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I am a digital audience growth and content strategist with over 8 years of experience in digital journalism, content strategy, and audience engagement. I specialize in increasing website traffic, boosting brand visibility, and executing high-performing campaigns across multiple social media platforms. I leverage analytics and trend insights to drive growth and optimize performance. I thrive in collaborative environments, coordinating with editorial, marketing, and video teams to deliver engaging stories and compelling visuals. My hands-on experience with Canva, Adobe tools, and various analytics platforms helps me craft content that resonates with diverse audiences while meeting deadlines and business goals.…I am a digital audience growth and content strategist with over 8 years of experience in digital journalism, content strategy, and audience engagement. I specialize in increasing website traffic, boosting brand visibility, and executing high-performing campaigns across multiple social media platforms. I leverage analytics and trend insights to drive growth and optimize performance. I thrive in collaborative environments, coordinating with editorial, marketing, and video teams to deliver engaging stories and compelling visuals. My hands-on experience with Canva, Adobe tools, and various analytics platforms helps me craft content that resonates with diverse audiences while meeting deadlines and business goals.

Rashmi Sarita

Social Media Manager, Content Creator, Content Strategist, +7

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I am a digital audience growth and content strategist with over 8 years of experience in digital journalism, content strategy, and audience engagement. I specialize in increasing website traffic, boosting brand visibility, and executing high-performing campaigns across multiple social media platforms. I leverage analytics and trend insights to drive growth and optimize performance. I thrive in collaborative environments, coordinating with editorial, marketing, and video teams to deliver engaging stories and compelling visuals. My hands-on experience with Canva, Adobe tools, and various analytics platforms helps me craft content that resonates with diverse audiences while meeting deadlines and business goals.…I am a digital audience growth and content strategist with over 8 years of experience in digital journalism, content strategy, and audience engagement. I specialize in increasing website traffic, boosting brand visibility, and executing high-performing campaigns across multiple social media platforms. I leverage analytics and trend insights to drive growth and optimize performance. I thrive in collaborative environments, coordinating with editorial, marketing, and video teams to deliver engaging stories and compelling visuals. My hands-on experience with Canva, Adobe tools, and various analytics platforms helps me craft content that resonates with diverse audiences while meeting deadlines and business goals.

Available to hire

I am a digital audience growth and content strategist with over 8 years of experience in digital journalism, content strategy, and audience engagement. I specialize in increasing website traffic, boosting brand visibility, and executing high-performing campaigns across multiple social media platforms. I leverage analytics and trend insights to drive growth and optimize performance.

I thrive in collaborative environments, coordinating with editorial, marketing, and video teams to deliver engaging stories and compelling visuals. My hands-on experience with Canva, Adobe tools, and various analytics platforms helps me craft content that resonates with diverse audiences while meeting deadlines and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Social Media Manager at Prime News, India

January 1, 2025 - November 1, 2025

Led end-to-end social media strategy across Instagram, Twitter (X), Facebook, and YouTube; planned and executed daily content calendars aligned with breaking news and trending topics; designed high-impact visuals using Canva to boost audience engagement; executed trend-based and real-time campaigns to maximize reach; analyzed engagement metrics to refine content strategy; collaborated with editorial and video teams for integrated storytelling; managed live coverage and social updates during major news events; increased website traffic and improved brand visibility across digital platforms; developed platform-specific growth strategies and led end-to-end campaign planning and performance tracking; managed audience engagement and community building; coordinated with marketing and editorial teams to align brand messaging; conducted competitor analysis and implemented data-backed improvements.

Social Media Manager at News India 24x7

September 1, 2022 - December 1, 2024

Led end-to-end social media strategy across Instagram, Twitter (X), Facebook, and YouTube; planned and executed daily content calendars aligned with breaking news and trending topics; designed high-impact visuals using Canva to boost audience engagement; executed trend-based and real-time campaigns to maximize reach; analyzed performance metrics (engagement, CTR, impressions) to refine content strategy; collaborated with editorial and video teams for integrated storytelling; managed live coverage and social updates during major news events; increased web traffic and brand visibility across digital platforms; developed platform-specific growth strategies; designed posts, thumbnails, and infographics; led end-to-end campaign planning, execution, and performance tracking; managed audience engagement, comments, and community building; coordinated with marketing and editorial teams to align brand messaging; conducted competitor analysis and implemented data-backed improvements.

News Producer at The India Watch

June 1, 2018 - December 1, 2020

Produced and curated news content aligned with editorial standards; managed newsroom workflow and deadlines; in-field reporting, research, and fact-checking; drafted scripts and gathered background information; supported senior reporters during live coverage and assignments; assisted with on-air operations and post-production tasks.

Social Media Manager & Content Writer at Network 10 News

February 1, 2020 - August 1, 2022

Managed and grew social media platforms including Instagram, Twitter (X), and Facebook; created SEO-optimized articles, captions, and digital content; designed daily creatives and story templates using Canva; boosted engagement with analytics-driven content strategies; assisted in campaign ideation and execution for news-based promos; monitored trending topics to create timely and relevant content; maintained newsroom workflow and deadlines; contributed to scriptwriting and content planning; improved audience retention through consistent posting and storytelling.

News Reporter Intern at ABPS News

January 1, 2017 - December 1, 2017

Assisted in field reporting, research, and fact-checking. Helped draft news scripts and gathered background information. Supported senior reporters during live coverage and assignments.

Digital Audience Growth & Content Manager at Prime News, India

January 1, 2025 - November 1, 2025

Led end-to-end digital audience growth and content strategy across multiple social platforms; increased website traffic by over 50% through targeted social media campaigns and SEO-driven content; improved brand visibility across digital channels by approximately 60%; planned daily content calendars aligned with breaking news and trends; designed high-impact visuals using Canva; managed live coverage, editorial alignment, and community engagement.

News Reporter Intern at ABP News

January 1, 2017 - December 1, 2017

Assisted in field reporting, research, and fact-checking; drafted news scripts and background information; learned newsroom operations, editorial processes, and reporting techniques; contributed basic social media visuals and post-creatives.

Video Distribution & Content Producer at The India Watch

June 1, 2018 - December 1, 2020

Produced and curated news content aligned with editorial standards; coordinated with reporters, editors, and video teams for timely publishing; assisted in script writing, bulletin planning, and content structuring; designed basic digital creatives and thumbnails using Canva; managed newsroom workflow and deadlines.

Social Media Manager & Content Marketing at Network 10 News

February 1, 2020 - August 1, 2022

Grew Facebook, Instagram, Twitter, and Facebook audiences from 20% to 60%; created SEO-optimized articles, captions, and digital content; designed daily creatives, story templates, and social posts using Canva; monitored trends to create timely and relevant content; improved audience retention through consistent posting and storytelling.

Social Media Strategy & Content Marketing at News India 24x7

September 1, 2022 - December 1, 2024

Developed social media strategy, KPI tracking, content creation and community management; executed SEO and analytics for multi-platform campaigns; drove brand campaigns and growth strategies.

Video Distribution at The India Watch

June 1, 2018 - December 1, 2020

Produced and curated news content aligned with editorial standards; coordinated with reporters, editors, and video team for timely publishing; contributed to scripting, bulletin planning, and content structuring; designed digital creatives and thumbnails using Canva; managed newsroom workflow and content distribution strategies.