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I’m a Product and UX Designer with about 5 years of experience turning complex ideas into meaningful, easy-to-use digital products. I love diving deep into how people think and work, and using those insights to shape thoughtful, scalable design solutions. At VirtusNova, I lead the research, design, and strategy for an AI-driven B2B SaaS platform, managing a small design team and driving the product from early discovery to launch. Along the way, I’ve run usability tests that turned 73% of participants into paying users and helped shape the product’s core experience and design system. Before that, at Lollypop Design Studio, I designed large-scale consumer products like Vodafone Idea’s VI Shop, improving conversions by 10% for over 5 million active users. Across every role, I’ve worked closely with product managers, engineers, and stakeholders to bridge user needs with business goals, creating designs that are not just beautiful, but truly make sense.…I’m a Product and UX Designer with about 5 years of experience turning complex ideas into meaningful, easy-to-use digital products. I love diving deep into how people think and work, and using those insights to shape thoughtful, scalable design solutions. At VirtusNova, I lead the research, design, and strategy for an AI-driven B2B SaaS platform, managing a small design team and driving the product from early discovery to launch. Along the way, I’ve run usability tests that turned 73% of participants into paying users and helped shape the product’s core experience and design system. Before that, at Lollypop Design Studio, I designed large-scale consumer products like Vodafone Idea’s VI Shop, improving conversions by 10% for over 5 million active users. Across every role, I’ve worked closely with product managers, engineers, and stakeholders to bridge user needs with business goals, creating designs that are not just beautiful, but truly make sense.

Rashmi Sridhar

Product Designer, UX Designer, UI Designer, +2

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I’m a Product and UX Designer with about 5 years of experience turning complex ideas into meaningful, easy-to-use digital products. I love diving deep into how people think and work, and using those insights to shape thoughtful, scalable design solutions. At VirtusNova, I lead the research, design, and strategy for an AI-driven B2B SaaS platform, managing a small design team and driving the product from early discovery to launch. Along the way, I’ve run usability tests that turned 73% of participants into paying users and helped shape the product’s core experience and design system. Before that, at Lollypop Design Studio, I designed large-scale consumer products like Vodafone Idea’s VI Shop, improving conversions by 10% for over 5 million active users. Across every role, I’ve worked closely with product managers, engineers, and stakeholders to bridge user needs with business goals, creating designs that are not just beautiful, but truly make sense.…I’m a Product and UX Designer with about 5 years of experience turning complex ideas into meaningful, easy-to-use digital products. I love diving deep into how people think and work, and using those insights to shape thoughtful, scalable design solutions. At VirtusNova, I lead the research, design, and strategy for an AI-driven B2B SaaS platform, managing a small design team and driving the product from early discovery to launch. Along the way, I’ve run usability tests that turned 73% of participants into paying users and helped shape the product’s core experience and design system. Before that, at Lollypop Design Studio, I designed large-scale consumer products like Vodafone Idea’s VI Shop, improving conversions by 10% for over 5 million active users. Across every role, I’ve worked closely with product managers, engineers, and stakeholders to bridge user needs with business goals, creating designs that are not just beautiful, but truly make sense.

Available to hire

I’m a Product and UX Designer with about 5 years of experience turning complex ideas into meaningful, easy-to-use digital products. I love diving deep into how people think and work, and using those insights to shape thoughtful, scalable design solutions.

At VirtusNova, I lead the research, design, and strategy for an AI-driven B2B SaaS platform, managing a small design team and driving the product from early discovery to launch. Along the way, I’ve run usability tests that turned 73% of participants into paying users and helped shape the product’s core experience and design system.

Before that, at Lollypop Design Studio, I designed large-scale consumer products like Vodafone Idea’s VI Shop, improving conversions by 10% for over 5 million active users. Across every role, I’ve worked closely with product managers, engineers, and stakeholders to bridge user needs with business goals, creating designs that are not just beautiful, but truly make sense.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Tamil

Fluent

Work Experience

Product Designer at VirtusNova

June 1, 2024 - Present

Lead the design and strategy of an AI-driven social media marketing B2B SaaS product from concept to implementation, and manage a team of designers. Achieved a 73% conversion rate in usability tests by successfully converting 11 participants into paying customers, validating product-market fit. Conducted 20+ user interviews, 2 discovery workshops, and extensive market and root cause analyses to influence feature prioritization. Created brand guidelines, color systems, and a scalable design system. Contributed to software testing using GitHub. Collaborated with product owner, stakeholders, and engineering team to integrate 5+ AI-driven features and streamline user workflows.

Associate Senior UX Designer at Lollypop Design Studio

August 31, 2023 - July 15, 2025

Owned the end-to-end design process of VI Shop, a new e-commerce platform for Vodafone Idea, from ideation to implementation. Achieved a 10% increase in the conversion rate within the initial quarter for over 5 million Monthly Active Users in India. Partnered with business development to onboard 2 new clients through design audits and strategic UX recommendations. Collaborated with 10+ cross-functional teams in agile environment to create exceptional user experiences. Delivered scalable UX solutions for clients like Vodafone Idea, Unilever, Tiqmo, and GIIS, contributing to 10–25% improvement in user engagement and conversion rates.

UX & UI Designer at Kilobyte Technologies (Freelance)

May 31, 2021 - July 15, 2025

Designed user experience for Hexabull, a B2B SaaS platform, including wireframes, user interfaces, and branding elements. Collaborated with clients to refine concepts and deliver visually appealing solutions tailored to business goals.

Editor at Spiralup Solutions

August 31, 2020 - July 15, 2025

Wrote UX copy for 'I am an Author,' a platform supporting independent authors in creating and selling books online and offline.

Product Designer at VirtusNova

June 1, 2024 - October 28, 2025

Led design and strategy of an AI-driven social media marketing B2B SaaS product from concept to implementation; managed a design team; established brand guidelines and a scalable design system; integrated 5+ AI-driven features; accelerated go-to-market by aligning with product owner, stakeholders and engineering; achieved 73% conversion in usability tests validating product-market fit; contributed to software testing using GitHub.

Associate Senior UX Designer at Lollypop Design Studio

August 1, 2023 - August 1, 2023

Owned end-to-end design process of VI Shop for Vodafone Idea; achieved a 10% increase in conversion in the first quarter; onboarded 2 new clients through design audits and strategic UX recommendations; collaborated with 10+ cross-functional teams; delivered scalable UX solutions for clients like Vodafone Idea, Unilever, Tiqmo, and GIIS, contributing to a 10–25% improvement in engagement and conversions.

UX & UI Designer at Kilobyte Technologies – Freelance

May 1, 2021 - May 1, 2021

Designed UX for Hexabull, a B2B SaaS platform, including wireframes, user interfaces, and branding elements; collaborated with clients to refine concepts and deliver visually appealing solutions aligned to business goals.

Editor at Spiralup Solutions

August 1, 2020 - August 1, 2020

Wrote UX copy for 'I am an Author', a platform that helps independent authors create and sell books online and offline.