024 - July 21, 2025Conducted comprehensive SEO audits to identify performance gaps and successfully enhance website rankings. Managed multiple websites across diverse industries, developing tailored SEO strategies. Collaborated with digital teams to create optimized landing pages employing data-driven insights. Utilized Screaming Frog and Google Search Console for technical SEO improvements, resolving indexing issues, and optimizing XML sitemaps. Conducted in-depth competitor analysis to inform effective SEO strategies and content development. Implemented on-page optimizations, meta tags, schema markup, and usability enhancements that improved rankings. Identified low-hanging fruits for optimization through content and technical audits.
WP Developer / Sys Admin at NCTR
June 30, 2021 - July 21, 2025Managed setup, configuration, and administration of Apache and MySQL services. Configured and managed testing and production servers using cPanel and WHM. Designed and developed WordPress websites and presented recommendations to site owners.
Education
BSc. Honor Computer Science at Sudan University of Science & Technology
April 1, 2021 - April 30, 2024Marketing Diploma at Dublin Business School
January 1, 2021 - December 31, 2021BSc. Honor Computer Science at Sudan University of Science & Technology
April 1, 2021 - April 30, 2024Marketing Diploma at Dublin Business School
January 11, 2030 - July 21, 2025Qualifications
Google Analytics
January 11, 2030 - July 21, 2025Google My Business
January 11, 2030 - July 21, 2025SEMrush Link Building
January 11, 2030 - July 21, 2025SEMrush Technical
January 11, 2030 - July 21, 2025SEO SEMrush Mobile
January 11, 2030 - July 21, 2025SEO SEMrush Rank Tracking Management, Reporting, and Collaboration
January 11, 2030 - July 21, 2025RedHat
January 11, 2030 - July 21, 2025Google Analytics
January 11, 2030 - July 21, 2025Google My Business
January 11, 2030 - July 21, 2025SEMrush link building
January 11, 2030 - July 21, 2025SEMrush Technical
January 11, 2030 - July 21, 2025SEO SEMrush Mobile
January 11, 2030 - July 21, 2025SEO SEMrush Rank Tracking Management, Reporting, and Collaboration
January 11, 2030 - July 21, 2025RedHat
January 11, 2030 - July 21, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail
Skills
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