I'm a product designer based in Lagos with a proven track record of turning complex challenges into intuitive experiences. I enjoy collaborating with engineers and product teams to ship high-impact solutions that improve onboarding, conversions, and user satisfaction across fintech, healthtech, and tech-enabled services. Over the years, I've led end-to-end design for platforms like BlakSkill, PressOne, Catlog, and OrthoEx Nigeria, building scalable design systems and high-converting interfaces. I excel at user research, information architecture, and delivering polished visuals that align with business goals.

Abdur-Rasheed Idris

I'm a product designer based in Lagos with a proven track record of turning complex challenges into intuitive experiences. I enjoy collaborating with engineers and product teams to ship high-impact solutions that improve onboarding, conversions, and user satisfaction across fintech, healthtech, and tech-enabled services. Over the years, I've led end-to-end design for platforms like BlakSkill, PressOne, Catlog, and OrthoEx Nigeria, building scalable design systems and high-converting interfaces. I excel at user research, information architecture, and delivering polished visuals that align with business goals.

Available to hire

I’m a product designer based in Lagos with a proven track record of turning complex challenges into intuitive experiences. I enjoy collaborating with engineers and product teams to ship high-impact solutions that improve onboarding, conversions, and user satisfaction across fintech, healthtech, and tech-enabled services.

Over the years, I’ve led end-to-end design for platforms like BlakSkill, PressOne, Catlog, and OrthoEx Nigeria, building scalable design systems and high-converting interfaces. I excel at user research, information architecture, and delivering polished visuals that align with business goals.

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Language

English
Fluent

Work Experience

Product Designer at BLAKSKILL LIMITED
September 1, 2024 - March 1, 2025
Designed the Talent Profile platform, increasing profile completion from 30% to 80% through improved onboarding. Led the Hiring Manager & Talent Acquisition platform design, cutting recruiters' workload by 50% via streamlined hiring pipeline for global and local roles. Simplified a talent verification system with integrated payment gateway for invoices/transactions. Refined landing pages for BlakSource, BlakRecruit, BlakVerify, BlakAcademy, and the company homepage to boost engagement.
Product Designer at PRESSONE AFRICA (TECHSTARS '23)
June 1, 2024 - August 1, 2024
Led the Campaign feature design to generate leads and drive growth. Aligned auxiliary pages with the design system. Initiated Version 2 redesign of the Quick Call mobile app, achieving 80% adoption. Increased lead conversions by 15% through landing page redesign and CTA optimization based on A/B tests and user feedback. Collaborated with Lead Designer to maintain cohesive design direction.
Brand & Product Designer at CATLOG (TECHSTARS NYC '24)
March 1, 2024 - June 1, 2024
Designed social media assets to boost engagement and brand awareness. Led the mobile app redesign for the web platform, improving usability and retention by 35%. Created high-converting menus and flyers for Chowbot, increasing customer inquiries by 25%. Conducted internal testing for Chowbot to reduce usability issues by 30% pre-launch. Coordinated with developers, growth, and marketing to shorten design-to-dev cycle by 20%.
UI/UX Designer & Graphics Designer at ORTHOEX NIGERIA
April 1, 2022 - March 1, 2024
Led development of a new e-commerce website, improving user experience by 40% and web traffic by 30% within 3 months. Pioneered integrated inventory, CRM, and order tracking systems, reducing order processing time by 25% and boosting customer satisfaction by 70%. Collaborated to align designs with patient and healthcare professional needs, increasing user satisfaction by 15% and design implementation efficiency by 10%. Executed social media campaigns driving a 20% rise in website traffic.
Product Designer at SYARPA
March 1, 2022 - September 1, 2022
Developed user-friendly interfaces for cryptocurrency wallet, fiat wallet, and additional pages; reduced user support requests by 20%. Collaborated on features to improve overall website usability by 25%. Conducted user research with 50 participants, including surveys, interviews, and usability tests, achieving a 60% engagement improvement.
Brand & Product Designer at Catlog
March 1, 2024 - June 1, 2024
Designed visually compelling social media assets and led the redesign of the mobile app for the web platform, improving usability and increasing user retention by 35%. Created high-converting menus and flyers for Chowbot (subsidiary), boosting customer inquiries by 25%. Conducted internal testing with product teams, reducing usability issues by 30% before launch.

Education

Bachelor of Engineering in Material & Metallurgical Engineering at Federal University of Technology, Minna
January 1, 2017 - January 1, 2023
Certificate at PERXELS DESIGN SCHOOL
January 1, 2021 - January 1, 2021
Bachelor of Engineering at Federal University of Technology, Minna
January 1, 2017 - January 1, 2023
Design Certification at Perxels Design School
January 1, 2021 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Healthcare, Education
    uniE621 Redesigning Greenpay — From Internal Tool to Scalable Agent-Network-As-A-Service (ANAS)
    Greenpay is an internal platform developed by Asolar to manage and process customer payments for solar installations. It enables users to pay in flexible installments, making clean energy more accessible to homes and businesses across Nigeria. As the product evolved, it became clear that the existing design no longer supported the speed, clarity, and efficiency needed both for the internal team and the end users. Our goal was to redesign the platform to streamline user experience, improve payment visibility, and support faster operations. Then eventually turn it into an Agent-Network-as-a-Service (ANAS) to generate revenue.
    uniE621 Reclaiming Trust: How a Mobile App Helped Trust Charitos Hospital Combat HMO Fraud
    We designed a custom HMO Claims Tracking App that helps Trust Charitos Hospital monitor and validate HMO claims made by patients. The platform empowers hospital administrators to detect irregularities, reduce fraud, and streamline the claims process ensuring that patients receive the care they deserve while maintaining financial accountability.