Available to hire
I’m a Digital Audience Growth & Content Manager with 8+ years of experience in digital journalism, content strategy, and audience engagement. I plan and execute high-performing social media and news-aligned campaigns across Instagram, X (Twitter), Facebook, and YouTube—using analytics and trends to grow visibility and drive traffic.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Digital Audience Growth & Content Manager at Prime News, India
January 1, 2025 - November 1, 2025Led end-to-end digital audience growth and content strategy across multiple social platforms; increased website traffic by over 50% through targeted social media campaigns and SEO-driven content; improved brand visibility across digital channels by approximately 60%; planned daily content calendars aligned with breaking news and trends; designed high-impact visuals using Canva; managed live coverage, editorial alignment, and community engagement.
Social Media Manager at Prime News, India
January 1, 2025 - November 1, 2025Led end-to-end social media strategy across Instagram, Twitter (X), Facebook, and YouTube; planned and executed daily content calendars aligned with breaking news and trending topics; designed high-impact visuals using Canva to boost audience engagement; executed trend-based and real-time campaigns to maximize reach; analyzed engagement metrics to refine content strategy; collaborated with editorial and video teams for integrated storytelling; managed live coverage and social updates during major news events; increased website traffic and improved brand visibility across digital platforms; developed platform-specific growth strategies and led end-to-end campaign planning and performance tracking; managed audience engagement and community building; coordinated with marketing and editorial teams to align brand messaging; conducted competitor analysis and implemented data-backed improvements.
Social Media Strategy Lead; Community Management at News India 24x7
September 1, 2022 - December 31, 2024Developed and executed platform-specific social media growth strategies with daily posting of engaging posts, thumbnails, and infographics using Canva. Conducted trend-based and real-time campaigns to improve reach, virality, and audience engagement. Coordinated with editorial and marketing teams to align messaging and worked with performance tracking to optimize content for engagement and retention.
Social Media Strategy & Content Marketing at News India 24x7
September 1, 2022 - December 1, 2024Developed social media strategy, KPI tracking, content creation and community management; executed SEO and analytics for multi-platform campaigns; drove brand campaigns and growth strategies.
Social Media Manager at News India 24x7
September 1, 2022 - December 1, 2024Led end-to-end social media strategy across Instagram, Twitter (X), Facebook, and YouTube; planned and executed daily content calendars aligned with breaking news and trending topics; designed high-impact visuals using Canva to boost audience engagement; executed trend-based and real-time campaigns to maximize reach; analyzed performance metrics (engagement, CTR, impressions) to refine content strategy; collaborated with editorial and video teams for integrated storytelling; managed live coverage and social updates during major news events; increased web traffic and brand visibility across digital platforms; developed platform-specific growth strategies; designed posts, thumbnails, and infographics; led end-to-end campaign planning, execution, and performance tracking; managed audience engagement, comments, and community building; coordinated with marketing and editorial teams to align brand messaging; conducted competitor analysis and implemented data-backed improvements.
Social Media Manager & Content Marketing at Network 10 News
February 1, 2021 - August 31, 2022Managed and grew Facebook, Instagram, Twitter (X), and Facebook audience by 20% to 60%. Created SEO-optimized articles, captions, and digital content; designed daily creatives, story templates, and social media posts using Canva. Increased engagement by 60%, assisted in campaign ideation and execution for news-based promotions, monitored trending topics for timely content, and improved audience retention through consistent posting and storytelling.
Social Media Manager & Content Marketing at Network 10 News
February 1, 2020 - August 1, 2022Grew Facebook, Instagram, Twitter, and Facebook audiences from 20% to 60%; created SEO-optimized articles, captions, and digital content; designed daily creatives, story templates, and social posts using Canva; monitored trends to create timely and relevant content; improved audience retention through consistent posting and storytelling.
