Rashida ali

UX/ Product Designer at Foxhole

• Developed end-to-end product design for a mobile application and website redesign to enhance navigation, usability, and user flows using HTML, CSS, and React JS, improving overall user experience. • Conducted heuristic evaluations and usability testing with veteran and civilian users to gather insights for design iteration • Created low to high-fidelity wireframes and interactive prototypes in Figma, improving structure, visual hierarchy, and booking flows • Defined color palettes, typography, and UI components to establish a cohesive design system aligned with brand identity • Leveraged ai tools (e.g., Breyta, Uizard) to accelerate research synthesis, ideation, and interface generation, boosting design speed and quality. • Partnered with product management and engineering in an agile setting to ensure feasibility, coherence, and alignment with product strategy, delivering user-centered, production-ready designs.