Social Media Manager & Content Writer at Network 10 News
February 1, 2020 - August 1, 2022Managed and grew social media platforms including Instagram, Twitter (X), and Facebook; created SEO-optimized articles, captions, and digital content; designed daily creatives and story templates using Canva; boosted engagement with analytics-driven content strategies; assisted in campaign ideation and execution for news-based promos; monitored trending topics to create timely and relevant content; maintained newsroom workflow and deadlines; contributed to scriptwriting and content planning; improved audience retention through consistent posting and storytelling.
Video Distribution (News Content Producer) at The India Watch
June 1, 2018 - December 31, 2020Produced and curated news content aligned with editorial standards and coordinated with reporters/editors/video teams for timely publishing. Assisted with script writing, bulletin planning, and content structuring. Designed basic digital creatives and thumbnails using Canva, managed newsroom workflow to meet deadlines, and contributed to social publishing and content distribution strategy.
Video Distribution at The India Watch
June 1, 2018 - December 1, 2020Produced and curated news content aligned with editorial standards; coordinated with reporters, editors, and video team for timely publishing; contributed to scripting, bulletin planning, and content structuring; designed digital creatives and thumbnails using Canva; managed newsroom workflow and content distribution strategies.
Video Distribution & Content Producer at The India Watch
June 1, 2018 - December 1, 2020Produced and curated news content aligned with editorial standards; coordinated with reporters, editors, and video teams for timely publishing; assisted in script writing, bulletin planning, and content structuring; designed basic digital creatives and thumbnails using Canva; managed newsroom workflow and deadlines.
News Producer at The India Watch
June 1, 2018 - December 1, 2020Produced and curated news content aligned with editorial standards; managed newsroom workflow and deadlines; in-field reporting, research, and fact-checking; drafted scripts and gathered background information; supported senior reporters during live coverage and assignments; assisted with on-air operations and post-production tasks.
Digital Audience Growth & Content Manager Professional at DigIt
January 1, 2018 - November 30, 2025Led end-to-end social media strategy for digital news content across major platforms. Planned and executed daily content calendars aligned with breaking news and trending topics, built high-impact creatives in Canva, and ran real-time trend and news campaigns to boost reach and virality. Analyzed engagement and performance metrics (engagement, CTR, impressions) to refine strategy, collaborated with editorial and video teams for integrated storytelling, and managed live coverage and social updates during major news events. Delivered measurable growth results including +50% website traffic via targeted social campaigns and +60% brand visibility improvements across digital platforms.
News Reporter at ABPS News
January 1, 2017 - December 31, 2017Assisted senior reporters with field reporting, research, and fact-checking during live coverage and assignments. Helped draft news scripts by gathering background information, supported newsroom operations and editorial processes, and contributed to social media publishing by creating basic visuals and Canva post creatives aligned with reporting.
News Reporter Intern at ABP News
January 1, 2017 - December 1, 2017Assisted in field reporting, research, and fact-checking; drafted news scripts and background information; learned newsroom operations, editorial processes, and reporting techniques; contributed basic social media visuals and post-creatives.
News Reporter Intern at ABPS News
January 1, 2017 - December 1, 2017Assisted in field reporting, research, and fact-checking. Helped draft news scripts and gathered background information. Supported senior reporters during live coverage and assignments.
Education
Bachelor of Journalism & Mass Communication (BJMC) at Lucknow University
January 1, 2015 - January 1, 2018Bachelor of Journalism & Mass Communication (BJM&C) at Lucknow University
January 1, 2015 - January 1, 2018Bachelor of Journalism & Mass Communication (BJMC) at Lucknow University
January 1, 2015 - January 1, 2018Bachelor of Journalism & Mass Communications (BJMC) at Lucknow University
January 1, 2015 - January 1, 2018Bachelor of Journalism & Mass Communication (BJMC) at University
January 1, 2015 - January 1, 2018Qualifications
Bachelor of Journalism & Mass Communication (BJMC)
January 1, 2015 - January 1, 2018Industry Experience
Media & Entertainment, Professional Services, Education, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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